Stas Shectman, Ph.D. Email and Phone Number
Stas Shectman, Ph.D. work email
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Stas Shectman, Ph.D. personal email
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Researcher, analyst, and ethnographer with a deep commitment to people-centered strategy and design. At its core, my work harnesses the power of culturally grounded and demand-driven insights in the service of high-octane strategy, innovation, and growth. I channel the consumer's voice and experience, combining an ethnographer's attention to detail with an anthropologist's big-picture thinking, a writer's storytelling, and a consultant's understanding of clients' business needs. KEY SKILLS & COMPETENCIESConsumer Insights & Marketing Strategy • Market Research & Analytics • Extensive Scope of Qualitative Research & Analysis • Data Analysis • Synthesis of Qual & Quant Data • High-Impact Report Creation & Delivery • Client & Industry Presentations • Ideation & Innovation • Teamwork & Leadership • U.S. & International Research Experience INDUSTRY EXPERIENCEFood, Beverage & CPG (retail, manufacturers, food service, professional organizations) • Healthcare & Pharmaceuticals • Tech/UX • Home Decor • Audience Research • Teaching • Journalism RESEARCH EXPERIENCEConsumer Culture • Food, Restaurant & Culinary Culture • Premium CPG • Beauty & Personal Care • Vitamins & Supplements • Health & Wellness • Sustainability • Tech/Social Media • Healthcare Institutions • Physician Practices • Illness & Therapeutic Experience • Low-income Consumers/Food Insecurity • Russia • Documentary Video
The Hartman Group
View- Website:
- hartman-group.com
- Employees:
- 53
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Senior Director, Strategic InsightsThe Hartman Group Jul 2022 - PresentUnited States -
Director, Strategic InsightsThe Hartman Group Aug 2013 - Jul 2022Bellevue, Wa・Consumer and market analytics・Strategic and tactical thinking・Ideation and innovation・Innovative intellectual property ・Client collaboration & management・Industry influenceOver 4 years' experience successfully spearheading syndicated and custom market research and consulting projects for some of the world's largest food, beverage, and CPG companies, from manufacturers and retailers to foodservice and producer organizations.Lead and oversee all stages of project lifecycle, from design and execution to delivery and presentation. Deliver a la carte insights and generate high-octane strategy for branding, marketing, positioning, communications, ideation, and business growth and development. Lead client ideation and innovation work sessions that result in launch of new products and services. Collaborate with and socialize information to key internal and external stakeholders, including senior management. -
Senior Ethnographic AnalystThe Hartman Group Jan 2014 - Aug 2016Bellevue, Wa• Lead syndicated and custom research, including: methodology design, recruiting, fielding, analysis, and completion and presentation of final deliverables; • Conduct qualitative research (1-on-1 interviews, ethnographies, focus group moderation, shopalongs, minigroups, photography, videography, etc.)• Synthesize qual and quant data to generate rich and textured analyses of food culture and consumer behaviors and aspirations• Facilitate client ideation and innovation workshops• Refine and develop internal knowledge capital and research methodology • Work with supporting analysts and clients to ensure projects meet and surpass client needs -
Ethnographic AnalystThe Hartman Group Aug 2013 - Jan 2014Bellevue, WaQualitative research lead for custom and syndicated food, beverage, and CPG industry. Work with clients to ensure projects meet and surpass client needs. In addition to conducting qualitative interviews and ethnographic fieldwork, project tasks include photography, videography, and video editing/production. Areas of research and expertise include food industry and cultural trends, health and wellness, retail and foodservice, sustainability, and low-income consumers and food insecurity/access. -
Senior Research ManagerMurphy Research Nov 2017 - Jan 2019Santa Monica, CaliforniaSenior research lead for innovative qualitative and mixed method research across a range of industries.・Industries: CPG (food & beverage, supplements, etc.), tech, entertainment, home decor・Methods: focus groups, in-depth interviews, ethnography, biometrics, eye-tracking, qual + quant・Clients include: Pharmavite, Keurig Dr. Pepper, Twitter, Facebook, Snap, Inc.Build internal team capabilities and intellectual capital. -
Ethnographer & Consumer Insights ResearcherFreelance Oct 2008 - Jun 2013Provide social science and ethnographic research and strategy across a range of sites and sectors, enabling clients to identify and hone market segments, audiences, and research design; chart brand course and marketing strategy; innovate product and service design; and cultivate brand identity. Primary responsibilities include developing and implementing project-specific qualitative research methodologies designed to generate penetrating insights into target groups’ everyday lives, perceptions, unmet needs, emotional drivers, decision-making practices and criteria, and institutional and socio-cultural contexts. Research methods include in-depth interviews, participant-observation, on-site immersions, photo-elicitation, digital video production, and social science literature reviews. Projects culminate in collaboration with Senior Strategists to produce and present multi-format, multi-media deliverables to clients. Agencies include: Hartman Group, Practica Group, Cooler Solutions, Publicis/In‐Sync Consumer Insights, Slover‐Linett Strategies, Integrated Marketing Associates Clients include: Pernod-Ricard, Martell, Fleischer Art Foundation, Genentech, GlaxoSmithKline, Lilly, Novartis, Pfizer, Wyeth , Bunge
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Freelance Writer & TranslatorSelf-Employed Feb 2007 - Jun 2013Develop, research, write, copy-edit, and/or translate feature articles and reviews covering a wide range of subjects, including art, culture, society, food, and dining.
