Dreso invested in an internal innovation department to lead the digital transformation of the real estate industry. The goal is to build up an ecosystem to collaborate with startups and come up with innovative ideas and concepts. My support is to bring in my knowledge of digital business model as most digital innovations are coming in form of a Plattform whether it is a Marketplace or service provided via SAAS or on-prem.As go-to-market strategies, as well as business development processes, differ significantly from real estate core processes, it's my duty to consult and align that across multiple projects.

As the ad tech industry became more complex it was necessary to restructure the team and align the competencies with other tech service members across the globe. We introduce specialists to meet the support and consulting demand across all relevant technologies. We were able to cover the base integration of all forms of TAGs to run ads efficiently also in responsively designed webpages (Asynchronous loading). Being integrated with all data, fraud, research, targeting providers (server or client-side integrations). Facilitating our programmatic offering SSP + DSP across mobile and video advertising (MRAID / VAST/ VPAID). Also managing RTB integration via OpenRTB. Debugging and Quality checks around everything that happened clientside as well as communication debugging of S2S communication between SSP and DSPs.A great challenge was the introduction of GDPR regulation. Loads of work was needed to get our tech stack ready to handle consent with all its flavors. We developed and offered a CMP (Consent Managemen Platform) to support our client's capture user consent following the IAB standard to pass on the consent information to all players involved down the bidding process.

Moving to Frankfurt in order to run the Tech Services Team for EMEA. The latest industry development was Header-Bidding. AOL offered its own solution as well to be integrated into Prebid.As DMPs became very popular, we were highly involved in integrations with various partners to gather data and make user segments available for targeting.

Building up a team of support and consultancy members serving clients and internal stakeholders along the product life cycle.As the industry developed additional products, our support extended as well to consult on Pictela, a Rich-Media creative tool that optimized the collaboration and simplified the creation of vast creatives using the latest HTML5 functionalities.The automated ad trading developed from RTB to Programmatic advertising with all its various transaction models from RTB, DEAL IDs, Programmatic guaranteed and so on. We've developed an integrated SSP to our Ad Tech stack to help publishers across all monetization possibilities.

Moving to London to take over key accounts. Analyzing their current business models and future requirements. Advising and up-selling products that fit their needs. Also managing the development requirements, with intern product management, Sales, BD and all relevant stakeholder involved.With mobile advertising becoming more tension we introduce our mobile SDK for in-app advertising following the MRAID standard. Mobile consulting then overarched web as well as app opportunities, technical and financial specialties as well as creative possibilities facilitating the native functions of mobile devices.

As CRM I worked with clients on the ideal use of our products. Pre-Sales support and on-boarding to our Saas Solution that empowered publishers to monetize their inventory in an efficient way by leveraging all available targetings a classic adserver could offer. With more and better targetings, customers were able to segment their website visitors in order to increase their overall yield.

Assisting in SEO and SEA activities as well as running affiliate programs for our clients. Banner distribution, customer communication, client reporting and relationship management.