By utilizing geografic information data and modern computing algorithms we create value by on one hand being advisors when location is important for taking the right business decision and on the other hand develop a product that is the most detailed map of Sweden - which is used by companies, authorities, sports events and recreational activities in nature.

Charging as in public charging infrastructure, home charging, user experience. https://www.polestar.com/uk/news/five-questions-for-stefan-kinell/Customer experience across all touch points. (previous responsibility)

Starting up a new team with the purpose of driving the overarching commercial strategy and business development of Volvo Cars by:• Managing the development of the commercial strategy within the company. Bridge the strategic breakdown of corporate and commercial strategy to functional strategies and tactics, building enablers for future business set up.• Managing the commercial consequences and strategic approach to disruptive trends of automotive industry, e.g. autonomous drive, electrified vehicles, connected cars and shared mobility.• Driving change management projects in the commercial organisation. Projects conducted on setting up operating model for marketing, consumer journey, communication plan around transformation of the company.

Globally responsible for commercial aspects in development of cluster-60 carlines, e.g. XC60, V60 and S60. Line manager for a team of commercial project managers. These project managers are leading the commercial project teams, who are responsible for all commercial deliverables into the car programs at Volvo Car.Commercial deliverables includes price, volume, market specification, PR, marketing communication (communication launch planning, advertising, CRM, social, digital, auto show, events sales promotion etc.), consumer segmentation, consumer insights, brand management sales training, market launch and readiness etc. The scope of the projects and programs cover new car programs, model year programs and mid-life enhancements, CO2- and market opportunity programs.The role is also an operative member of the Vehicle Program Management Team for new car programs in the cluster. The VPMM-team includes business program management (leader of the team), commercial management (me), product management, industrial/product development management, design management etc. and is the cross functional management team ultimately responsible for the development and delivery of new vehicles. Current vehicles in the cluster are:XC60 - http://www.volvocars.com/intl/all-cars/volvo-xc60/Pages/default.aspxS60 - http://www.volvocars.com/intl/all-cars/volvo-s60/Pages/default.aspxV60 - http://www.volvocars.com/intl/all-cars/volvo-v60/Pages/default.aspxS60 Cross Country - http://www.volvocars.com/intl/cars/new-models/s60-cross-countryV60 Cross Country - http://www.volvocars.com/intl/cars/new-models/v60-cross-country

Managing a team driving strategic communication and investment analysis within the global marketing department. A new team where several of the areas were new functions and therefore included definition and start up of function and deliverables. The areas included: Strategic planningLong term development of marketing and communication. Delivering strategic planning for markets and headquarters. (added end of 2012 to my team)Marketing investmentManaging global advertising and media spend and utilization in Volvo Car Corporation. Return of marketing investment analysis (ROMI), budget allocation per market, car line, marketing channel, activity.Advertising and media agency managementGlobal management of agency relations for Volvo Car Corporation. Managing utilization through agency pitch management, contractual set up, fee utilization management etc.Communication launch managementPlanning and execution of communication aspect of car launches globally. Also managing the decision structure and forums of communication and launches within the company up to Executive management team of Volvo Cars including CEO. (added end of 2012 to my team)Financial management and support global marketingSupporting line organization within the global marketing departement. Including prioritization of budgets and follow up of performance.

CRM Shared Services is a centralized team managing interaction with consumer, prospects and customers of Volvo Cars. This is done on behalf of National Sales Companies and Volvo Cars dealers.The team had two major areas - marketing operations and consumer interaction. The marketing operations team manages the contact with our markets globally, managing consumer databases, data mining to optimize what consumers to communicate to and data management ensuring the data in the databases are correct.Consumer interaction includes developing prospect and customer contact programs including both new car sales and after sales communication. It also includes the process of a centralized fulfillment process with fulfilment partners sending both printed marketing material (Direct marketing/DM) and electronic marketing (eDM - emails, SMS etc.)My contribution was first as project manager for the centralization process where we designed the team, defined processes, chose partners to work with - fulfillment partners, creative and strategic CRM agencies and consultancies both for business development and operative staffing. This task included working with the markets and transferring their previous state of working with local partners to our centralized set up.When we became operational I headed up the team as operational manager. The team expanded over time and when I moved to my next role the operational team included 15 persons in the Gothenburg office, mix of employees and consultants, and a newly started team in Guangzhou China of six persons.

Management trainee program for university graduates at Volvo Car Corporation.