Star Vanderhaar Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, US

Arketi Group provides strategic digital marketing and public relations counsel and execution services to high-tech business-to-business companies. I currently serve as Chief Operating Officer and Vice President, overseeing implementation of the firm's overall vision and direction, as well as providing clients strategic messaging/positioning, digital.

Atlanta, Georgia, US

New York, NY, US

Edelman is the world’s largest public relations firm, with 66 offices and more than 4,500 employees worldwide, and I served as a Vice President for Edelman's Corporate Practice. In this role, I provided leadership and overall strategic direction to account teams, working with them to develop strategic communication plans that incorporated.

Atlanta, Georgia, US

B2B High Technology Marketing and PR firm. Provided strategic public relations and marketing leadership for revenue growth through messaging/positioning, lead generation/nurturing, media relations, thought leadership, content marketing and digital marketing.

US

This role led marketing efforts to the current customer base by developing and executing retention and revenue generation strategies. Developed, managed and executed up-sell, cross-sell, winback and educational campaigns targeted to the customer base. Instituted measurement system to track sales conversions from loyalty campaigns. Created customer.

Developed 2004 public relations strategy and key initiatives for this call center company.

Responsible for all marketing and public relations efforts for this $10 million consulting company. Created and implemented branding and product launch plans for seven markets designed to generate sales leads via advertising, telemarketing, sponsorships, HTML campaigns, direct mail. Managed re-launch of divisional website. Developed company messaging and.

Integrated marketing and public relations firm for companies in the high-technology BtoB space. Developed and implemented corporate transactions (M&A), branding and long-term awareness, and product launch plans for clients in the high-technology business-to-business space.

Managed public relations activities for Lucent Technologies’ Business Communications Systems division.

Wrote and coordinated production of sales collateral and direct mail campaigns. Managed user conferences and trade public relations activities. Wrote news releases, Web copy, user manuals, newsletters and phone surveys.

Atlanta, GA, US

Wrote employee communications. Coordinated communications for a national media event for Southern Company’s launch of a two-year experimental program that delivered a single transmission line into apartments for cable TV, internet access, energy management, security and telephone service.

Masters, Mass Communication

Ba, English