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Align marketing teams, and build marketing strategies for $5M - $100M companies with focused marketing leadership as a fractional Chief Marketing Officer. Oversee brand identities of client, create fresh marketing strategies every 6 months to generate qualified leads, measure the effectiveness of campaigns, streamline marketing processes, and implement marketing automations. Created marketing workflows, KPI dashboards, and sourced designers, project managers, and marketing technologies to support the client's marketing strategy.

Fractional Chief Marketing Officer

Created 6 module video course on the topic of Delegation, with original content, and a national audience. Taught leaders the secrets to effective delegation, that equips them to do more meaningful tasks for their organization, and develop the leadership skills of the people inside their organization.

Lead team of marketing specialists to drive fast growth online across multiple product lines. Oversee website, SEO, Ad campaigns, Partnerships, Email Marketing, and Marketing vendors / talent.

Launched online marketing store, supporting more than 1,000 companies nationwide with marketing collateral. Directed an international team of designers, project managers, developers, and administrative staff to process more than 12K online orders, and support customers through online chat and email channels. Organized weekly leadership meetings with the team to define marketing priorities, monitor KPIs, strategize quarterly marketing plans, collaborate on email marketing campaigns, social media content, lead magnet generation, and key partnership management. Attracted potential customers and drove the market expansion while cultivating strategic B2B marketing relationships.➢ Launched multiple business lines with online stores, targeting niche verticals, and diversifying product offerings.➢ Curated more than 600 products, wrote or enhanced copy for product descriptions, establishing complex pricing calculators and payment processing tools, and shipped order to all 50 states.➢ Managed sales funnel/online advertising operations and organized in-person events, such as trade shows related to partnership development, increasing qualified leads from zero to 2K.➢ Streamlined operations associated with lead magnets, landing pages, SEO, PPC/SEM, print, email, SMS, video, and social media marketing, generating $3M in top-line revenue.➢ Entered into a niche market of over 700 multi-tenant housing and real estate companies, positioning them for sustained growth in a competitive market landscape by creating online stores, with customizable print collateral, and custom-branded portals for each client property.➢ Provided invaluable marketing assistance to managers and executives by helping them effectively manage and maintain brand consistency across all levels of their diverse brands.

Launched online print marketing services, supporting more than 3,000 organizations nationwide with marketing collateral. Directed an international team of designers, project managers, developers, and administrative staff to process more than 12K online orders, and support customers through online chat and email channels. Organized weekly leadership meetings with the team to define marketing priorities, monitor KPIs, strategize quarterly marketing plans, collaborate on email marketing campaigns, social media content, lead magnet generation, and key partnership management. Attracted potential customers and drove the market expansion while cultivating strategic B2B marketing relationships.➢ Launched multiple business lines with online stores, targeting niche verticals, and diversifying product offerings.➢ Curated more than 600 products, wrote or enhanced copy for product descriptions, establishing complex pricing calculators and payment processing tools, and shipped order to all 50 states.➢ Managed sales funnel/online advertising operations and organized in-person events, such as trade shows related to partnership development, increasing qualified leads from zero to 12K.➢ Streamlined operations associated with lead magnets, landing pages, SEO, PPC/SEM, print, email, SMS, video, and social media marketing.

Provided agency level brand management and marketing services for a nationwide audience of client. Bolstered brand awareness for clients by uncovering their unique brand story, creating quarterly marketing plans, executing marketing campaigns, and rebuilding brand collateral. ➢ Exhibited a respected track record of success in elevating brand equity for a broad clientele spanning 10 years, encompassing diverse entities, such as small businesses, non-profit organizations, and mid-tier enterprises exceeding $40M in annual revenue.➢ Directed an international team of designers and developers to build or refresh more than 50 client websites, including establishing visually stunning expressions of their online presence, writing compelling copy, selecting or creating brand-centric imagery, building the tech stack, implementing lead generation forms, and automating workflows to integrate with client CRMs.➢ Established monthly marketing consulting calls with executives to develop marketing strategies, ideate revenue generation opportunities, provide actionable insight around KPIs, and increase efficiency in their marketing systems.➢ Provided marketing leadership for a prestigious commercial insurance company by rewriting the brand story, transforming the website, and re-imagining the sales collateral, resulting in increased authority in the marketplace, and positioning the company for a significant buyout.➢ Drove sales growth for a well-known manufacturing related company by establishing an e-commerce store with over 300 products and grew qualified leads from zero to 500 high ticket leads per year, resulting in a significant increase in revenue.➢ Expertly oversaw the rebuilding and management of the company website, and strategically improved the market position of one of the most respected commercial painting companies in Texas, with over $40M in revenue for projects such as the Dallas Cowboys, DFW Airport, Toyota Music Factory, and Texas A&M football stadium.

Primary leader of marketing communications for internationally known organization with 4 satellite locations, and weekly video communications to 15K people globally.Focused on compelling storytelling and data-driven insights while managing communications that drove $100M+ in donation revenue. Adopted a results-driven approach while maintaining an emphasis on crisis communication, marketing strategy, and KPIs, and governing a marketing budget of $2M. Cultivated a stimulating and fulfilling work environment while hiring and empowering a team of 16, including a project manager, creative/web/social media directors, graphic design artists, database administrator, and executive assistant.Crafted powerful narratives and delivered key messages by speaking to audiences of 4K+.Oversight of hundreds of visually compelling marketing collateral, such as online ads, and preparing 600K direct mail pieces per year. ➢ Created an automated project management system to manage over 4K requests annually from 300 staff members, resulting in a significant increase in efficiencies in the Marketing department.➢ Orchestrated a transformative digital strategy, doubling web traffic from 57K to 116K unique page views per month, and increasing app downloads from 77K to 339K.➢ Maximized online revenue from $1.5M to $8M/year, while growing online profiles from 199 to 727.➢ Developed marketing funnels with $10K ad spend per month, as well as out-of-home marketing, such as billboard advertisements, movie theater ads, and news channel publicity.➢ Led marketing efforts to steadily increase the number of people attending events from 21K to 34K annually.➢ Harnessed technology while launching a global online campus with 3K+ people attending online events every week around the world, using the latest tools to create live video feeds and online community interaction.

Developed a Launch Strategy, Raised more than $1 million in donations, hired key staff members, and launched an effective church in Hillsboro, Oregon.

Led the e-Commerce initiatives of a non-profit organization and formulated the digital strategy for a national audience. Expanded a paper/print based organization from $150,000 to $500,000 in annual sales over a 3 year period. Innovated with Web solutions for an organization filled with rich tradition, and which was founded in 1825, by transforming print products into digital products.