As marketing director, I oversee and execute the marketing strategy for PG Calc and its four lines of business with overall responsibility for building and maintaining its brand and reputation.

Provided vision, leadership, strategic direction, and expertise to the Advancement Marketing team and the University Marketing Leadership Team to advance the brand and reputation of the University.• Determined messaging and collateral for Simmons Magazine, annual giving appeals, fundraising events, donor stewardship and reporting, leadership speeches and talking points, and external positioning.• Served on Marketing Leadership Team, a cross-functional team charged with developing new branding and institutional name rollout, positioning for student recruitment and alumni relations, external relations, and crisis communications.• Oversaw strategy and marketing to launch online alumni and student engagement and peer mentoring platform that grew to over 2,000 users in four months.• Served as Advancement and Communications liaison to the dean of The Gwen Ifill College of Media, Arts, and Humanities and developed college launch strategy and events.• Developed marketing and communications plans for Reunion, Giving Day and related events; Match Madness annual giving appeal; and the One Simmons campus redesign initiative and campaign.

GDA Integrated Services is a marketing consulting, research, and services firm that has helped over 400 colleges, universities, and private schools compete successfully for students, funding, and visibility. GDA assists institutions in the areas of branding and visibility, strategic planning, program development, market research, alumni relations and fundraising, enrollment management, communications strategy and implementation, and digital and print media production.• Led a team of over twenty marketing, communications, enrollment, and research consultants after being consecutively promoted to roles of increased responsibility over eighteen years to help non-profit organizations structure their offerings and tell their stories compellingly.• Served as the primary liaison between executives, trustees, presidents, vice presidents & staff and GDA’s team of consultants with ultimate responsibility for client satisfaction and the successful execution of all projects.• Identified the greatest marketing, branding, communications, student recruitment, and advancement challenges in the marketplace and developed measurable, data-driven solutions for those challenges on behalf of GDA’s clients.• Created marketing to resonate with target audiences and utilized the most effective mediums to achieve marketing goals by leveraging market research, data, and testing.• Oversaw development of customized communications plans for target markets within each client’s overarching marketing strategy.• Assessed CRM systems, their use, and effectiveness for client organizations.• Implemented strategic marketing plans, website strategies, target market communication flows, social media strategies, and student search plans.• Managed the development of all communications collateral, including digital marketing, social media strategy, print publications, mass email campaigns, websites, video/multimedia, direct mail, and graphic identity.

One-year position charged with creating the strategic marketing plan for student recruitment using surveys and market research; implemented the plan with publications, websites, broadcast e-mail, online chats, and events; participated in admissions selection committee for the higher education master’s program

Early career corporate public relations roles with Sterling Hager, Inc., a tech industry public relations agency in Watertown, Massachusetts, and with Neiman Marcus in Boston, Massachusetts.