Stas Shectman, Ph.D. Email & Phone Number

United States

Bellevue, Wa

・Consumer and market analytics・Strategic and tactical thinking・Ideation and innovation・Innovative intellectual property ・Client collaboration & management・Industry influenceOver 4 years' experience successfully spearheading syndicated and custom market research and consulting projects for some of the world's largest food, beverage, and CPG companies, from manufacturers and retailers to foodservice and producer organizations.Lead and oversee all stages of project lifecycle, from design and execution to delivery and presentation. Deliver a la carte insights and generate high-octane strategy for branding, marketing, positioning, communications, ideation, and business growth and development. Lead client ideation and innovation work sessions that result in launch of new products and services. Collaborate with and socialize information to key internal and external stakeholders, including senior management.

Bellevue, Wa

• Lead syndicated and custom research, including: methodology design, recruiting, fielding, analysis, and completion and presentation of final deliverables; • Conduct qualitative research (1-on-1 interviews, ethnographies, focus group moderation, shopalongs, minigroups, photography, videography, etc.)• Synthesize qual and quant data to generate rich and textured analyses of food culture and consumer behaviors and aspirations• Facilitate client ideation and innovation workshops• Refine and develop internal knowledge capital and research methodology • Work with supporting analysts and clients to ensure projects meet and surpass client needs

Bellevue, Wa

Qualitative research lead for custom and syndicated food, beverage, and CPG industry. Work with clients to ensure projects meet and surpass client needs. In addition to conducting qualitative interviews and ethnographic fieldwork, project tasks include photography, videography, and video editing/production. Areas of research and expertise include food industry and cultural trends, health and wellness, retail and foodservice, sustainability, and low-income consumers and food insecurity/access.

Santa Monica, California

Senior research lead for innovative qualitative and mixed method research across a range of industries.・Industries: CPG (food & beverage, supplements, etc.), tech, entertainment, home decor・Methods: focus groups, in-depth interviews, ethnography, biometrics, eye-tracking, qual + quant・Clients include: Pharmavite, Keurig Dr. Pepper, Twitter, Facebook, Snap, Inc.Build internal team capabilities and intellectual capital.

Provide social science and ethnographic research and strategy across a range of sites and sectors, enabling clients to identify and hone market segments, audiences, and research design; chart brand course and marketing strategy; innovate product and service design; and cultivate brand identity. Primary responsibilities include developing and implementing project-specific qualitative research methodologies designed to generate penetrating insights into target groups’ everyday lives, perceptions, unmet needs, emotional drivers, decision-making practices and criteria, and institutional and socio-cultural contexts. Research methods include in-depth interviews, participant-observation, on-site immersions, photo-elicitation, digital video production, and social science literature reviews. Projects culminate in collaboration with Senior Strategists to produce and present multi-format, multi-media deliverables to clients. Agencies include: Hartman Group, Practica Group, Cooler Solutions, Publicis/In‐Sync Consumer Insights, Slover‐Linett Strategies, Integrated Marketing Associates Clients include: Pernod-Ricard, Martell, Fleischer Art Foundation, Genentech, GlaxoSmithKline, Lilly, Novartis, Pfizer, Wyeth , Bunge

Develop, research, write, copy-edit, and/or translate feature articles and reviews covering a wide range of subjects, including art, culture, society, food, and dining.

As adjunct instructor, developed and taught all course material for undergraduate introductory and upper-division anthropology courses "Cultures of the World" and "Fieldwork and Ethnography."As teaching assistant, conducted writing workshops, provided one-on-one copy-editing, content and style development, and grammar tutorials in the university Writing Center for undergraduate and graduate students working on class essays, dissertations, resumes, personal statements, and publications.

Philadelphia, Pa

Headed Visual Anthropology Media Laboratory in Department of Anthropology; responsible for maintaining, checking-out, and providing technical support for digital and analog media production equipment (audio/video), hardware (Mac, PC) and software (Windows, OS X, Final Cut Pro, iMovie, Premiere); tutored and assisted students in production, pre- and post-production for a variety of multi-media projects.

Developed, researched, and wrote editorial content (feature articles, restaurant reviews, news items) for The Moscow Times and Moscow Guide, magazine supplement to The Moscow Times; as deputy editor of Moscow Guide, developed story ideas and copy-edited all editorial content for grammatical and stylistic shine; arranged and directed content-specific photo shoots; primary beats include art, culture, society, food, and dining.

As videographer for production company, Hallway Films (www.hallwayfilms.com), shot live concert footage and photography for music videos.

As production assistant to independent filmmaker, Jed Riffe (jedriffefilms.com), assisted in various stages of film projects, including pre-production research and fund-raising; wrote successful grant application to California Council for Humanities (CCH) for pre-production funds for documentary, "Waiting to Inhale"; prepared marketing and distribution material for PBS documentary, "Who Owns the Past"; assisted with locations and performed as extra in feature film, "Heart of the Possible"; shot production stills; assisted as gaffer.

Assisted in multiple aspects of public relations campaigns and strategies for land-use and development PR company; wrote press releases and letters-to-the-editor; conducted research and media coverage analysis; maintained company research library.

Ph.D., Cultural/Visual Anthropology

Activities and Societies: President, Graduate Association of Visual Anthropology (GAVA) [2001-2003]

Certificate, Data Analytics

Data analytics course covering data analytics, analysis workflow, and visualization. Focus on SQL, advanced Excel, and Tableau software.

M.A., Cultural/Visual Anthropology

B.A., Mass Communications/Anthropology

Activities and Societies: Golden Key Honor Society, Graduated "Highest Honors"