# Emerging Media & innovationsStay up to date with the ever-evolving media and technology landscape. Scout trends, match them with current business needs and highlight business opportunities to internal stakeholders & management by developing prototypes and MVPs.# Digitally Enhanced Content ExperiencesStrengthen owned platforms by developing and realizing digital products that generate value to our audiences, increase user engagement and become competitive differentiators.# Data Driven StorytellingPilot new forms of innovative storytelling within live event productions. Lead the process from ideation, over feasibility tests and development of tailor-made technologies until implementation into operational workflows.# Internal Knowledge Exchange & Consultancy# Strategy DevelopmentConstantly review the marketing objectives with the department’s core competences and new media & technology trends to highlight strategic opportunities as well as quick wins for the company.

Project Portfolio ManagementProject Controlling

Content and portfolio management for all international Red Bull sports & culture events, e.g.:- Red Bull Stratos- Wings for Life World Run- Red Bull BC One World Final- Red Bull Air Race- Red Bull Crashed Ice- Red Bull Cliff Diving- Red Bull X-Fighters- Red Bull Music Academy- Red Bull Street Style World Final