Senior marketing communications professional with more than 20 years of business-to-business and high technology experience in both agency and corporate environments. From strategic plan development to corporate messaging and positioning, I help guide companies' integrated marketing and PR efforts.Over the years, I've held several senior-level positions leading accounts for clients across a variety of verticals, including banking & finance, construction, energy & utilities, healthcare, legal, manufacturing & supply chain, professional services & outsourcing, real estate, and telecommunications.As a result of my work, I have earned more than a dozen PRSA Phoenix and Technology Association of Georgia Marketing Awards over the years. Active in the Atlanta community, I have served on several committees and boards in association with the Technology Executives Roundtable, Technology Association of Georgia, Women in Technology, TAG Marketing Society and the American Marketing Association’s Atlanta Chapter.My expertise includes: Strategic integrated marketing/communications planning & execution, analytical thinker, financial planning & management, corporate positioning & messaging, marketing & brand awareness, media & analyst relations, team development, straightforward communicator, bringing order to chaos.
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Coo And Vice PresidentArketi GroupAtlanta, Ga, Us
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Coo & Vice PresidentArketi Group Jan 2022 - PresentAtlanta, Georgia, UsArketi Group provides strategic digital marketing and public relations counsel and execution services to high-tech business-to-business companies. I currently serve as Chief Operating Officer and Vice President, overseeing implementation of the firm's overall vision and direction, as well as providing clients strategic messaging/positioning, digital marketing, public relations, lead generation/nurturing, thought leadership, content marketing and branding recommendations.
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Vice PresidentArketi Group Jul 2014 - Jan 2022Atlanta, Georgia, Us
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Vice PresidentEdelman Jun 2012 - Mar 2014New York, Ny, UsEdelman is the world’s largest public relations firm, with 66 offices and more than 4,500 employees worldwide, and I served as a Vice President for Edelman's Corporate Practice. In this role, I provided leadership and overall strategic direction to account teams, working with them to develop strategic communication plans that incorporated messaging/positioning, media relations, thought leadership and digital marketing recommendations to meet client business objectives. I also served as a Client Relationship Manager, representing the client within the organization, managing senior-level client relationships and developing solutions that addressed client needs. As a member of the Corporate practice leadership team, I managed client budgets through forecasting, contractual agreements, and resource allocation/utilization to maximize project profitability, as well as developed strategies to motivate, retain, train and empower staff. -
Senior Account DirectorArketi Group Dec 2005 - Jun 2012Atlanta, Georgia, UsB2B High Technology Marketing and PR firm. Provided strategic public relations and marketing leadership for revenue growth through messaging/positioning, lead generation/nurturing, media relations, thought leadership, content marketing and digital marketing.
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Loyalty Communications ManagerInterland, Inc. (Now Web.Com) Dec 2003 - Dec 2005UsThis role led marketing efforts to the current customer base by developing and executing retention and revenue generation strategies. Developed, managed and executed up-sell, cross-sell, winback and educational campaigns targeted to the customer base. Instituted measurement system to track sales conversions from loyalty campaigns. Created customer communication strategies for product launches/migrations and service interruptions. Acted as a customer advocate and owner of customer experience. Conducted customer satisfaction research and analysis. -
Public Relations ConsultantAmcat (Now Noble Systems) Sep 2003 - Nov 2003Developed 2004 public relations strategy and key initiatives for this call center company.
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Marketing ManagerNovations Project Management (Formerly Provant) Apr 2003 - Aug 2003Responsible for all marketing and public relations efforts for this $10 million consulting company. Created and implemented branding and product launch plans for seven markets designed to generate sales leads via advertising, telemarketing, sponsorships, HTML campaigns, direct mail. Managed re-launch of divisional website. Developed company messaging and sales tools to reflect new company name and market position. Managed PR agency activities
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Senior ManagerAbovo Group 1999 - 2003Integrated marketing and public relations firm for companies in the high-technology BtoB space. Developed and implemented corporate transactions (M&A), branding and long-term awareness, and product launch plans for clients in the high-technology business-to-business space.
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Account ManagerThe Leatherbury Group, Inc. 1997 - 1999Managed public relations activities for Lucent Technologies’ Business Communications Systems division.
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Marketing AnalystContinental Power Exchange (Now Intercontinentalexchange) Jul 1996 - Oct 1997Wrote and coordinated production of sales collateral and direct mail campaigns. Managed user conferences and trade public relations activities. Wrote news releases, Web copy, user manuals, newsletters and phone surveys.
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Corporate Communications Assistant (Contract)Southern Company Jun 1995 - Jun 1996Atlanta, Ga, UsWrote employee communications. Coordinated communications for a national media event for Southern Company’s launch of a two-year experimental program that delivered a single transmission line into apartments for cable TV, internet access, energy management, security and telephone service.
Star Vanderhaar Education Details
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The University Of GeorgiaMass Communication -
Emory UniversityEnglish
Frequently Asked Questions about Star Vanderhaar
What company does Star Vanderhaar work for?
Star Vanderhaar works for Arketi Group
What is Star Vanderhaar's role at the current company?
Star Vanderhaar's current role is COO and Vice President.
What schools did Star Vanderhaar attend?
Star Vanderhaar attended The University Of Georgia, Emory University.
Who are Star Vanderhaar's colleagues?
Star Vanderhaar's colleagues are Dan Earle, Jacob Hamilton, Jackie Parker, Matt Scofield, Caroline Price, Elizabeth Fries, Lauren Bovard.
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