Stefan Chen Email & Phone Number

Singapore

I’m excited to take on the role of Assistant Manager at Eu Yan Sang Singapore, where I get to lead our digital marketing efforts and work with an amazing team to drive growth for a brand that has been trusted since 1879. My focus is on performance marketing—managing Facebook Ads, Google Ads, and programmatic campaigns—while partnering with digital media agencies to create impactful strategies that resonate with our audience.Every day, I’m diving into data, optimizing campaigns, and finding new ways to connect with customers in meaningful ways. I’m passionate about using digital marketing to bring Eu Yan Sang’s wellness products to more people, and I love the challenge of making sure our campaigns are both innovative and effective in a competitive market.#DigitalMarketing #PerformanceMarketing #EuYanSang #FacebookAds #GoogleAds #ProgrammaticAdvertising #WellnessIndustry #BrandGrowth #MarketingInnovation

Singapore

• Lead a team of media specialists, responsible in overseeing the campaign planning, execution and optimisation on various digital platforms, including but not limited to Google Ads and Facebook ads.• Developed and implemented innovative media strategies that improve client’s Conversion Rate(CR) by 3x, resulting in client retention for next project.• Utilized analytics tools (Google Analytics, Adobe Analytics etc) and research tools (SEMRush, google trends) to identify high propensity target audience, budget allocation and strategic campaign planning, resulting in improvement in click-through-rate (CTR) by 20%.• Collaborate with creative team and content team for improvement in ads quality based on campaign performance, resulting improvement of 20% in average CTR.• Served as the main point of contact, oversees client’s relationship, and regularly update/present learning,insights and data-driven recommendations to clients, leading client’s satisfaction and proactive initiation in discussions for the future projects.• Collaborated with client to define the campaign goals and go-to-market (GTM) plans• Ad hoc: Constantly looking out for new client opportunities via various platforms, such as telemarketing or cross-country collaboration with our counterparts in SEAO etc.

Singapore

Singapore

● Performed all aspects of marketing consulting using marketing modelling, including data collection, cleansing, modelling, interpretation of results, and building insightful dashboards to present to all relevant stakeholders.● Built self-served dashboards for all channel stakeholders● Assisted and improved goal / budget setting, based on historical data● Structured and standardized utm / deeplink trackers to improved data accuracy and ensure marketing channel efforts are tracked and attributed accurately.● Periodically audit web & App trackers with marketing team, product team, and technical team (as well as assist in implementation or update analytics SDK / API)● Led data projects such as channel attribution modelling, migrating dashboards from different platforms (e.g. data studio, tableau etc), and automation processes● Explore new tools: o to accurately measure marketing performance o to build and improve dashboards >> better data visibility and transparency o to automate reports >> reduce time taken for reporting● Trained and onboarded new and existing joiners, and external parties to data platforms and trackers knowledges● Explore new metrics, KPIs and benchmarks to improve measurements● Support both online and offline marketing activities

Singapore

Build campaigns for every potentially relevant keyword to drive more relevant traffic and improve new customer acquisitionsActively analyse data and provide optimization recommendations / actions to improve KPIs. e.g. CTR and ROIResponsible to develop new digital acquisition strategies, by testing, building, monitoring, and optimizing campaigns to maximize conversions, and demonstrate measurable ROIs. Some examples are stated below:● Expanded Text Ads to drive >20% more relevant traffics. ● Audience Targeting is another example that improves the KPIs generally by approx.10%.Besides Search Ads, drive traffic via targeting various audience segments in Youtube campaigns● In charge of design and implementation for automation scripts (via Python API packages), reduce time taken for manual processes by an average of >few hours per person in the team. Some examples are stated below: o Automated upload search campaign(s) to Google Ads. o Automated download creatives from Google Team Drive, and upload to respective display campaigns. o Automated daily live cost dashboard to track daily spending, and overcome all budgeting problems more efficiently and effectively. o Automated Google Ads scripts to reduce time taken for daily operations

Singapore

Selected as one of 25 trainees (2015 cohort) in Google's Squared Data & Analytics Program (a collaboration with Singapore's IDA) undertaking 6 weeks of on-site training at Google in Web Analytics, Predictive & Text Analytics, R, Big Query and Google Analytics. Assigned to Google Partner Host Company ZALORA from August 2015 to February 2016 to work on. Improve the way people view data and turn them into actionable insights. As such, transform raw data to actionable insights with visualizations.

Design and develop softwares to assist the company to issue quotations to customers more efficiently, and improved tracking of every sales the company have.

Bachelor Of Science With Honours In Computing Science, Computer Science, Second Class

Diploma, Engineering Informatics, Diploma In Engineering Informatics