Stas Sushkov Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Canada Area

Market Planning and Modeling • Leads and delivers the execution of spatial analytics projects, including, market planning, network optimization, sales forecasting, site selection and other projects for multiple national and international clients.• Applies traditional and machine learning analytical tools• Prepares and presents analytics project outcomes to clients and leadership team Client Management, Training and Support • Configures Tango Store Life Cycle application to accommodate clients’ business needs and requirements. • Provides ongoing training, guidance, and support to Tango customers. Executes routine and ad-hoc system and data updates. • Maintains regular contacts and develops strong relationships with client decision makers

Dallas/Fort Worth Area

Global Market Planner in Development department of Pizza Hut International.• Market mapping of key priority international markets. Execution and monitoring. • Detail research of emerging and developed countries.• Support of Location strategy development of the new asset type store. • In-depth GIS and location analysis to develop and execute asset strategy of the restaurant chain. (5,000+ existing stores and 300+ new unit openings)• Launch and project management of the new web-based Development Process Management software. Application, adoption, improvement of the System. This new tool is designed to enhance and facilitate the development process of all Yum! stores (GIS/Mapping, Stores, Trade zones, New sites, Real Estate projects management, Contracts, Dashboards) • Elaborated Global Site selection studies to improve new stores location to hit new units performance targets.• Customer/Competition/Generators analysis projects design, hand-over to markets, monitoring.• Constant building and sharing Yum! Brands Location analysis know-hows• Day-to-day communications with multiple company’s business units and departments

Moscow, Russian Federation

Market Planning • Initiated and lead market planning process in YRI Russia in the post business transition period. Applied the latest Yum! market-planning standards and tools into the new business model. Created and submitted market plans of the cities assigned for the equity and franchising development. Resulted in KFC penetration to 5 new cities.• Set up targets for RE managers by selecting, analyzing and prioritizing key areas which increased efficiency of site selection and site acquisition. • Provided franchisees with market-planning tools and methodologies for successful FZ development. Shared market-planning knowledge and expertise during the Yum! Development College 2012 sessions.GIS• Applied GIS for performing geomarketing and site selection analysis for equity and FZ teams. This helped to open 35 new out of 180 stores since the beginning of 2011.• Lead the purchase and installation of up-to-date and cost-efficient GIS system. The application of the new GIS resulted in increased site evaluation efficiency and accuracy.• Selected electronic maps, data and geodata providers. Site selection• Provided site selection analysis (population in catchment area, competition, cannibalization and other dimensions) for FZ and EQ sites. • Played an integral part in Capex submission process (city overview, trade area analysis, catchment area analysis, site assessment, sales estimation, competition and cannibalization). Since the beginning of 2011 10 YRI Russia EQ Capexes were successfully submitted to the Dallas HQ. Analytics• Developed site scoring and sales forecast system that helps to estimate sales based on site location. This tool is being successfully applied for the site evaluation and Capexes submission. • Elaborated mall-scoring system that allows for identification of mall potential for FC store development. As a result both EQ and FZ teams get the list of all Russian malls potential for KFC development.

• Designed and developed “East Massachusetts Geodemographic Classification” for the purpose of client segmentation analysis.http://www.slideshare.net/decemberstar55/east-massachusetts-geodemographic-classification• Provided geomarketing analysis (customer profiling, customer segmentation, retail trade area evaluation, site selection, marketing campaign planning) using the Classification results.http://www.slideshare.net/decemberstar55/shopping-mall-trade-area-analysis• Created a series of online and printed thematic maps for the project report. • Has performed a number of marketing research projects for the company’s clients that included secondary and primary research components as well as integrated marketing strategy development. • Developed and performed the company’s marketing and business strategies.• Designed and elaborated a wide range of marketing tools, including promotional materials, and website content. • Communicated with customers, management, and vendors to coordinate overall marketing effort in accordance with corporate goals. Performed client presentations articulating the value preposition of product, solution, and service offerings.

Planned and performed a number of market research projects for B2Bs and B2Cs with extensive industry analysis, market evaluation including target market assessment, competitive environment overview and marketing strategies development. Development of marketing strategies comprised detailed market channels analysis and elaboration of marketing programs such as: • Brand building, market segmentation and positioning, promotion and advertising campaigns, CRM and database management. • Performed business planning for small and medium sized companies including new market penetration, product launch, marketing program implementation, rebranding and repositioning. • Coordinated Web Analytics with evaluation of website performance and effectiveness of online programs (PPC, SEO, etc).

•Provided research on the Russian and international market of geological and geophysical services•Coordinated work of outsourced personnel, ensured appropriate product and service delivery to end users •Implemented application of up-to-date map-drawing programs to replace manual systems, which resulted in productivity increase and business goals achievement

Certificate, Integrated Marketing Strategy

Master (Кэн), Demography

Geography