GOMEDIA is a paid media consultancy and freelance service dedicated to helping brands excel in digital advertising. Specializing in Paid Media, holistic measurement, and advanced analytics, GOMEDIA provides tailored strategies that drive measurable results. From optimizing media spend to delivering strategic insights, GOMEDIA blends creative vision with data-driven decision-making to craft impactful campaigns.Focused on bridging the gap between branding and performance marketing… Show more GOMEDIA is a paid media consultancy and freelance service dedicated to helping brands excel in digital advertising. Specializing in Paid Media, holistic measurement, and advanced analytics, GOMEDIA provides tailored strategies that drive measurable results. From optimizing media spend to delivering strategic insights, GOMEDIA blends creative vision with data-driven decision-making to craft impactful campaigns.Focused on bridging the gap between branding and performance marketing, GOMEDIA leverages expertise in Marketing Mix Modeling (MMM) and holistic measurement to ensure every campaign is optimized for success. The aim is to help brands achieve their objectives by integrating strategic messaging with performance-focused tactics.Services offered:- Paid Media Strategy: Crafting campaigns that align brand messaging with data-driven tactics to maximize engagement and ROI.- Holistic Measurement & Analytics: Using MMM, attribution, and experimentation to refine strategies and drive better outcomes.- AI-Driven Solutions: Integrating AI to enhance strategies, streamline processes, and innovate digital advertising.- Consultancy & Freelance Expertise: Flexible services tailored to brand and agency needs, from strategy to execution.- Stakeholder & Project Management: Ensuring seamless delivery through effective management, goal alignment, and clear communication.GOMEDIA’s expertise in stakeholder and project management ensures every campaign runs smoothly. By managing diverse stakeholders and fostering collaboration, GOMEDIA delivers initiatives on time, on budget, and to the highest standard.GOMEDIA stays ahead by exploring the latest in AI, digital marketing, and measurement techniques. By integrating cutting-edge insights, GOMEDIA gives brands a strategic edge. Whether for consultancy or execution, GOMEDIA’s comprehensive approach drives growth, elevates brand visibility, and delivers results that matter. Show less

We are a diverse, global team representing over 55 nationalities, all bound by our passion for helping brands create personal connections with consumers.As the world leaders in Marketing Automation, Personalization, Loyalty, and CRM at scale, we partner with renowned brands across various industries. With our presence in 14 locations worldwide, we craft innovative solutions that resonate with global audiences.Our mission is simple: humanize the connection between brands and… Show more We are a diverse, global team representing over 55 nationalities, all bound by our passion for helping brands create personal connections with consumers.As the world leaders in Marketing Automation, Personalization, Loyalty, and CRM at scale, we partner with renowned brands across various industries. With our presence in 14 locations worldwide, we craft innovative solutions that resonate with global audiences.Our mission is simple: humanize the connection between brands and consumers through data-driven, personalized content across all channels. Leveraging our expertise in marketing automation, personalization, loyalty, and CRM, we empower clients to deliver scalable, efficient, and impactful experiences that drive measurable business success.We are headquartered in Copenhagen and have 14 fully integrated offices in North and Central America, Europe, and Asia. We work as "one team, multiple locations."Main responsibilities:In my role as Media Solutions Director at VML MAP, I am embracing the chance to collaborate intimately with agencies, clients, and platform vendors, focusing on the activation and strategic application of first-party data within paid media landscapes. This role represents an exciting dive into data-driven strategies, allowing me to make significant contributions to navigating and shaping the future of the cookieless digital ecosystem. Show less

Jellyfish delivers digital marketing solutions across the world for a host of impressivebrands from their offices in the EMEA, APAC and the US. The agency’saward-winning combination of technology and talent help it to deliver paid media,UX, SEO, social media, analytics, optimization, creative and development solutions.Main Responsibilities:As the Director of Paid Search at Jellyfish, I help lead strategic efforts that shape the landscape of digital marketing. My… Show more Jellyfish delivers digital marketing solutions across the world for a host of impressivebrands from their offices in the EMEA, APAC and the US. The agency’saward-winning combination of technology and talent help it to deliver paid media,UX, SEO, social media, analytics, optimization, creative and development solutions.Main Responsibilities:As the Director of Paid Search at Jellyfish, I help lead strategic efforts that shape the landscape of digital marketing. My primary focus revolves around crafting and executing visionary strategies within the realms of both paid and organic search. With a comprehensive understanding of industry dynamics, I orchestrate campaigns that drive brands towards success.At the heart of my approach lies a commitment to holistic measurement. Through a fusion of Marketing Mix Modeling (MMM), meticulously designed experiments, and intricate attribution modeling, I extract actionable insights that steer decision-making. This data-driven foundation enables me to fine-tune strategies with precision, ensuring optimal returns on investments and cultivating a sustainable competitive edge.I bridge strategy, data, and personalization to create a comprehensive approach that resonates with today’s consumers. Show less

PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,400 concept stores.Main responsibilities:I led a small team of Search Specialists, focusing on the strategic development and deployment of both paid and organic search strategies. A significant aspect of my role was… Show more PANDORA designs, manufactures and markets hand-finished and contemporary jewellery made from high-quality materials at affordable prices. PANDORA jewellery is sold in more than 100 countries on six continents through around 7,700 points of sale, including more than 2,400 concept stores.Main responsibilities:I led a small team of Search Specialists, focusing on the strategic development and deployment of both paid and organic search strategies. A significant aspect of my role was serving as the primary point of contact for the global search agency, ensuring cohesive and effective communication across all search marketing efforts. My responsibilities extended to optimizing search strategies across various markets and managing the implementation of SA360 to streamline search operations.A crucial part of my job was stakeholder management, emphasizing the importance of aligning initiatives with markets, agencies, partners, and internal stakeholders worldwide. This alignment was key to scaling our search marketing efforts effectively. Additionally, I was responsible for creating detailed overviews of activities and efficiencies, as well as developing guidelines for markets and agencies to follow, ensuring consistency and quality in our search marketing practices.My role also involved optimizing the total search strategy, collaborating closely with teams across PR and social media to maximize our online presence. By managing the use of search data across different channels, I led data-driven strategies for creative development and content creation, enhancing our marketing impact. Overseeing all operations across search engines, I ensured our search marketing strategies were comprehensive, up-to-date, and effectively implemented across the board. Show less

Main responsibilities:• Paid search strategy development & deployment. • Paid search optimization across markets. • Manage SA360 implementation. • Create overview of activities and efficiencies.• Create guideline for markets and agencies.• Optimise total search (with SEO manager, PR, Social).• Manage the use of search data across channels, for creative development and content (data –driven). • Manage all search engines. • Main point of contact for global… Show more Main responsibilities:• Paid search strategy development & deployment. • Paid search optimization across markets. • Manage SA360 implementation. • Create overview of activities and efficiencies.• Create guideline for markets and agencies.• Optimise total search (with SEO manager, PR, Social).• Manage the use of search data across channels, for creative development and content (data –driven). • Manage all search engines. • Main point of contact for global search agency.Results:• Created Global Search Strategy and Playbook in collaboration with iProspect• Onboarding of markets to GMP (SA360) in collaboration with Mightyhive• Governance of agency performance Show less

Since 1992, EGN has provided tailored peer groups for business leaders and specialists.Through business relationships and experience sharing in confidential settings, we strive to create personal, professional and business value for our network peers.What started as one man’s vision in 1992, is today a global network of 14,000 members, representing more than 8,000 companies and 70 professions. A trusted, worldwide network of peers with a shared ambition of making each other… Show more Since 1992, EGN has provided tailored peer groups for business leaders and specialists.Through business relationships and experience sharing in confidential settings, we strive to create personal, professional and business value for our network peers.What started as one man’s vision in 1992, is today a global network of 14,000 members, representing more than 8,000 companies and 70 professions. A trusted, worldwide network of peers with a shared ambition of making each other better - every day.Main responsibilities:• Omni-Channel strategies• Marketing Automation• Managing and developing digital platforms• Lead generation• Data Management• Display• Implementing SEO/SEM across EGN Group• Content MarketingResults:• Further developed an ongoing Digital Strategy on a Global level• Implemented SEO/SEM strategies across different countries • Implemented a successful lead generation tool for the Sales Department on a Global level• Tested and developed marketing flows via Marketing Automation tool (Clickdimension)• Part of a global communication strategy for the launch of a new Members Universe Show less

JUC specialises in professional seminars and network for lawyers, paralegals, registered public accountants and managers. Main responsibilities:• Managing 20+ employees • Part of the management team• Lead generation• Research• CRMResults:• Implemented an online CRM system throughout different departments and countries.• Created a commercially minded Research Department.• Expanding and develop the Research department to other markets.… Show more JUC specialises in professional seminars and network for lawyers, paralegals, registered public accountants and managers. Main responsibilities:• Managing 20+ employees • Part of the management team• Lead generation• Research• CRMResults:• Implemented an online CRM system throughout different departments and countries.• Created a commercially minded Research Department.• Expanding and develop the Research department to other markets. Including Sweden, Norway and Germany.• Develop and implement new search method, workflows and KPI within the Department • Develop and implement strategies within my Department and in JUC in general• Use and share insightful data with sales and development. Show less

Main responsibilities:• Managing 10+ employees • Executive Search• Research• Lead generation• CRM• ITResults:• Implemented an online CRM system throughout different departments and countries.• Created a commercially minded Research Department.• Expanding and develop the Research department to other markets. Including Sweden, Norway and Germany.• Develop and implement new search method, workflow and KPI within the Department • Use and… Show more Main responsibilities:• Managing 10+ employees • Executive Search• Research• Lead generation• CRM• ITResults:• Implemented an online CRM system throughout different departments and countries.• Created a commercially minded Research Department.• Expanding and develop the Research department to other markets. Including Sweden, Norway and Germany.• Develop and implement new search method, workflow and KPI within the Department • Use and share insightful data with sales and development. Show less

Main responsibilities:• Consultative selling• Business Development• SEO/SEM• CRM• Display• Social• Google Analytics• Online MarketingResults: