Providing consultations on Strategic Research projects including, but not limited to, Market Segmentation, Branding, Pricing, Media, Product Innovation, CX Experience & Customer Loyalty. Consulting business owners in the areas of customer relationship management CRM with an ultimate objective focused on enhancing CX and driving revenue growth by Understanding the business dynamics. Constructing measurable and actionable Predictive Analytics algorithms, Proposing strategic and key building blocks for predictive analytics ecosystems to address, correct & personalize 1-1 MarComm.

- Manage relationships with internal stakeholders by: o Evolving reports to insights and recommendations o Leading projects that span- Integrate disparate data sources that capture performance of online and offline media.- Analyze and benchmark performance across channels, media properties, creative executions, etc.- Apply CRM Analytics to assist on Audience Panel engagement and Audience Measurement.- Attribution models.- Media Mix Models.- Optimize Media Audience across traditional and new media- Perform A-B and multivariate test design- Design segmentation studies, concept tests, market simulations, and brand image tracking studies

Project ManagementIn this role, I acted as the expert to support researchers & project management team members for methodology & sampling determination in markets, providing them costs for their new business proposals. When projects starts and get approved, I used to arrange for its setup with H&P partners & manage all its activities from A to Z. Besides, I used to train juniors also mentor them, develop them. To stay on top of things, I must stay up to date with H&P global PM developments and tools hence that was something I kept updating it from time to time.In terms of Data Science and AnalyticsI acted as an expert to support H&P researchers on analytics requests, I also made sure to drive the analytics agenda & encouraging its adoption by their consultancy teams. During the Journey, I used to go and Attend clients meetings, briefs and presentations and give added insights and recommendations, ideas on Data Science problem resolutions.

1 - Manage Supervise and oversight the Statistical and Analytics department2 - Responsible of conducting and initiating statistical modeling, such as Regression analysis, Logistic models, Discriminant Models, etc...applied on several types of research projects 2.1 - Advertising Research 2.2 - CX 2.3 - Usage and attitude research 2.4 - Media Research 2.5 - Transaction Database and customer centric source of data such as: CRM, click stream data, etc...3 - Develop Analytical techniques and Statistical models via validated, scientific and accredited R&D as such: 3.1 - Multiple Regressions 3.2 - Multivariate Analysis, such as Factor analysis, cluster analysis, correspondence analysis, Discrete choice models, discriminant and C&RT analysis etc... 4 - Coordinate with Ipsos group for integration and dissemination of global statistical data products within Ipsos Offices in MENA such as: 4.1 - Brand Equity 4.2 - Market Segmentation 4.3 - Pricing Models, Brand Price Trade offs, VWD, and Monte Carlo Utility simulation in DCM 4.4 - Structural Equation Modeling, Co variance & Component based labs 4.5 - Predictive Modeling, Time Series and Long way targets

- Analyzing heath related claims- Applying statistical tests to assist internal stakeholders with their decision making - Preparing dashboards and automated reports / ETLs using SAS analysis system- Supporting marketing and underwriting teams with necessary statistics from IN, OUT, and Ambulatory claims data warehouse- Assisting the head of Actuarial department with metrics measurements.