- Own the P&L for assigned BBG brands. Meet annual and monthly net sales and profit goals. - Lead, coach and train a team of high-performing Brand Managers (worldwide). Set metrics to measure success.- Build structures, and improve processes to maximize business efficiency and team productivity.- Manage all aspects of the Amazon channel including forecasting and reporting, PDP, creative, advertising, keyword analysis, and search optimization.- Work closely with Supply Chain to ensure all brand’s inventory needs are met.- Collaborate with cross-functional teams to help meet and exceed goals.- Analyze product-level data (revenue, costs, traffic, CPC, AOV, conversion rates, content) to identify areas of improvement and implement action plans.- Manage price updates, out of stocks, and product discontinuations.- Develop plans for key sales periods including Prime Day, BFCM, Christmas, etc. Execute promotional calendar according to business goals and objectives.- Keep up to date with seller best practices, tools, and technologies, proactively generate ideas on how to improve performance.

I was responsible for the company’s revenue and profit, leading and developing a high-performing team, setting strategies to drive profitable growth, exploring new and emerging business models, running day-to-day operations, and delivering innovation to improve the customer experience. I was also the head of the back office in Ukraine.Brands: Royal Craft Wood, Geniani.

- Be responsible for Brand revenue and profit on Amazon.- Manage the Amazon account; escalate to leadership on key issues and proactively plan towards and communicate on business milestones.- Ensure that policy compliance information is met to keep Amazon account in good standing on allfronts (Account Health, Performance Notifications, Case Log). Resolve issues with Amazon Support.- Optimize Amazon Listings: pictures, copywriting, keyword, title, bullet points, A+ EBC, backend details, product descriptions, FAQ, reviews, etc.- Ensure that the Amazon store is kept up to date and actualized.- Manage the strategy, setup, and reporting of Sponsored Ads campaigns on Amazon ($1M+ in annual spend) both with external traffic campaigns that provide metrics, implications, and futurerecommendations (KPIs: sales, breakeven ACOS, spend, ranking goals).- Plan, schedule, and manage promotional opportunities: Lightning Deals, Coupons, Prime Discounts, Bundles, Extra Savings, etc.- Execute all price management activities.- Manage FBA inventory and provide accurate sales forecasting for the supply chain department.- Collaborate with the Amazon Growth team (SAS Core) to overcome obstacles and drive innovation for brand growth.- Drive Go-To-Market strategy for new products and releases, including but not limited to productnaming, pricing, content production tasks, review generation, keywords ranking, etc.- Manage competitors’ intelligence activities.- Develop and implement internal SOPs/processes. Train and mentor the Amazon sales team.- Assist e-commerce director in overseeing Amazon sales department.Brands: Geniani, Royal Craft Wood.

- Define a brand strategy to support the company’s overall objectives.- Work with multiple departments (Sales, Logistics, Customer Care, Finance) to align the teams around a brand strategy and to ensure the work stays on track.- Plan monthly sales & gross profit (USA, Canada, UK), manage prices and paid acquisition budget.- Design and coordinate promotional campaigns and other marketing efforts across digital channels.Define KPIs (CTR, CR, CPP, ACOS, TACOS) and oversee its day-to-day achievements.- Plan and coordinate marketing functions and operations (product management, branding, communications, content production) and ensure they project the brand’s unique “voice.”- Manage product lifecycle from ideation through commercialization.- Lead new product launches.- Monitor consumer insights, competitors, and industry trends.- Drive new business opportunities.Brands: Treblab, Dictopro.

- Analyze market trends, structure, customer avatars, and competitors.- Create a strategy for responsible product category growth.- Develop and implement tactics that build demand and conversion to customers.- Monitor promo campaigns performance and manage improvements.- Create positioning for private brands (Enrico Fermi, BlackBox).- Launch new products.- Lead cross-promo projects (partnership with Uber, thematic promo campaigns).- Lead brand materials creation (POSm, landing pages, products, 3D renders, banners, emails, etc.).

- Analyze market trends, structure, customer avatars, needs, and competitors.- Define Intelite brand strategy (marketing, commercial, communication), managed implementation.- Lead creation of Intelite brand identity and brand style.- Develop an annual sales plan (for each SKU and sales channel).- Own annual brand P&L. Controlled on monthly/quarterly/annual horizon.- Manage profit of each SKU and sales channel (net cost, pricing, commercial terms, operation costs).- Launch new products (managed from creating ideas and making decisions to execute consumer activation campaigns).- Manage promo, P.R., and in-store activities (online, offline).- Manage risks.- Lead promo content development (digital, printing, video).