Victoria Steele Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Formulated annual business plans that achieved shipments exceeding $8M in 2023. Advanced business relationships with 3 major accounts including Canadian Tire. Collaborated with buyers, analysts, and planners to develop accurate forecasts, updating monthly to adapt to changing market dynamics.• Analyzed sell-through data and market intelligence weekly to identify and capitalize on business opportunities while minimizing potential risks.• Delivered compelling product presentations, business proposals, and advertising plans to customers on a bi-weekly basis.• Worked seamlessly with a team of 5 order management specialists to guarantee the accurate and timely delivery of products to customers, ensuring a smooth and efficient process.

Toronto, Ontario, Canada

Developed and executed compelling marketing and media plans for the Wheels, Action & Games portfolio (Over 700 SKUs across 16 Brands). Led strategic line planning & pricing strategies to drive sales and meet financial goals including regular analysis of POS performance, competitive landscape (NPD lead for Team Canada), and market trends, identifying strategic opportunities, and addressing gaps.• Collaborated closely with the media agency, crafting efficient and impactful media plans on a bi-annual basis that were monitored weekly to ensure campaigns effectively reached target audiences.• Led cross-functional teams in conceptualizing and implementing innovative Big Idea Retailer programs that seamlessly aligned with the overall media strategy that optimized visibility and impact.• Canadian lead for 3 brand acquisitions into Spin Masters Portfolio (Solid Roots, Hex Bugs & 4D)• Developed and launched a Canadian version of Sensory Rubik's Cube for the visually impaired. Established a strategic partnership with CNIB to ensure inclusive design and collaboration with key stakeholders.

Mississauga, Ontario, Canada

Strategic leader for Transformers and Power Rangers as well as Licensed brands Marvel and Star Wars. Managed a portfolio of 695 SKUs in 2021 and 730 SKUs for 2022 and delivered to a budget of $39.8M in 2021 and targeting $32.3M for 2022.• Established and implemented annual pricing strategies for entire portfolio: over 1,000 SKUs for 2023.• Canadian Domestic Inventory Management for the Action Brands portfolio with a focus on brand profitability. Managed and led corporate forecast meetings and prep quarterly, while continuously working with Operations to ensure forecasts were accurate to account demands.

Mississauga, Ontario, Canada

- Tasked with managing and growing 4+ accounts in accordance with quarterly and annual sales targets. Delivered to a budget of $6.8M in shipments in 2020 & targeting $17M for 2021. - Function as the key point person for all managed accounts to provide ongoing insight into Hasbro brands and key items; provide recommendations for weekly & seasonal order placement based on current & anticipated selling trends; and partner together on deal budgeting & planning.- Forecasting current and future account inventory needs (managing 1,000+ active SKUs); and analyzing and reporting on account performance- Partnering with the Marketing and CSM teams to execute & deliver key brand/account objectives, through omni-channel activations including; ads, events, & digital campaigns. - Identifying opportunities for line expansion by providing accounts with unique and profitable product offerings aligned with their overall business. Through this our team grew Mastermind Toys +27% in 2020.- Assist in setup and alignment of joint business plans for top 3 accounts. Provide guidance to management on shipment and POS budgets and ensure current metrics are tracking to budget.- Prepare and deliver account-specific presentations to key contacts on a weekly to monthly basis.- Delegating routine tasks such as item set-ups to the Analyst when needed to improve organizational effectiveness

Mississauga, Ontario, Canada

- Created, implemented and maintained Hasbro’s Business Plan template for all brands.- Completed weekly analysis of sales performance to ensure Brands were on-track to achieve targets. In addition to summarizing findings through monthly & quarterly business reports.- Collaborated with Sr. Management on the creation and implementation of Brand Plans for 5-7 brands annually.- Established & implemented the annual pricing strategy for 7 brands (350+ items).- Managed and lead corporate forecast meetings and prep on a quarterly basis, while continuously working with Operations to ensure forecasts are accurate to account demands.- Consulted with the Media Team and external organizations to support development and execution of media plans & taking the brand lead on all media & promotional campaigns- Presented line previews or specific items to account buyers seasonally & as needed- Reviewed & approved marketing documents delegated to coordinators including quarterly merchandising reports, Bi-annual Sell Sheets & pallet financials- Liaised with Global & US teams on a bi-weekly basis & as needed to ensure Canada has the most up to date information on the brand and specific items

