Starla Davis Email & Phone Number

Denver, Co

Allen, Texas

• Founded and built family-owned business, including all necessary Federal and state required articles and licensure.• Conducted market research and crafted all branding, product lines, packaging, marketing and social media.• Hired and trained sales staff, including technical training, product knowledge, and selling skills. Established sales KPIs and performed ongoing coaching.

Richardson, Texas, United States

Leveraged in-depth knowledge of effective training methodology to advance learning systems within the company in collaboration with partnering executives. Secured a competitive edge by remaining updated on emerging training needs. Restructured existing development programs for rising, entry-level talent.Interpreted the needs of field employees to refine training approaches.Launched a world-class onboarding program for higher efficiency and better retention.Led continuous improvement through analysis and performance metrics.Chairperson of the Lennox Women's Business Council.

Richardson, Tx

Conceptualized, designed, and introduced compelling training programs for all Lennox store locations. Developed and inspired excellence among the team of trainers and equipped them with the skills to successfully oversee talent development. Cultivated a positive work environment to cohesively collaborate with partners.Enhanced organizational development by implementing scalable solutions.Earned the Bronze STEVIE award for customer service training.Created and distributed high-impact training programs for national retail accounts and dealers; customized materials based on client requirements.Thrived within strict deadlines with a passion for top-quality deliverables.

Dallas, Texas, United States

Established design standards and increased consistency while supervising the overhaul of the school website. Served as a reliable source of support and instruction to faculty and students on navigating CMS to maintain pages. Drove site traffic and significantly improved brand awareness.Achieved a 100% increase in faculty web presence.Tracked industry trends to incorporate cutting-edge web features.Implemented SEO practices to optimize visibility in a competitive environment; provided insight on layout for positive end-user experiences.

***Recipient of the 2008 NRMCA Innovation In Training Award for interactive design work, and subject of two industry magazine articles.*** • Developed nationally-heralded interactive learning solution for client, designed to address industry-specific challenges, such as limited attention span and PC skills of audience, unpredictable and brief downtimes, and remote location of employees.• Helped client build a cohesive eLearning department by creating style guides and development procedures, and directing the work of employees and contractors to ensure artistic and functional quality of multimedia projects.• Aggressively managed projects and deadlines to ensure successful completion of websites, videos, impact movies, and other multimedia projects for a variety of customers.• Produced web designs, print and online ads, and a variety of other custom communications for clients.

• Developed interactive content, informational movies, and presentations for web, CD-based distribution, and other media using Flash 8.• Communicated with existing and potential customers, as well as trade professionals through internationally-distributed e-newsletters, press releases, marketing collateral, websites, weekly editorial columns, and technical publications.• Designed standalone simulation and demonstration tools to generate customer interest in proprietary SkillsNET applications.• Created custom graphics and animations for use in sales collateral, internal projects, curriculum, corporate websites, and online materials.• Performed photography/videography work and edit work in Illustrator, Photoshop, Premiere, and After Effects.

• Developed online Clinical Orientation program that reduced classroom orientation time for new employees by 75%, and allowed temporary/contract employees to receive the same orientation information as permanent employees.• Designed, developed, and managed content for online classrooms in WebCT. Also developed style-guide for online classrooms to ensure standardized, professional appearance.• Created custom graphics and animations, and performed photography and videography for use in presentations, curriculum, and online classrooms.• Interfaced with other departments to analyze educational needs and develop department-specific curriculum for technical, clinical, and general audiences.

• Designed and maintained 20 departmental websites for company intranet.• Designed multimedia presentations and Computer-Based Training curriculum in Flash MX, PowerPoint, ToolBook, and DazzlerMax, for unionized and non-unionized employees.• Created clear, concise technical documentation and training programs for technical and non-technical audiences.• Produced high-impact, large-scale training videos, including scripting, casting, directing and editing, with a strict adherence to presentation of the proper corporate image.• Performed photography work and edit photographs in Photoshop. • Composed articles, graphics, and developed layout for internationally-distributed newsletters.

Master Of Science - Ms, Learning Technologies

Bachelor'S Degree, Psychology; Sociology, 3.8

Activities and Societies: Alpha Chi National Honor Society Alpha Sigma Lambda National Honor SocietyGraduated Cum Laude

Ba, Psychology And Sociology, 3.79 (Cumulative)

Activities and Societies: Alpha Chi, Alpha Sigma LambdaGraduated Cum Laude

General Studies

Bachelor'S Degree, Psychology; Sociology, 3.8

Activities and Societies: Alpha Chi and Alpha Sigma Lambda National Honor Societies.Graduated Cum Laud with a double major in Psychology.