Stasia (Anastasia) Hurley Email & Phone Number

California, United States

Campbell, Ca, Us

Campbell, Ca, Us

Miami, Florida, Us

Consultant/Product Manager Developed complete refresh of lead and online marketing strategy.• Hired by engineering department to revamped legacy online tool and created clean mobile experience to improve uptake, without changing the recommendation engine. • Redesigned and streamlined customer experience from online ad to order. • Completed extensive social media research project.

Responsible for marketing ecosystem strategy, product marketing, and product management for early stage startup. • Strategic one-stop marketing plan for early stage startup. • Developed product feature matrix and minimum viable product (MVP) features.

San Jose, California, Us

Originated and managed Data Center Fitness (DCF), an integrated global marketing program that featured the storage efficiency portfolio of products sold to data intensive industries such as service providers, financial services, social networks, healthcare, and government. Marketed 8 products and developed multiple successful cohesive outbound campaigns.• Created and developed global Nine-Month Payback Guarantee marketing program to attract new enterprise customers. This program was the second global guarantee program in NetApp history.• Wrote and developed the web-based Efficient IT Analyzer tool to help customers recognize importance of efficiency. Wrote all content including twenty-one semi-customized “prescriptions.”• Authored twenty-five page ROI report template and created NetApp University webinar course. Trained over six hundred sales and channel sales representatives. Utilization of this ROI tool helped to generate over sixty million dollars in sales in the first year. • Composed joint NetApp/Cisco ROI report to reflect value proposition and cost savings for converged infrastructure - servers, storage and networks.• Produced plan and all materials for competitive cold call appointment setting program to acquire new enterprise customers. Generated highest rate of leads/call ratio at that time – one lead per thirty-one calls. • Created GRID digital partner templates for channel partner customized landing pages and demand generation.• Developed over one hundred Storage Efficiency success stories (started at zero) in two years and seven analyst papers in ten months to provide validation of the business value of efficiency.

San Jose, California, Us

Responsible for worldwide marketing of SnapMirror for Open Systems (ReplicatorX), a product from an acquired company.• Re-branded, re-priced, and re-launched ReplicatorX as SnapMirror for Open Systems product within five months of arrival at NetApp so that the product could be effectively sold by general sales force and channel.

Palo Alto, Ca, Us

Responsible for developing new opportunities for HP StorageWorks in SAP environments.• Developed and ran global cross business unit confidence marketing campaigns for internal and external audiences, increasing visibility and understanding of solutions.• Worked with SAP to develop co-marketing opportunities and joint solutions

Palo Alto, Ca, Us

Responsible for HP Serviceguard and Disaster Tolerant Solutions, the number one high availability and disaster tolerant software solutions. • Revised the Serviceguard and Disaster Tolerant marketing message and materials from a product focus to customer focus for internal and external audiences. Achieved double-digit product growth in a flat market.

Palo Alto, Ca, Us

Responsible for all outbound marketing aspects of HP-UX OS for HP 9000 and Integrity Server, the number one commercial UNIX product in the midrange and high-end server markets.• Developed highly successful marketing of HP-UX for enterprise end-users, analysts, press, and field. (Number three in the market in 1999 to number one in 2003)• Managed launch of new versions in HP-UX in 2000, 2003, and 2004, driving a multi-departmental team for both physical and virtual worldwide launches.