Shaping future-proof digital experiences and efficient business processes through consistent customer orientation.Design Strategy and Infrastructure:Primary driver of the development and implementation of a customer-centric design strategy, focusing on unifying the digital user experience across the entire customer journey.Design System Development:Successfully introduced a comprehensive design system for digital products, extending beyond components, brand strategies, and user interfaces; it is built on a deep understanding of sociological contexts.Inclusive Design:Fostering and implementing inclusive design as a core principle, continuously evolving and adapting to meet diverse user needs.Process Analysis and Optimisation:Responsible for developing an analysis toolkit to optimise and implement existing processes within the framework of the «Digital Administration» strategy.Customer Focus:Developing optimal solutions for all stakeholders with a constant focus on the needs of customers.Social Skills:My strengths lie in strategic planning, interdisciplinary collaboration, and fostering an inclusive, user-centric culture within the organisation.

I am jointly responsible for the implementation of the digital administration strategy of the canton of Thurgau. My focus is on the harmonization and optimization of the digital client experience, the strategic processing of the web portfolio as well as the conception and development of digital platforms - always thinking and acting from a customer and brand perspective.

Helping brands to develop and evolve in a self-similar way. As well as development of holistic brand strategies and drive of their operational brand management.

In my role as Brand Expert at the Two Spice Group, I was responsible for comprehensive brand management, development of marketing strategies, and coordination of all communication activities for all 15 brands within the group - including Yooji's, Rice Up! and Bohemia. This encompassed leading a team of five, brand development, and strategic alignment of all brands in close collaboration with owners, directors, and other stakeholders. Additionally, I held primary responsibility for the ongoing digitalization of the brands, including social media marketing, webshop development, and CRM.

The «SWISSness Reloaded Program» was established to keep the SWISS brand personality alive and to strengthen it. The main objective was to transform the brand values of SWISS into customer experiences. In a four-member agile innovation team, I was the owner of the topic «SWISSness» and helped to develop and implement new, future-oriented services and products for the airline. I was also responsible for planning and implementing all communications activities for the time-limited program. At the same time I supported the «Product» and «Branding» departments on various special projects.

Freelance Senior Consultant for IKEA as well as overall responsibility for melectronics (professional management of two employees) and the repositioning of the brand «M-Budget Mobile».

Freelance Consultant for WOZ, Sanitas and Chocolat Frey.

Freelance Team Director with responsibility for the consulting group and team leadership (disciplinary and professional lead of 4 team members), as well as coordination and design of comprehensive off- and online communication strategy and concepts for the clients Swisslos, CSS, British American Tobacco, Valais/Wallis Promotion and Brezelkönig.

Freelance Consultant for Mercedes-Benz Schweiz and SZKB as well as overall responsibility for the repositioning campaign «Das Beste der Welt für mich» of melectronics.

Organisation, coordination and execution of fully integrated communication campaigns offline as well as online for the clients IKEA, die Mobiliar, Feldschlösschen, Watson, Local.ch, Jobup, Blindekuh und Sternengrill. Professional and disciplinary management of three employees.

Coordination and execution of various advertising media for Aldi Suisse, as well as development of overall communication solutions for various smaller clients. Team leadership of an online team of four.

In the overall responsibility of large-scale IT projects and rollouts for the companies IBM and ZURICH in Switzerland and Austria as well as the leadership of a team of eight people. Responsible for the quality improvement of deskside and onsite support as well as the development and training of processes within the scope of quality improvement.