As a LATAM Representative at TSP Hub, this position plays a pivotal role in expanding TSP Hub's market presence across the LATAM region. The responsibilities encompass client acquisition, market research, product demonstrations, and integration support for our innovative telematics solutions.

As an e-commerce specialist with a focus on Amazon's platform and the FBA (Fulfillment By Amazon) model, I specialize in arbitrage strategies and the authorized distribution of selected brands. Through the development and implementation of innovative business tactics, I have played a pivotal role in driving sustained sales growth. I directly manage a diverse product portfolio, continuously optimizing operations to maximize revenue generation. My expertise lies in leveraging the FBA model to its fullest extent, ensuring seamless fulfillment and customer satisfaction while strategically expanding product offerings to capture market opportunities.• I successfully achieved record-breaking monthly sales, generating an impressive revenue of $100,000.00 MXN, with a remarkable net margin of 15%. This achievement underscores my ability to implement effective strategies and optimize operations to drive significant financial outcomes.• I orchestrated PPC campaigns that led to a notable surge in traffic to product listings, achieving a remarkable increase of 35%. Moreover, these campaigns resulted in a noteworthy enhancement of the conversion rate by 10%. The cumulative effect substantially propelled business growth, yielding an impressive ROI of 22%.• I initiated the expansion of our product portfolio by identifying and capitalizing on opportunities within untapped market niches. This strategic approach led to a notable 15% increase in product diversity, thereby contributing significantly to a robust 10% growth in annual sales.

As an Associate, I took a lead role in driving transformative initiatives and expansion projects across technology, construction, financial, and manufacturing sectors in both the US and Mexico. My responsibilities centered on supporting process re-engineering and expansion plans, which included implementing onboarding systems and conducting thorough market studies. Through collaborative efforts with multidisciplinary teams, I played a pivotal role in optimizing processes, improving operational efficiencies, and facilitating strategic decision-making, thereby making substantial contributions to organizational growth and success in competitive markets.• I actively contributed to a transformational endeavor for a SaaS company, where my role proved instrumental in identifying and advocating for the implementation of 18 novel processes, surpassing the initial count of 11. The primary aim was to streamline and modernize operations on the platform (App). This collaborative initiative, involving various departments within the company, facilitated a seamless transition and notably enhanced the efficiency and productivity of the organization.• I spearheaded the implementation of a cutting-edge onboarding system within a SaaS company, enhancing the integration process for new hires and clients alike. This initiative resulted in a substantial reduction in the learning curve for incoming employees, fostering improved internal communication, and establishing a streamlined and gratifying onboarding experience. The notable enhancements led to increased satisfaction and retention rates among both employees and clients, marking a significant stride toward operational excellence and client satisfaction.

As the primary driver behind marketing strategies for the butter and margarine category, I spearheaded initiatives centered on category innovation and the expansion of our product portfolio. My responsibilities encompassed the introduction of innovative products and the management of international brands, directly resulting in sales growth and a reinforced market presence. Through close collaboration with cross-functional teams, I orchestrated initiatives that enhanced competitiveness and bolstered brand image. Reporting directly to the Senior Brand Manager, I played a pivotal role in shaping the strategic direction of our brands and ensuring their success in dynamic markets.• I led the launch of a new 225g butter, overseeing the entire process from conceptualization to market implementation, while closely aligning with prevailing consumer trends. This comprehensive effort yielded an impressive 8% increase in the value of the butter and margarine category, effectively expanding our product portfolio and fortifying our market positioning. • I formulated and implemented an integration strategy for Lurpak products, collaborating closely with sales, logistics, and distribution teams. Through the establishment of strategic alliances, this initiative resulted in a notable 9% increase in market share and a 4% boost in sales within the butter category.• I directed the project to redesign the image of the butter bars, overseeing a creative team to innovate based on thorough market research. This endeavor resulted in the successful launch of a new image that substantially enhanced the visibility and perception of the brand among consumers. By reinforcing Lala's presence in the market and setting it apart from the competition, this initiative underscored our commitment to continuous improvement and consumer-centric innovation.

At Grupo Lala, I conducted in-depth analysis of market trends and product performance across the cream, juice, and beverage categories. My role entailed evaluating sales data, conducting competitive analysis, and tracking key performance indicators to provide valuable insights for marketing and product development strategies. By identifying innovation opportunities and optimizing product mix, I played a crucial role in supporting strategic decision-making aimed at driving growth and enhancing competitiveness in the market.• I played an active role in collaborating on the development and launch of themed packaging for the patriotic month, working closely with designers, sales, and the supply chain team to ensure market availability. This campaign yielded outstanding results, with a remarkable 24% increase in the sell-out of the cream category. Beyond sales metrics, the initiative succeeded in reinforcing an emotional connection with consumers by celebrating Mexican culture, thereby enhancing brand loyalty and affinity.