Fra 2012, da AVIKO udskilte Danmark som selvstændigt business unit i den europæiske organisation, blev jeg med over 25 års erfaring i fødevarebranchen alligevel overrasket over at skulle penetrere et så mættet segment i kartoffel forædlings kategorien. Med andre etablerede kvalitets producenter som har over 20 års tilstedeværelse på det danske marked så kræver det en plan og strategi samt vedholdende fokus på en defineret produktportefølje dertil et stort stykke arbejde for at skabe slutbruger… Show more Fra 2012, da AVIKO udskilte Danmark som selvstændigt business unit i den europæiske organisation, blev jeg med over 25 års erfaring i fødevarebranchen alligevel overrasket over at skulle penetrere et så mættet segment i kartoffel forædlings kategorien. Med andre etablerede kvalitets producenter som har over 20 års tilstedeværelse på det danske marked så kræver det en plan og strategi samt vedholdende fokus på en defineret produktportefølje dertil et stort stykke arbejde for at skabe slutbruger efterspørgsel. Med gode fans af AVIKO har enkelte produkter udviklet sig til markedsledere i nogle slutbruger segmenter. AVIKO har i dag positioneret sig på det danske HORECA marked i added value kategorien indenfor frosne kartofler og appetizzers.http://www.aviko.dk/Vi ved alt, hvad der er at vide om kartofler.Over en periode på 50 år er Aviko vokset til en af verdens fire største virksomheder inden for forarbejdning af kartofler. Vi tør derfor påstå, at vi ved alt, hvad der er at vide om kartofler.Ansporet af vores passion for kartofler arbejder vi hver dag hårdt på at opdage og udvikle banebrydende innovationer. Innovationer, der sikrer, at 10 millioner mennesker spiser vores kartoffelprodukter hver dag.Aviko opererer i mere end 110 lande. Aviko bakkes op af det hollandske moderselskab Royal Cosuns finansielle styrke med en årlig omsætning på € 2 mia. Dette giver os mulighed for at investere i vores fortsatte vækst.Hos Aviko tror vi på, at bæredygtig succes kan opnås, hvis produktet giver merværdi for hvert led i kæden. Det gør vi ved blandt andet at fokusere på miljøfaktorer, trends og slutbrugerens ønsker. Det endelige resultat: innovative produkter med fordele for os alle.Med kartoffelprodukterne fra Aviko kan du variere dine måltider i det uendelige og sætte fristende retter på middagsbordet. Show less

I was hired at Grønvang with primary task to build up business with import of Brinkers / Culi Dor frozen cakes/desserts from Holland with distribution in the Scandinavian market. I also have responsibility for sales of Grønvang oil and margarine products in Denmark, mainly Foodservice. I´m responsible for annual agreements to chains and wholesalers, promotions, end user visits, trade shows and develop marketing / brochures.

Grønvang was a part of Brinkers production plants portefolje

My work consisted in canvassing of project solutions to major industrial cleaning tasks and damage control (cleaning of wind turbines and height cleaning, mold fungus control, sending commander to fire, etc.) My customers were located in production plants, fire inspectors, public purchases and insurance.

I was responsible for sales of Arla vending machine concept, which is branded in one of Arlas strongest brands (Matilde Cafe Hot Drinks) and I worked for 4 years to build-up the market about this. Hereafter the concept was sold to BKI coffee. My workplace was all over Denmark and contacts included food service, convience, and retail in Denmark. I was responsible for the development, but also investment in machinery, outsourcing services, campaigns and the development of trade marketing at… Show more I was responsible for sales of Arla vending machine concept, which is branded in one of Arlas strongest brands (Matilde Cafe Hot Drinks) and I worked for 4 years to build-up the market about this. Hereafter the concept was sold to BKI coffee. My workplace was all over Denmark and contacts included food service, convience, and retail in Denmark. I was responsible for the development, but also investment in machinery, outsourcing services, campaigns and the development of trade marketing at concepts Show less

My main task was to build and maintain long term customer relationships based on service and consultancy, and create the greatest possible upselling at the individual customer. I have gained detailed knowledge of a broad portfolio of catering products and companies.

I am originally educated as a real estate agent and I have also in a 3-year period until 2003 been employed as a freelance real estate agent. I have extensive knowledge of both mortgage financing houses and general economics. Furthermore, experience in contract review and legal binding agreements