Director Of Branding
CurrentMy favorite project so far! As the Branding Director for the past three years, my journey has been a relentless pursuit of elevating our brand to unparalleled heights. I've harnessed a strategic vision, leveraging creativity and market insights to craft and implement innovative branding strategies.• Develop Digital Marketing Strategies• Develop, Implement & Manage Digital Marketing Campaigns• Ongoing Optimization of Digital Marketing Campaigns• Design, Implement & Maintain Reporting to Monitor the Company's Operations & Performance• Build Marketing Dashboards that Report & Visualize KPIs• Analyse Marketing & Business Metrics• Analysis of Online User Behaviour, Conversion Data, Funnel Analysis & Omni-channel Attribution• Interpret Trends to Identify Business & Data Improvement Opportunities• Support Budgeting Process & Goal Setting across Key Metrics• Deliver Action-Oriented Insights• Give Recommendations for the Company's Website based on Google Analytics Data• Arrange Regular Meetings with 3rd Party Agencies & Advertising Providers