Hello!My work bridges design research, design strategy, and service system design. I'm always keen on championing the end-users, decoding their behaviors, unmet needs, aspirations, desires, and leveraging their voices to inspire clients in driving positive change.I build, lead and work with multidisciplinary teams able to catalyze innovation regardless of the type of industry, organization, and context we're in, using a wide range of methodologies and bespoke frameworks to research, learn, design, prototype, rehearse and develop solutions.I’ve conducted several types of field studies in 12+ countries across the world, challenged by the thrilling ambiguity of open-ended projects and constantly striving to craft thorough experiences that are truly relevant for people. This both for Fortune 500 clients seeking breakthrough innovation in highly industrialized environments, and for social-impact / international development organizations supporting marginalized communities in underserved contexts.My experience portfolio includes international clients from diverse sectors, such as financial services, telecommunication, automotive, technology, biochemical, medical, pharma, food, education, public sector, intergovernmental development (for social, educational and financial inclusion).