Siddharth Parwatay Email & Phone Number

Mumbai, MH, IN

Ownership of all content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retentionResponsible for collaboration across functions to deliver an effective content marketing strategy and editorial plan to meet business objectives and support sales enablement.With a brand publisher mindset, creation of content that.

• Contributed several content pieces to publications such as Tech2, Firstpost, Canvas8, Yourstory.in and more.
• Executed a two-year content marketing project for Axis Bank, which showcases the benefits of Axis Bank's new-age digital products through an inhouse blog.
• Delivered custom content projects for Tata CLiQ such as their "connected homes" campaign and the more recent "summer electronics" campaign.
• Over 200+ product recommendation articles published on Amazon.in through a content syndication partnership.
• Ghost written SEO / thought leadership style content pieces for industry leaders.

Mumbai Area, India

• Heading the Mumbai editorial team comprising 6 to 8 inhouse writers, designers and a large pool of freelancers.
• Coming up with the 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 for every issue - including cover story ideation, selection of product reviews, and feature stories for every section. Writing the editorial page and key stories.
• Training new writers, implementing 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 and engaging with the reader community through social media, email and forums.
• Preparing the sales brief i.e. identifying potential advertiser connects for various stories or sections.
• Composing the monthly "pre-book" email newsletter, which involved highlighting key stories and explaining the theme or coverstory in the most succinct but curiosity invoking manner.
• Covering international B2B and B2C Tech events such as LiveWorx (Boston), Next@Acer (NYC) and Computex (Taipei) etc, on digit.in and live coverage on Instagram / Facebook Live.

Mumbai Area, India

• Creating the pagination for the magazine
• Planning the storylist
• Getting team members to come up with ideas for stories and ensuring deadlines are met
• Refining story ideas, editing and often rewriting stories to improve language.
• Started writing the editorial page around this time
• Driving a few web-based regular sections such as "App of the week" etc.

Mumbai

• Came up with cover story ideas that had the potential to be noticed on stands. Eg. Automate everything, Tweak your life, Buy Smart, etc
• Ensured timely submissions from staff writers and freelancers.

Mumbai Area, India

* Writing, planning and commissioning stories. * Do the occasional product review and comparison test.* Since Audio is a product category that I particularly enjoy, I did many headphone and speaker tests/reviews during this time.

Mumbai Area, India

• Wrote cover and lead features for each issue. Topics ranged from Open Source and Green Tech, to teardown gadget demystification, web culture, alien life and more.
• Managed activities such as formulation of monthly storylist, assigning stories, and commissioning freelancers. Also coordinated between staff writers, copy desk, and design team to ensure that the magazine was ready.
• Initiated, trained and managed new staff writers, interns and freelancers
• Engaged the online reader community at www.facebook.com/thinkdigit and www.thinkdigit.com/forum
• Wrote gadget reviews for almost every issue and conducted comparison tests occasionally

Mumbai Area, India

• Began writing on a wide array of subjects ranging from opensource, to social media, tech careers, upcoming web and mobile technologies, gaming and more.
• Although I wasn't technically part of the "test center" I couldn't be kept at bay for too long. Being a hardware nut, pretty soon I began testing gadgets and computer components.
• Was entrusted with coming up with wild innovations for the product. In this regard conceptualised, hosted and later edited a video gadget show for the Magazine on a monthly basis. Came up with wacky stuff like the idea.

Working on Top Level Positions in the Financial Services space. Mainly PE, IB, Asset Management, and Strategic/Management Consultancies.

• Did internships during two consecutive semester breaks of three months each. My work included:
• Writing articles and snippets.
• Writing general business news + handling the "Technology Page" for the magazine.
• Sub-editing
• Proofing
• Helping with layout

Bms, Marketing Research, Economics | Specialisation - Finance & International Finance

Activities and Societies: OG Malhar, Executive Editor of Management Magazine, Entrepreneurship Cell Bachelor of Management Studies

Bms, Management

Conceptualised and successfully launched a website with the help of 6 other classmates. The website - www.AdmissionJunction.in aimed at.