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Adjunct Instructor & Writing TutorTemple University Jan 2010 - Aug 2011As adjunct instructor, developed and taught all course material for undergraduate introductory and upper-division anthropology courses "Cultures of the World" and "Fieldwork and Ethnography."As teaching assistant, conducted writing workshops, provided one-on-one copy-editing, content and style development, and grammar tutorials in the university Writing Center for undergraduate and graduate students working on class essays, dissertations, resumes, personal statements, and publications. -
Adjunct InstructorTemple University May 2002 - Aug 2011Philadelphia, Pa
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Media Laboratory CoordinatorTemple University Sep 2004 - Aug 2005Headed Visual Anthropology Media Laboratory in Department of Anthropology; responsible for maintaining, checking-out, and providing technical support for digital and analog media production equipment (audio/video), hardware (Mac, PC) and software (Windows, OS X, Final Cut Pro, iMovie, Premiere); tutored and assisted students in production, pre- and post-production for a variety of multi-media projects. -
Staff Writer/Deputy EditorThe Moscow Times Sep 2007 - Sep 2008Developed, researched, and wrote editorial content (feature articles, restaurant reviews, news items) for The Moscow Times and Moscow Guide, magazine supplement to The Moscow Times; as deputy editor of Moscow Guide, developed story ideas and copy-edited all editorial content for grammatical and stylistic shine; arranged and directed content-specific photo shoots; primary beats include art, culture, society, food, and dining.
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VideographerHallway Films Apr 2006 - Aug 2006As videographer for production company, Hallway Films (www.hallwayfilms.com), shot live concert footage and photography for music videos.
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Production AssistantJed Riffe Films, Llc Jan 1999 - Jul 2001As production assistant to independent filmmaker, Jed Riffe (jedriffefilms.com), assisted in various stages of film projects, including pre-production research and fund-raising; wrote successful grant application to California Council for Humanities (CCH) for pre-production funds for documentary, "Waiting to Inhale"; prepared marketing and distribution material for PBS documentary, "Who Owns the Past"; assisted with locations and performed as extra in feature film, "Heart of the Possible"; shot production stills; assisted as gaffer.
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Public Relations InternGca Strategies Nov 1999 - Jun 2000Assisted in multiple aspects of public relations campaigns and strategies for land-use and development PR company; wrote press releases and letters-to-the-editor; conducted research and media coverage analysis; maintained company research library.
Stas Shectman, Ph.D. Skills
Stas Shectman, Ph.D. Education Details
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Cultural/Visual Anthropology -
Data Analytics -
Cultural/Visual Anthropology -
Mass Communications/Anthropology
Frequently Asked Questions about Stas Shectman, Ph.D.
What company does Stas Shectman, Ph.D. work for?
Stas Shectman, Ph.D. works for The Hartman Group
What is Stas Shectman, Ph.D.'s role at the current company?
Stas Shectman, Ph.D.'s current role is Senior Director, Strategic Insights at The Hartman Group.
What is Stas Shectman, Ph.D.'s email address?
Stas Shectman, Ph.D.'s email address is et****@****ail.com
What schools did Stas Shectman, Ph.D. attend?
Stas Shectman, Ph.D. attended Temple University, General Assembly, Temple University, University Of California, Berkeley.
What skills is Stas Shectman, Ph.D. known for?
Stas Shectman, Ph.D. has skills like Ethnography, Qualitative Research, Anthropology, Research Design, Market Research, Social Sciences, Research, Editing, Writing, Focus Groups, Copy Editing, Customer Insight.
Who are Stas Shectman, Ph.D.'s colleagues?
Stas Shectman, Ph.D.'s colleagues are Harvey Hartman, Recruiting Hartman, Eva Vodičková, Robertson Allen, Ph.d., Lori Tedder, Jacob Conklin, Anahit Hovhannisyan.
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