IEAA Associate Fellows (IEAA-AF) have demonstrated considerable commitment to enhancing their career and engaging with the broader international education sector. They recognise the value of, and actively participate in, a range of education and ongoing professional learning activities. They are willing to share their knowledge and seek opportunities to give back to the broader sector.

My primary responsibility is to translate business development and recruitment strategy into integrated deliverable operational plans, directing sales territory planning and management to deliver against agreed targets and outcomes. This entails leading, motivating and supporting offshore in-country Managers for the region and onshore Client Relationship Managers (NSW/VIC and QLD) to achieve the recruitment targets and KPIs. Moreover, I develop and deliver effective marketing and communication strategies to raise the profile of all ECA programs including ELICOS and Pathway Programs. I manage key relationships with a network of Education Agents in specific regions/countries to promote and sell ECA to prospective international students, enhancing the institution’s reputation to increase international student number. To increase international student recruitment to university partner portfolio, I proactively source education institutions appropriate for collaboration whilst growing the network of onshore and offshore partner agencies for subcontinent regions. I also undertake collaborative projects with domestic and overseas stakeholders in a timely and customer focused manner to contribute to ECA’s sustainable growth. Moreover, I devise and continually improve high quality internal and external information to promote ECA’s global reputation and raise brand awareness. Key Achievements:• Identified new business opportunities by introducing Swinburne University Sydney, London Metropolitan University, Higher Education Leadership Institute and ECA College of Health and Science to the market. • Developed new revenue streams by exploring and developing the Bangladeshi and Pakistani markets through recruitment for Victoria University. • Successfully managed teams across state and national borders and maintained and led subcontinent recruitment team through COVID-19 pandemic by leading with compassion and maintaining effective communication.

My role was focused on identifying, initiating and nurturing productive relationships with many articulation providers, both Australia and abroad, to facilitate the development of relevant partnership programs. I took an active lead in planning, developing and delivering an effective marketing strategy to achieve organisational objectives, working closely with the senior leadership and internal teams in rebranding the institute. Banking on my highly effective interpersonal communication skills, I built and sustained strategic relationships with articulation partners in the vocational and ELICOS sectors.In this role, I led the design, review and development of integrated and effective marketing plans, campaigns and content to drive student recruitment and brand profile. I supervised, mentored and developed the marketing team to ensure delivery of demanding schedule of projects. I also planned and executed offshore exhibition attendance, ensuring that budgets were properly controlled and reported. Through social media management (Mailchimp, Facebook and LinkedIn) and updating the college website, I maximised the effectiveness of content marketing for internationally-based audiences. To optimise the institute’s international recruitment performance, I facilitated agent relationship management primarily for the sub-continent market.Key Achievements:• Promoted from a Regional Marketing Manager role through increased responsibility and recognition of strong and consistent operational and sales contribution.• Consistently retained the highest sales performance for the institute by prioritising efforts and strategies across a range of target markets and channels. • Developed a plan to build a scalable pipeline of international students, successfully maintaining 95% visa success rate for offshore applications in high risk markets, such as Nepal and India.• Identified new opportunities to optimise monitoring and communication with agents by implementing Hubspot CRM.

established vSure for education conceptassisted developer with process expectations from a provider perspectiverefined processes for easy of admissions use

With a strategic perspective, I planned, coordinated and directed day to day activities of the Student Services (Accommodation) section at the college. As a persuasive relationship builder, I established and maintained business relationships with a range of accommodation providers including homestay, hostel and hotel providers to enhance accommodation services available to students. My role also entailed organising the placement of students into homestay, hostel or hotel accommodation options in line with established policies and procedures of the College, responding promptly to subsequent feedback from students. Being clear and concise, I directed enrolment student consultations and dealt with all accommodation enquiries, helping resolve any problems or complaints tactfully and sensitively. I arranged airport pickups, communicating accommodation arrangements with students before and during their arrival. I also engaged with internal teams and worked collegiately to assure the College achieved its targets and realised identified opportunities. Furthermore, I contributed to the development of procedures and practice and actively participated in special projects to r improve the student experience.Key Achievement:• Implemented a robust strategy to create more positive student experiences to improve the image of the service from one which consistently received complaints to a highly efficient service which differentiated the college from other providers who generally outsourced their accommodation function.