Stas Sushkov Email & Phone Number

Vancouver, BC, CA

Vancouver, Canada Area

• Market Planning and Modeling
• Leads and delivers the execution of spatial analytics projects, including, market planning, network optimization, sales forecasting, site selection and other projects for multiple national and international clients.
• Applies traditional and machine learning analytical tools
• Prepares and presents analytics project outcomes to clients and leadership team Client Management, Training and Support
• Configures Tango Store Life Cycle application to accommodate clients’ business needs and requirements.
• Provides ongoing training, guidance, and support to Tango customers. Executes routine and ad-hoc system and data updates.

Dallas/Fort Worth Area

• Global Market Planner in Development department of Pizza Hut International.
• Market mapping of key priority international markets. Execution and monitoring.
• Detail research of emerging and developed countries.
• Support of Location strategy development of the new asset type store.
• In-depth GIS and location analysis to develop and execute asset strategy of the restaurant chain. (5,000+ existing stores and 300+ new unit openings)
• Launch and project management of the new web-based Development Process Management software. Application, adoption, improvement of the System. This new tool is designed to enhance and facilitate the development process.

Moscow, Russian Federation

• Market Planning
• Initiated and lead market planning process in YRI Russia in the post business transition period. Applied the latest Yum! market-planning standards and tools into the new business model. Created and submitted market.
• Set up targets for RE managers by selecting, analyzing and prioritizing key areas which increased efficiency of site selection and site acquisition.
• Provided franchisees with market-planning tools and methodologies for successful FZ development. Shared market-planning knowledge and expertise during the Yum! Development College 2012 sessions.GIS
• Applied GIS for performing geomarketing and site selection analysis for equity and FZ teams. This helped to open 35 new out of 180 stores since the beginning of 2011.
• Lead the purchase and installation of up-to-date and cost-efficient GIS system. The application of the new GIS resulted in increased site evaluation efficiency and accuracy.

• Designed and developed “East Massachusetts Geodemographic Classification” for the purpose of client segmentation analysis.http://www.slideshare.net/decemberstar55/east-massachusetts-geodemographic-classification
• Provided geomarketing analysis (customer profiling, customer segmentation, retail trade area evaluation, site selection, marketing campaign planning) using the Classification.
• Created a series of online and printed thematic maps for the project report.
• Has performed a number of marketing research projects for the company’s clients that included secondary and primary research components as well as integrated marketing strategy development.
• Developed and performed the company’s marketing and business strategies.
• Designed and elaborated a wide range of marketing tools, including promotional materials, and website content.

• Planned and performed a number of market research projects for B2Bs and B2Cs with extensive industry analysis, market evaluation including target market assessment, competitive environment overview and marketing.
• Brand building, market segmentation and positioning, promotion and advertising campaigns, CRM and database management.
• Performed business planning for small and medium sized companies including new market penetration, product launch, marketing program implementation, rebranding and repositioning.
• Coordinated Web Analytics with evaluation of website performance and effectiveness of online programs (PPC, SEO, etc).

• Provided research on the Russian and international market of geological and geophysical services
• Coordinated work of outsourced personnel, ensured appropriate product and service delivery to end users
• Implemented application of up-to-date map-drawing programs to replace manual systems, which resulted in productivity increase and business goals achievement

Certificate, Integrated Marketing Strategy

Master (Кэн), Demography

Geography