Responsible for the operation, sales and marketing of 64 stores and Nettó E-commerce. Monitored operational goals and managed budgeting. Served on the executive board of Samkaup.

Managed the area of ​​purchasing and product distribution where the main area of ​​responsibility was supplier agreements with both domestic and foreign suppliers, central warehouse operation and control of distributions. Managed a 2-year project in the design and development of a new Samkaup warehouse. Implemented Space Management software and also Order Replenishment software. Attended trade shows and conferences. Worked with the board on strategic planning. Served on the executive board of Samkaup.

Worked as Chief of Purchasing and Marketing. Responsible forsupplier agreement both domestically and abroad. Managed the company's marketing activities in collaboration with advertising agencies and publishing houses. Worked with the company board on strategic planning. Served on the executive board of Samkaup.

Worked as Head of Operations after graduating from the University of Bifrost. In charge of daily operation of the Nettó stores. Among responsibility was cost control, budgeting, marketing and pricing.