Working with unique brands, iconic startups, independent artists and amazing nonprofits such as Womanlandia, Melon Media, iMEdD, Oceanking, Intersex Greece, M2P/M2D, WEMW, Nedafilm, COMA Records, Tilde Design, and Terracotta. → Find out more here: https://madhot.gr

Transparent And Resilient Gender Equality Through Integrated Monitoring Planning and Implementation (TARGETED-MPI) is a Horizon 2020 funded project with main objective to study gender inequality in B&M schools through the development and efficient performance of innovative gender equality plans (GEPs), focusing on the diverse academic cultures and socio-economic environments in Europe and Lebanon.Participating in:• Work Package 1: Project Management• Work Package 2: Review of the Current State of Knowledge and Practice• Work Package 3: Development of Gender Equality Plans• Work Package 4: Implementation and Monitoring of Gender Equality Plans• Work Package 6: Dissemination and Exploitation→ Learn more about TARGETED-MPI on: https://targeted-mpi.eu→ Check out the new “Isotita (Equality) Hub” of AUEB which includes all the GE actions developed under the scope of the project: https://www.aueb.gr/el/content/isotita-ton-fylon

During my six-month term on the management team of the organisation I was involved in the following activities:• Reshaped the structure and action plans of the Marketing dept.• Created a brand toolkit for the ext. communications of the organisation• Co-designed and launched the organisation’s impact webpage for the period 2016-2020• Designed the visual identity of the drop-in centre “Koukkida”, “Many Stops” and “Magic Box” projects• Co-organised the social media thematic campaigns of Steps in Facebook and Instagram• Supported the Research and Fundraising depts.

Advising the organisation's Coordinator on new partnerships and synergies, marketing campaigns and public relations.

I was involved in the creation of the Steps nonprofit organisation from the begginng. My main responsibilities during the time I was served as Marketing Director included:• Development and implementation of the brand strategy and visual identity through online and offline channels• Worked closely with external graphic designer to redesign the given visual identity of the organisation• Oversaw implementation of the marketing strategy (including campaigns, events, digital marketing, and PR)• Oversaw social media presence and direct programs to improve social media reputation and recognition• Undertook continuous analysis of competitive environment• Studied NGO's profile and operations to understand its marketing needs• Design and development of the website (steps.org.gr)

• Produced a fundraising/ promo video for Finding Refuge Greece • Produced a two-segments reportage for Amurtel Greece and Al-khair foundation that aired on Iqraa TV• Developed a Documentary Series of 12 Standalone Stories and 1 Special Episode (TV Format/ Factual)• Developed and Produced Promotional Video & Radio Ad for Athens University of Economics and Business (Trailer)• Developed and Produced a Documentary for Athens University of Economics and Business

• Proposed the development of the Gender Equality Committee of AUEB• Raised awareness to university’s community in gender-based violence, sexual harassment, discrimination and LGBTQI+ issues• Proposed volunteering actions, workshops and trainings for students, faculty and administrative stuff in order to become more tolerant, accepted and familiar with gender issues and diversity (e.g. partnerships with Diotima, Orlando LGBT+, Colour Youth)

"AUEB Volunteers" was the official wide-volunteering program of AUEB, a project under the aegis of the AUEB's Deputy Rector for Academic Affairs, and a major part of the University’s Social Responsibility strategy. As a Marketing Manager from the beginning of the program, my responsibilities included:• Developed the marketing strategy and visual identity of the project• Attained and monitored the continuity and consistency of the project’s visual identity• Reported directly to the Program Responsible• Lead a team of four (one assistant copywriter & three social media specialists)• Oversaw implementation of the marketing strategy (including campaigns, events, digital marketing, and PR)• Planned and implemented promotional campaigns (tv, radio, outdoor, digital)• Participated in recruitment (interviewing and selection of the candidates) for the Coordination team of the project• Contributed to the creation of internal organisational and communication structures• Approached possible sponsors and managed key sponsorships for the program and its special events (e.g. Partnership with ERT for OPA Run)• Being responsible for developing and handling partnerships and synergies between nonprofit organisations and the university (e.g. Boroume, Steps)• Designed the main graphics and brand elements• Design and development of the website (auebvolunteers.gr) and content management training of the Coordination teamFrom the launch of the program, in September of 2017, more than 40.000 users visited our website, more than 5.000 followers engaged with the program’s social media and more than 1.500 students and faculty of AUEB subscribed to our e-mail list (organic reach only). In these two years more than 4.000 volunteers and participants engaged in more than 90 volunteer opportunities and special events and offered to NGO’s in Greece more than 16.000 hours of volunteering work.

During the time I was employed at Hammam Baths, I was responsible for the company's digital media strategy. More specifically, my responsibilities included:• Marketing strategy planning• Evaluation and redesign of the brand's digital presence• Alignment of Hammam Baths' visual identity across all the digital media of the brand• Brand alignment across both digital and traditional media• Social media management (Facebook, Instagram and Tripadvisor)• Increased the organic reach of posts by 30% and engagements by 150% on Facebook & Instagram• Creative content design (graphics and copywriting)• Creation of the digital presence for the new branch at Macedonia Palace, Thessaloniki• Design of the necessary promotional materials (leaflets, gift cards, sales brochures, coupons) for the new branch in Thessaloniki

As Marketing Director in a newly founded nonprofit organisation, my main goal was to build the whole communication and branding strategy of Donate Hair Greece.• Developing and delivering Integrated Marketing Communication strategies for the organisation• Developing and handling sponsorships & synergies (e.g. partnership with M-STAT)• Brand identity & brand elements design• Building and increasing brand awareness• National TV-Spot launch• SMS support campaign launch ("Send us your love")• Managing and optimising online marketing practices• Creating and planning social media strategies• Managing and optimising SEO practices• Design and development of the website (donatehair.gr)• Young Lions Competition Hellas 2016 Brief• Featured on all the public and big private tv channels & radio stations in Greece (e.g. ERT, Mega, Antenna, Alpha, Star, Skai) and on various online and printed newspapers and magazines (such as LiFO, Kathimerini, VICE, Athens Voice, HuffPost)(at least 1.500.000 organic reach and 40.000 likes on Facebook as of March 2017)

Rave Network was a unique multimedia website with original web-series content, bold articles and a modern web-radio.• Visual identity and brand elements design• Leading a team of twenty authors, story editors and producers• Development and production of new web series formats• Design and development of the website (ravenet.gr)