Starlet Susilo personal email
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My superpower is bridging the gap between data and the creative realm. Numbers are my jam, and if anyone can make it fun (and easy to digest), it’s me. Coming from a diverse background (product development, ecommerce, and paid social) I love optimizing the customer journey from the first touch point to the brand’s end goal. I'm all about a deep dive, whether it’s into the minutiae of brands to help them grow, or once off of a plane from 15,000 feet. Who said a numbers person couldn’t be a thrill seeker? It’s the commitment of taking the leap that I channel into working with brands to reach their full potential. In my free time, I'm typically putting around in her backyard nurturing her avocado tree or biking around the neighborhood with her 5 and 2.==={A bridge between e-commerce marketing and technical back end, to make sure brands have user friendly websites that work and convert well}10 plus years of experience in product development for online applications and e-commerce sites: Magento, Shopify, 3dcart, Woo-commerce, Wordpress, and more. Co-creator of patent-pending social e-commerce web application.User-centered product leader with a rare advantage of marketing know-how: creating concept, personas, & use cases, authoring requirement documents, managing implementation, and evaluating per set benchmarks.Proficiency in Internet Consumer & Technology: social media, e-commerce, Amazon, eBay, online comparison shopping, SEM, SEO, Internet Marketing, web 2.0, User Experience & InterfaceHighly creative, strong sense of design, critical editing eyes, Adobe Photoshop & Illustrator skillsAgile project planning, organization & management in start-up
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Owner (Acquired)Bonbon Paper Aug 2012 - Jan 2022 -
Ecommerce ManagerCredo Mar 2017 - Dec 2018 -
Owner (Acquired)Well Groomed Blog 2014 - Oct 2015{ Well-Groomed is THE style blog for grooms. Featured on: Style Me Pretty, Martha Stewart’s Bride Guide, Huffington Post Weddings, Oh Joy, and many more }Brand partners include: Dyson, Warby Parker, Joseph Abboud -
Ecommerce ManagerTrukid Feb 2013 - Mar 2014Responsible for the creation, implementation and management of marketing strategies for TruKid.com. Partnered closely with TruKid founder and a team of contractors to build campaigns that engage customers and drive key business metrics through the site, email, social media, SEO, SEM, affiliate marketing, promotions, and CRM. Grew online sales for multiple channels by 41%.Developed & organized email segmentation strategies that delivered increased relevance, conversion, and acquisition. Grew email list by 110% over prior year - resulted in 10% extra conversion. Led the creative & technical process for email, social media, banner ads, and on-site marketing to direct the execution for all campaigns. Increased email open rate up to 66.7% (compare to 17.41% industry average), increased Facebook likes by 140% over prior year, increased Pinterest followers by 125%.Successfully led the web IT team to implement site infrastructure over 2 platforms, web architecture updates, front-end updates, analytics, SEO audit. Crafted detailed plan, project managed, QA-ed, and measured results. Identified key success metrics and executed KPI documents. Successfully helped launch Mom Panel, the first movers & shakers customer group for the company. -
Web & E-Commerce StrategistFashion, Beauty, And Lifestyle Oct 2007 - Jan 2013UsaCurrently managing e-Commerce for:CREDO BEAUTY • Responsible for timely and accurate delivery of strategic E-Commerce Roadmap projects and all web content refreshes, including 3rd party applications. • Established an agile approach for iterative development with 2-week releases, making any implementation much more efficient and cost effective. • Lead a cross-functional team; bridge business and tech, facilitate and accelerate LORI BONN, National Fine Jewelry Company• Drive on-time, on-budget delivery of multiple e-commerce updates & online campaigns. • Art direction and photography styling• Compare to previous year, increased CVR by 46.72% and revenue by 37.98%.WHITING & DAVIS + INGE CHRISTOPHER HANDBAGSProvide consult & analytics on e-commerce & launch plan on multi-channel platforms. { Past Clients: HomeScreen Smart Home Device, Page Mage, Creative Hop, Velocity Source Group }
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Product Director (Acquired)Page Mage Inc. (Acquired) Sep 2009 - Apr 2011Redwood City, CaTop 10 “Most Popular” eBay Apps Center appsB2B SaaS applications for eBay, Amazon, and Etsy marketplace businesses. Drove product roadmap and feature prioritization based on time, resource, and budget.Led the planning, development, and evaluation of company's website that included re-branding, new application launch, eBay & social network API integration, complete payment system involves user life cycle for subscription, credits, and freemium product.Significantly increased efficiency for cross-functional partnerships of executive team, inter-departmental personnel and contracted agencies.Boosted template designs usage for our users (eBay sellers) by identifying problems, forming solutions and working with creative department to upgrade the quality of template designs, usability, and content. Technical Liaison and Product Expert for executive team by maintaining an extensive research within eBay sphere, competitive landscape, latest UI & UE technology, and synthesizing users' feedback & focus groups.Key contributor in various marketing and lead generation efforts: banner ads, social media, and affiliate marketing.
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Product & Marketing ManagerBrilliant Shopper, Inc. Dec 2005 - Jul 2007Newark, CaLead the product development for Trendiki.com, an online fashion site, a brainchild of the parent company: drove a major web redesign that led to healthier company positioning & branding, conducted focus groups, synthesized users and management requirements, formulated a crucial web feature with monetization strategy, pitched it to the investors - resulted in a successful additional funding for the company.Promoted to Marketing Manager from Business Intern within 6 months; managed marketing efforts (SEO, SEM, banners, affiliate, and guerrilla marketing); developed intensive analysis & reports to maximize marketing strategies; supervised 5 marketing assistants & maintained relationships with marketing channels.
Starlet Susilo Skills
Starlet Susilo Education Details
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Business
Frequently Asked Questions about Starlet Susilo
What is Starlet Susilo's role at the current company?
Starlet Susilo's current role is Hypergrowth marketer. I help e-commerce brands unlock their revenue-growing channels..
What is Starlet Susilo's email address?
Starlet Susilo's email address is st****@****hoo.com
What schools did Starlet Susilo attend?
Starlet Susilo attended Stanford Continuing Studies, Uc Berkeley Extension, California State University-East Bay, Sierra College.
What are some of Starlet Susilo's interests?
Starlet Susilo has interest in Arts And Culture, Health.
What skills is Starlet Susilo known for?
Starlet Susilo has skills like User Experience, E Commerce, Product Marketing, Online Advertising, Competitive Analysis, Digital Marketing, User Interface Design, Social Networking, Web Analytics, Marketing Strategy, Affiliate Marketing, Web Design.
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