Stefan Botfield Email & Phone Number

United Kingdom

12 Market Place, Woburn, Bedfordshire, Mk17 9Pz

London, United Kingdom

Amathus Drinks is an importer, wholesaler and retailer within the Drinks industry, providing a complete drinks solution. My most recent and longest role with Amathus is heading up the purchasing team, reporting directly to the company’s Managing Director and owner. My primary responsibility is to develop and manage both the purchasing department and the product range it buys, responsible for a £7mill. stockholding of over 4000 SKU’s across 5 warehouses and 4 retail stores. I oversee all key supplier negotiations and develop lasting commercial supplier relationships across beers, wines, spirits and soft drinks categories, driving cost savings and developing commercial income whilst continuing to develop a high quality, innovative and relevant portfolio. Working closely with the MD, my role is very diverse so frequently also involves wider business developments.

London, United Kingdom

Promoted to a Sales Manager position, managing a new sales team within the Home Counties and Midlands. Further development of these new sales areas for the company, whilst also taking on the development of the Mayfair sales area for the company. During this period I trained, managed & developed our new sales team, helped them grow their sales areas, and also turned around Mayfair; a previously failing area into double-digit percentage growth.

Home Counties

Development of profitable and credit-worthy business within my sales areas (SE1 and the home counties) by driving sales of the core Amathus agency brands (supported by other products from the Amathus portfolio), increasing turnover & profitability. Achieved an increase in turnover of over 100% on previous year in my sales areas.

Shoreditch, London

Overview:The City Beverage Company was a niche supplier of fine wines based in Old Street London renowned for their inventory of over 3000 lines. I worked as General Manager of the Company for 3.5 years, reporting directly to the Company’s owning directors. I regularly led wine tastings and travelled on many buying trips. In doing so I established relationships with many suppliers both in the UK wine trade and abroad and strengthened my knowledge of industry logistics and supply chain. I also managed sales (both private and wholesale), developed new business, led a team and had daily input into wine buying policy and stock volumes.Responsibilities Included:Very varied role working alongside the company’s owner directors. Included stock procurement, category development, and building relationships with an increasing supply base whilst driving efficiency and maximising profitability. Instrumental in the instigation of a wholesale price list and of an electronic invoicing system; resulting in increased sales within both wholesale and private client sectors. Financial responsibilities including all areas of staffing, budgeting & payroll, company banking, stocktaking and supplier payments.

Borough Market, London

Overview:I held the General Manager position at Wine Wharf for 16 months during which I doubled the revenue taken through functions & events, developed a new wine list, exceeded all targets and increased net profit. Whilst running Wine Wharf, it was nominated for Best Wine Bar in London at TimeOut’s Eating & Drinking Awards.In August 2007 I was promoted to General Manager of both Brew Wharf & Wine Wharf, continuing my work with award winning restaurateurs Trevor Gulliver and Claudio Pulze. With successful marketing strategies, careful cost analysis and supplier interaction, and rationalising staff scheduling, I developed Brew Wharf from breaking even to a business in a healthy and profitable state, increasing the net profit of the restaurant by over 350%.Responsibilities Included:All areas of staffing, financial autonomy within company budgets, increasing profit margins, exceeding targets and decreasing overheads. Also responsible for all purchasing, company banking, stock control and stocktaking. Business development included menu changes, instigation of wholesaling brewery production, creation of corporate packages, Annual Beer Festival, monthly newsletters and the group’s marketing material. Also venue developments such as installation of an outside bar and tripling of outside seating capacity, installation of a supplier sponsored champagne lodge and creation of a centralised reservations department for the group. Management of events and reservations, being a key holder & being ‘on call’, and maintaining and updating website.