Victoria Steele Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Formulated annual business plans that achieved shipments exceeding $8M in 2023. Advanced business relationships with 3 major accounts including Canadian Tire. Collaborated with buyers, analysts, and planners to develop.
• Analyzed sell-through data and market intelligence weekly to identify and capitalize on business opportunities while minimizing potential risks.
• Delivered compelling product presentations, business proposals, and advertising plans to customers on a bi-weekly basis.
• Worked seamlessly with a team of 5 order management specialists to guarantee the accurate and timely delivery of products to customers, ensuring a smooth and efficient process.

Toronto, Ontario, Canada

• Developed and executed compelling marketing and media plans for the Wheels, Action & Games portfolio (Over 700 SKUs across 16 Brands). Led strategic line planning & pricing strategies to drive sales and meet financial.
• Collaborated closely with the media agency, crafting efficient and impactful media plans on a bi-annual basis that were monitored weekly to ensure campaigns effectively reached target audiences.
• Led cross-functional teams in conceptualizing and implementing innovative Big Idea Retailer programs that seamlessly aligned with the overall media strategy that optimized visibility and impact.
• Canadian lead for 3 brand acquisitions into Spin Masters Portfolio (Solid Roots, Hex Bugs & 4D)
• Developed and launched a Canadian version of Sensory Rubik's Cube for the visually impaired. Established a strategic partnership with CNIB to ensure inclusive design and collaboration with key stakeholders.

Mississauga, Ontario, Canada

• Strategic leader for Transformers and Power Rangers as well as Licensed brands Marvel and Star Wars. Managed a portfolio of 695 SKUs in 2021 and 730 SKUs for 2022 and delivered to a budget of $39.8M in 2021 and.
• Established and implemented annual pricing strategies for entire portfolio: over 1,000 SKUs for 2023.
• Canadian Domestic Inventory Management for the Action Brands portfolio with a focus on brand profitability. Managed and led corporate forecast meetings and prep quarterly, while continuously working with Operations to.

Mississauga, Ontario, Canada

- Tasked with managing and growing 4+ accounts in accordance with quarterly and annual sales targets. Delivered to a budget of $6.8M in shipments in 2020 & targeting $17M for 2021. - Function as the key point person for all managed accounts to provide ongoing insight into Hasbro brands and key items; provide recommendations for weekly & seasonal order.

Mississauga, Ontario, Canada

- Created, implemented and maintained Hasbro’s Business Plan template for all brands.- Completed weekly analysis of sales performance to ensure Brands were on-track to achieve targets. In addition to summarizing findings through monthly & quarterly business reports.- Collaborated with Sr. Management on the creation and implementation of Brand Plans for 5-7.

Mississauga, Ontario

- Monitoring of competitive marketing trends through NPD analysis in conjunction with visits to retail, concluding with a quarterly in-depth report to brand leads- Prepared standard marketing packages such as; Sell Sheets, quarterly marketing reports (Glidepaths), promotional calendars (Hot Toy Report input), promotional presentations and reviews, yearly.

Guelph, Ontario, Canada

- Main contact and head organizer for the 2013 Ontario Student Co-ops Association Conference. - Generate content for blogs, social media and websites run by the co-op in excess of 3 times a week- Developed and implemented 2013, 100th Anniversary marketing strategy with Senior Marketing Staff and suggested changes when needed- Initiated, co-ordinated and.

Toronto, Ontario, Canada

- Represent brands at a wide variety of events through consumer engagement, public speaking, and networking while ensuring a great customer experience - Responsible for setting-up and tearing down events including: receiving and managing inventory, and building creative product displays- Ensuring team is performing to standard and motivating when needed.

Guelph, Ontario

Toronto, Canada Area

- Covered for sales representatives and improved sales volume, market share, product distribution, space allocation, and customer service within accounts, resulting in over 6000 cases per week in sales- Innovated and enforced strategies for increasing market share and acted as primary interface with the customer making in excess of 18 sales calls per day.

University Of Guelph

- Promoted Mosaic, mosaicjobs.com and campus initiatives for clients to increase company and specific brand’s awareness on campus, 47 personal referrals during a one-month period where only 10 were required- Lead Guelph recruiter for Mosaic, focused on direct recruiting plus making referrals for current positions, this included 37 direct referrals in the.

Mississauga, Ontario, Canada

- Trained, and managed community and on-trade teams, which included more than 4 weekly in field visits to locations ranging from Sarnia, to Sault Ste. Marie- Coached and provided feedback to over 25 brand ambassadors, while building trust and respect amongst both teams- Managed logistics and implemented Michelob Ultra golf program, which exceeded Ontario.

Toronto, Ontario

Toronto, Canada Area