Startup Marketing Consultant
Freelance
San Francisco Bay Area
• Eltropy is a SaaS B2B content management platform for sales and marketing organizations. I developed the company's initial product positioning and messaging, including sales presentation and website.• Asian Box Restaurants – Oversaw all aspects of digital marketing for a fast casual restaurant chain, including email, social, website, and search. Developed strategy for a new website, mobile ordering system and loyalty program. Hired and managed team of field marketers, designer and… Show more • Eltropy is a SaaS B2B content management platform for sales and marketing organizations. I developed the company's initial product positioning and messaging, including sales presentation and website.• Asian Box Restaurants – Oversaw all aspects of digital marketing for a fast casual restaurant chain, including email, social, website, and search. Developed strategy for a new website, mobile ordering system and loyalty program. Hired and managed team of field marketers, designer and agencies. Launched LA market.• Mobile app startup – Developed go-to-market plans for user and customer acquisition for a mobile marketplace for hourly jobs. Conducted user persona research, developed content for website and customer portal, launched app in App store (beta), drafted drip emails and recruited brand ambassadors. Show less