1. Develop comprehensive marketing strategies aligned with agency goals and the Dubai real estate market’s demands. Identify target audiences, creating campaigns to reach clients effectively. Adjust strategies based on industry trends, competitor activities, and market shifts.2. Maintain and enhance the agency’s brand image with consistent messaging and creative initiatives. Ensure adherence to brand guidelines across all materials and communication channels. Develop a brand identity that resonates with both local and international clients.3. Oversee the agency’s online presence, including the website, social media, and online advertising. Implement digital marketing campaigns to drive lead generation and conversions. Leverage SEO, SEM, and other techniques to boost visibility in search results.4. Create a content strategy that showcases the agency’s expertise. Produce engaging and relevant content—articles, blog posts, videos, and infographics—that informs and attracts potential clients.5. Manage advertising across channels like print, online, and outdoor media. Collaborate with creative teams to produce promotional materials that clearly communicate the agency’s value.6. Optimize the CRM system to track and manage client interactions, sales processes, and marketing efforts, ensuring seamless customer management.7. Build relationships with media, journalists, and influencers for positive brand coverage. Represent the agency at events to expand its network and increase brand visibility.8. Analyze marketing campaign effectiveness using key performance indicators (KPIs). Provide regular reports to leadership, highlighting successes, areas for improvement, and strategic adjustments.9. Lead the marketing team by offering guidance, mentorship, and fostering a collaborative environment that encourages creativity and innovation

• Leading the strategic development and operational management of marketing in alignment with the Company’s brand and products• Achieving industry leadership in real estate brokerage services in the UAE through the digital transformation of marketing and the implementation of the “Kalinka Ecosystem” product concept• Active analysis of competitive activities, global marketing trends, and the implementation of best practices in marketing management• Forecasting market trends and developing innovative digital tools, products, and ideas to attract clients and boost sales• Participation in systematic hypothesis testing, analysis, and prompt execution of the best solutionsMarketing Management:• Setting and achieving key performance indicators (KPIs) for client acquisition• Managing the marketing team, including content, design, copywriting, analytics, SMM, SEM, mobile marketing, and other aspects involving both in-house and third-party providers• Overseeing project efficiency and growth, ensuring quality control of advertising campaigns, optimization, implementation of new platforms and KPIs, A/B testing, and media planning• Managing the company’s digital assets and products (website, app, social media)• Maintaining collaboration with CRM and sales departments to analyze conversion funnels in real-time• Conducting market research, audience segmentation, and developing positioning strategies for different client groups

Commercial Marketing Director:• Standardizing, optimizing, and controlling business processes in the commercial unit• Planning and monitoring target commercial indicators and sales volume• Developing strategic and operational plans for the organization’s economic and production activities• Ensuring monthly, quarterly, and annual sales targets are met• Implementing measures to improve operational efficiency and meet KPIs• Managing budgets and financial flows• Creating strategies to expand market share and increase sales in Moscow and the Far East• Conducting market analysis, competitor research, and marketing activities for commercial growth• Managing sales across various channels, clients, and product ranges• Preparing reports, monitoring contracts, and maintaining financial discipline• Managing personnel development: training, certification, motivation, and evaluation• Participating in negotiations with partners and exploring new sales channels• Improving the website and offline points of saleProduct Director:• Building and leading a team of product marketers• Leading product promotion projects from task-setting to performance evaluation• Participating in strategic product marketing planning• Facilitating collaboration between product marketing and client management teams• Preparing reports and dashboards• Analyzing and modifying the customer journey map (CJM) in line with product marketing, competition, and business goals• Introducing triggers to boost customer lifetime value (LTV) through marketing tools• Managing the product sales funnel and improving conversion rates at each stage• Planning media for partner marketing activities• Developing creative materials for campaigns with the team• Optimizing digital campaigns to meet KPIs• Regularly monitoring key metrics and adjusting campaigns as needed• Managing budgets and reporting• Overseeing digital projects from concept to execution and performance control.

SMM:1. Developing strategy and comprehensive social media promotion for client brands2. Generating unique and engaging content3. Building the necessary team or organizing outsourced work to fulfill department tasks4. Managing department employees: task setting, performance control, and training5. SMM planning: creating social media content calendars6. Organizing, budgeting, and overseeing the launch of social media ad campaigns; regularly analyzing key performance indicators and optimizing campaigns7. Collaborating with influencers and identifying “influential agents”8. Analyzing social media accounts, content, and promotion results9. Researching competitor activities10. Monitoring advertising market trends, testing new formats, and analyzing their effectiveness11. Regular reporting and budgetingDigital:1. Developing a digital strategy to promote websites, mobile apps, and e-commerce platforms2. Formulating promotion tactics across all digital channels3. Assessing the ROI of performance marketing investments4. Developing and launching ad campaigns5. Creating innovative ideas, mechanics, and special projects6. Evaluating the effectiveness of digital media channels7. Providing recommendations to product developers (web, mobile, in-app)8. Developing ORM/SERM recommendations for the customer service team9. Analyzing competitors and market trends10. Developing websites and landing pagesProducer:1. Developing concepts and ideas2. Finding, selecting, and hiring teams and venues3. Producing and organizing shoots4. Managing the project team

• Managing the SMM team according to the developed strategy• Developing and implementing the SMM strategy• Creating and reactively managing product and image content• Collaborating with agencies, designers, and company departments• Coordinating the social media support team, managing tone of voice, and handling negative feedback• Developing and executing special projects to promote the brand on social media• Developing and implementing special projects in digital and offline spaces• Growing communication channels with clients on social networks: Facebook, OK, Twitter, Instagram, etc.• Monitoring and analyzing competitor activity on social media• Creating and promoting event content• Operating a hotline for resolving media client issues• Searching for and communicating with partner websites