Who I amEverything stays different. This statement has always accompanied me in my strategies and activities in business. Through the years I have grown strong entrepeneurship and learned that being succesfull is based on creativity, collaboration and knowledge. By being authentic, I always focus on the best business solutions by creating added value for companies and business continuity.My knowledge and expertiseExcept having experience in strategic and general management, I have developed skills and expertise in brand development, marketing and sales, business development, change management, cross media, project management and worked for national and international companies. My vision on industry developmentsI believe that using the right intelligent technology will improve the working life of the people in the cleaning industry. The collaborative implementation of Ai, deep and machine learning can make the real change to empower and liberate cleaning specialists from repetitive and labour intensive tasks. All to improve better hygiene and healthier people.What I can I do for youIn my line of work I operate on a great variety of marketing challenges related on change management, on which I developed a broad amount of knowledge. My capacity is to help our brands to adjust to the ever changing playing field to make a difference.Here you can reach meYou can reach me by mail sbergman@icerobo.com and phone +31 (0)6 20603951.