Bonnie Steele Email & Phone Number

Glendale, CA

• Develop and implement profitable global publishing programs that complement the core play patterns for IP. Oversee the creation of flexible editorial and art assets adaptable for print, digital, and audio formats for.
• Manage vertical list for preschool and tween franchises, from acquisitions to final file delivery.
• Develop a range of publishing formats that cross price points and distribution channels.
• Present titles at Acquisitions meetings, sales conferences, and licensed publisher meetings.
• Establish a network of accomplished writers. Programs include:
• Led Descendant 3 publishing program, creating books to extend the storytelling of the third installment of the successful Disney Channel film series. Doubled print order from Descendants 2 publishing program..

Los Angeles

• Write, edit, and manage contracted projects for print and digital mediums. Highlights include:
• TrueVail digital marketing: Wrote monthly personalized automated travel newsletters and social campaigns for travel advisors to inspire and educate their clients about travel, trends, and advisor services.
• Live Nation's Special Events website: Developed content detailing Live Nations's venues and services for corporate events, private concerts, weddings, receptions, and meetings.
• Wendy's Kids' Meal toys and activities: Collaborator and writer.
• YP.com: Established voice and wrote branded content for YP.com's membership program, website, email marketing campaigns, apps, and social.
• Thermomix: Created branded content and marketing materials to launch this popular European kitchen appliance in the U.S. market, including a 200-page cookbook.

El Segundo, CA

• Developed digital content for Girls Inc. brands, including Monster High, Ever After High, Polly Pocket, and Barbie.
• Drove digital storytelling by creating multimedia materials, featuring branded voice and tone, including website content, social, magazines, scripted voice-overs, and digital games and apps.
• Met business objectives and improved engagement by collaborating with marketing, legal, and entertainment partners, implementing digital strategies.
• Increased sales by creating CRM strategies, including branded emails, mom blog initiatives, product pages, and log-in/registration UI.
• Ensured consistent narrative was executed across all platforms by teaming with representatives from multiple departments to manage the storyline for Monster High and Ever After High.

Van Nuys, CA

Managed the editorial department for glossy consumer city magazine covering lifestyle, entertainment, food and wine, business, fashion, and luxury travel. Also oversaw editorial of biannual bridal publication.

Ba, Communications (News-Editorial Emphasis)

Education record