Vyne Dental provides easy-to-use software that simplifies the process of insurance claims and attachment management, facilitates secure communications, speeds up payments, and helps dental practices thrive.

Weave is a powerful communication platform that seamlessly integrates healthcare and SMB business management systems with Weave's omni-channel VOIP and messaging platform to extend, enhance and maximize customer relationships through real-time communication and automated client engagement solutions.

Responsible for delivering consistent software, hardware, and service sales growth results in the highly competitive North American dental healthcare technology market. Supervise telesales and field based teams and directly manage national sales management team. Develop and implement an evolving customer success initiative to reduce churn by improving client results.

Lead the product organization, responsible for product portfolio strategy and management, product lifecycle management, as well as new product development and strategic partnerships. Provide vision, strategy, direction and tactical execution to the organization. Collaborate cross-functionally with sales, marketing, development and customer service to be accountable for revenue, product adoption, service utilization and customer satisfaction for the North American electronic services portfolio.

Responsible for setting and meeting all long-term strategic goals governing the evolution of products and electronic services by identifying, defining and delivering the overall portfolio growth strategy and roadmap to drive customer adoption and market success through engagement with Engineering, Product Marketing, Sales, Customer Service and Clients to drive the products to market. Lead product management team to champion the broad array of practice management software systems and electronic services within the Henry Schein dental software portfolio.

Responsible for defining, championing and executing product strategy and roadmap, including ownership of articulating and substantiating decisions regarding new product development, prioritization of product development activities of the existing product lines, and investment priorities to make, build/partner/buy decisions about complementary technologies. Through cross-functional collaboration, lead traditional in/out-bound product management functions that include collecting customer requirements, defining product portfolio roadmaps and managing the day-to-day activities of the product management team to deliver innovative, competitive product solutions for the dental healthcare market.

Managed activities necessary to ensure achievement of strategic revenue and profit objectives for the SaaS product portfolio. Pro-actively involved with products through all stages of a products’ life cycle, including conception, definition, development, release and post-release activities. Working closely with key customers, product analysts and development, marketing, sales, and customer service, developed and managed new product releases and upgrades. Manage product road maps, opportunity concept documents, business and use cases for new services, features and functions to support customer demands, growth strategies and profitability targets.

The Tour of Utah is an annual, multi-day professional cycling stage race. As a founder of the event and as Marketing Director, I was responsible for the marketing and promotion strategies for the Thanksgiving Point Classic which subsequently rebranded as the (LHM) Tour of Utah stage race. I led the volunteer marketing team in successfully developing and implementing marketing strategies and tactics to attract state and local government support (sponsorship), private and corporate event sponsors, participants from top tier cycling teams and public participation (spectators) achieving NRC and subsequently UCI event status.

Consulted dental practice management teams in implementing technology for business automation by demonstrating and selling high-technology practice management, intra-oral and digital radiographic imaging, and hardware systems. Managed complete sales process for proprietary high-technology products for Mid-West sales territory.

Managed product analysis and functional design for video encoding applications, web-based video broadcasting applications, and video-on-demand streaming and progressive download services. Drafted product requirement documents and functional specifications. Managed competitive product analysis, market profiling, customer profiling, product pricing analysis, and market research as a function of introducing Sorenson Squeeze into the video compression application market.

...

Member of the product management team as a liaison between the development team and the customers (users) in researching and producing technical software design and functional implementation specifications to be used by programmers and testers to develop quality software products for dental healthcare providers. Responsible for taking complete ownership of projects for the assigned product team(s) and following through on projects as they develop until their release. Projects include upgrading existing software, integrating additional software, and developing new software.