Matt Mitchell Email & Phone Number

Libertyville, Il, Us

Riverwoods, Il, Us

- Managed team of 3 in charge of Deposits Portfolio Marketing and Product analytics- Overseeing model development and implementation for CD account retention- Coached intern for silent attrition model development (model in plans to be implemented)- Developing reporting suite for campaign and portfolio analytics- Consultant for marketing campaign test design and strategy

Riverwoods, Il, Us

- Developed customer segmentation for Savings and Checking account holders for better Portfolio management and personalized targeted marketing efforts- Recipient of 2023 Presidents' Award- Managed and oversaw contractor workload and collegiate summer intern project for summer 2022- Oversaw model development and implementation for Acquisition targeting- Migrated data processes to from local servers to cloud data environment, reducing runtime - Converted Excel reports to Tableau dashboards, reducing preparation time significantly- Identified friction points in digital experience using text transcripts and notes from customer calls- Acted as lead analyst in relationship with DMP vendor, ensuring data quality and developing best practices for analysts

Riverwoods, Il, Us

- Primary data analyst for Paid Search Acquisition Marketing- Utilized a grid search to identify keyword expansion opportunities, focusing on keywords where engine parity did not exist- Oversaw efforts to implement and refine API for conversion uploads- Rebuilt internal reporting process to increase frequency of updates and better incorporate data provided by engines- Educated marketing channel managers in use of basic statistical tools for A/B test design and analysis- Established analytical frameworks for search engine optimization settings

Riverwoods, Il, Us

- Analyzed transaction data to identify and define certain spending scenarios- Used spending scenario definitions to demonstrate viability of triggered credit actions- Developed rules and demonstrated potential value of credit management strategy for triggered actions- Trained fellow team members on the mechanics of the lending business and existing databases- Coached an intern working on transaction data project in summer 2017

Riverwoods, Il, Us

- Monitored key risk indicators for card acquisition and enhanced process for creating the KRI report- Spearheaded the use of new technologies for the group, including Tableau, R, and Hadoop- Facilitated operational incident investigation and remediation to ensure "we treat you like you treat you"- Worked with Business Technology partners to implement data quality monitoring for key data elements related to credit management- Employed text mining on customer complaints related to credit actions to identify key themes for senior management

Riverwoods, Il, Us

- Analyzed effectiveness of offers and messaging given to customers when contact takes place- Built reporting tools using SQL and Excel to monitor specific offers/campaigns- Projected impacts of sales influenced by specific offer programs used in CCS due to systematic suppressions- Refined targeting criteria for CCS offers via correlation analysis with objective indicator variable, improving offer rates- Developed database reports to examine overall outbound and inbound interaction frequency and patterns with card members

Chicago, Il, Us

- Part of the Optimization team, focused on determining which offer an individual customer will see at a given contact point (e-mail, web, mobile, POS, etc.)- Brought statistical modeling operation for TI in-house; developed code to build analytic data set using new sampling strategy; built models specific to each BU for use in real-time targeted marketing operations.- Developed reporting in Tableau for tracking offer performance- Worked with database consultants to improve SQL code used in modeling process- Created forecasts for TI attached sales

Sidney, Nebraska, Us

- Analyzed and tuned forecasts generated by forecasting system- Developed and automated reporting for forecast accuracy measurement- Documented processes for training new forecasters- Provided statistical perspective to Demand Forecasting team- Generated seasonal profiles and developed methodology to select and validate the profiles

Sidney, Nebraska, Us

- Identified customers for targeted mailings using regression models- Developed statistical models for use in marketing campaigns and customer analytics- Primary areas of responsibility include retail, credit card/rewards program, and other wholly owned subsidiaries- Employed text mining techniques in analyzing customer comments

Master Of Business Administration - Mba

Master Of Science, Statistics

Bachelor Of Science, Statistics