Mississauga, Ontario

- Monitoring of competitive marketing trends through NPD analysis in conjunction with visits to retail, concluding with a quarterly in-depth report to brand leads- Prepared standard marketing packages such as; Sell Sheets, quarterly marketing reports (Glidepaths), promotional calendars (Hot Toy Report input), promotional presentations and reviews, yearly brand plan maintenance, and materials for the sales team as needed- Item and pallet set-up for all Franchise & Challenger brands which included; direction to Translation and Adaptation Services on packaging requirements, pallet costing, and item & pallet HDM creations &/or extensions- Lead contact for multiple national marketing campaigns including the F16 LPS Neighbourhood Promotion, F17 digital portion of PD Touch Launch, & Spring 2018 PD MIR Program- Supported in the development and execution of business and media plans for more than 15 brands- Consulted with Digital Marketing Manager on a quarterly basis to ensure relevant and accurate information was represented on the Hasbro web pages, pertaining to brands as well as sourcing assets and supporting digital campaigns, and e-commerce initiatives as needed

Guelph, Ontario, Canada

- Main contact and head organizer for the 2013 Ontario Student Co-ops Association Conference. - Generate content for blogs, social media and websites run by the co-op in excess of 3 times a week- Developed and implemented 2013, 100th Anniversary marketing strategy with Senior Marketing Staff and suggested changes when needed- Initiated, co-ordinated and lead over 5 promotional marketing events directed at a target demographic and current members- Conduct market research to designed and craft effective marketing, e-marketing, and promotional materials directed at target audience

Toronto, Ontario, Canada

- Represent brands at a wide variety of events through consumer engagement, public speaking, and networking while ensuring a great customer experience - Responsible for setting-up and tearing down events including: receiving and managing inventory, and building creative product displays- Ensuring team is performing to standard and motivating when needed- Successful talent management during high profile events ensuring talent is informed and satisfied at all times- Marshalling the team and managing when people cancel their shifts at the last moment

Guelph, Ontario

Toronto, Canada Area

- Covered for sales representatives and improved sales volume, market share, product distribution, space allocation, and customer service within accounts, resulting in over 6000 cases per week in sales- Innovated and enforced strategies for increasing market share and acted as primary interface with the customer making in excess of 18 sales calls per day- Merchandised product including freshness rotation, display set up, teardown and maintenance, cooler stocking and rotation, as well as storage room organization- Identified and maximized revenue from existing customers by providing high levels of customer service, selling new product innovations, and increasing space allocation within accounts- Maintained high levels of product and customer knowledge and participating in training programmes as appropriate

University Of Guelph

- Promoted Mosaic, mosaicjobs.com and campus initiatives for clients to increase company and specific brand’s awareness on campus, 47 personal referrals during a one-month period where only 10 were required- Lead Guelph recruiter for Mosaic, focused on direct recruiting plus making referrals for current positions, this included 37 direct referrals in the first four months with 7 positions filled - Coordinated all campus recruitment activities including on campus interviews, unique flyers, and ensured events met target attendance on all occasions- Executed 9 presentations during first four months to classrooms, campus associations and clubs- Utilized Social Networking tactics and create new techniques to promote Mosaic to students including 4 or more Facebook/Twitter/Instagram posts per week

Mississauga, Ontario, Canada

- Trained, and managed community and on-trade teams, which included more than 4 weekly in field visits to locations ranging from Sarnia, to Sault Ste. Marie- Coached and provided feedback to over 25 brand ambassadors, while building trust and respect amongst both teams- Managed logistics and implemented Michelob Ultra golf program, which exceeded Ontario targets by 16%- Successfully managed multiple priorities; followed tasks outlined on the program’s critical path, kept high volume of tasks on track while managing a team of brand ambassadors for 2 programs- Completed and presented weekly client reports and analysis with all program insights, competitor insights, client worthy photos and brand ambassador insights to Labatt’s team- Managed a given budget for all trainings and team activities, $27,500 sampling budget for the program which included payroll and expenses for over 25 reps

Toronto, Ontario

Toronto, Canada Area