Anastasia Starostina Email & Phone Number

Limassol, Cyprus

Limassol, Cyprus

• Led the incubation of 6+ new product ideas and developed 3+ Proof of Concepts (PoCs) to verify and validate the problem and solution with customers (media owners, retailers, agencies, and advertisers).
• Formulated and validated product hypotheses based on data, prototypes, insights from sales, marketing, client services teams, and customer interviews.
• Collaborated with sales, product, and engineering teams to create proposals, define customer problems, and transform into functional product requirements.
• Conducted technical assessments and created detailed response documents (RFP) during pre-sales, enhancing the likelihood of winning new business.
• I’ve built and led teams which won two gold medals in Criteo's internal hackathons (2023, 2024).

Cyprus

• Created and applied product incubation methodology tailored to customers' specifics within B2B SaaS.
• Translated complex ideas into actionable plans and solutions. Developed 3+ Proof of Concepts (PoCs) and two working prototypes to validate ideas, leading virtual teams through the incubation lifecycle.
• Conducted market research on emerging trends, such as cookie-less identity solutions, google privacy sandbox. Gained insights that shaped strategy in response to third-party cookie deprecation.

• Led technical responses to 3+ RFPs, crafting customized solutions to meet the unique needs of prospective clients.
• Worked closely with the commercial and product teams to identify client requirements and propose effective solutions.

• Managed top-tier accounts in the UK, France, and Netherlands with $50K+ monthly invoices each.
• Acted as a single point of contact for the customer and engineering teams to design, scope, and build features.
• Specified, managed, and delivered three custom AdTech platforms, ensuring all were completed on time and within budget.
• Utilized tech stack and related keywords: SSP, DSP, RTB integrations, predictive models, API Integrations, MongoDB, XML, JSON, Avro, GCS, BigQuery, AWS S3, AWS Lambda, Grafana, RTB integrations, SSP, DSP, predictive.

Delivered lectures on the BABOK Guide and Strategy Analysis, enhancing the skills of 30+ business analysis professionals.

Moscow, Russian Federation

• Designed and prototyped Purchasing Tools including forecasting feature (based on machine learning) for Global Fashion Group ( global-fashion-group.com) with 15+ project stakeholders from 6 countries: Russia, Australia.
• "Tableau Dashboards for Lamoda Sales". Implemented a new approach for getting value from data for business users through delivering cube in Tableau with 50+ measures from the following business domains: Marketing.
• "Lamoda KPI Dictionary". Established a 'single point of truth' for diverse business data and Improved internal customer satisfaction within 6 months through implementing business data representation via SAP.
• "Dashboards for Lamoda Fulfillment Center". Defined and designed datamart for monitoring ~ 150 Fulfillment center KPIs.Technical Environment: Pentaho Data Integration, Oracle, Python, SAP BO, Tableau.Source Systems.

Moscow, Russian Federation

• Designed and implemented data warehouses for financial reporting.
• Developed and managed systems for corporate loans analysis, balance sheets, and income/expense reports.Documentation: business requirements (BRD), functional specification (FSD), source2target specification (data.

Novosibirsk Region, Russian Federation

• Developed system of KPI & balance scorecard for trader’s department

Novosibirsk Region, Russian Federation

• Implemented management information systems for administrative expenses and capital costs.: “CFT-Budgets of General Administrative Expenses and Capital Costs” and “CFT-Financial settlements center of corporation”