Supporting Badotherm, a leading manufacturer of diaphragm seal systems, in expanding its presence across various verticals. Collaborating closely with management to formulate growth strategies, professionalize the commercial organization and refine market approaches. Responsible for enhancing the business development function, including hiring new team members. Working in partnership with project development teams and marketing to align efforts and drive business growth.

Co-leading Blik Insights, a B2B consulting firm specializing in helping companies refine their product-market fit, align sales and marketing strategies, and strengthen competitive positioning. Partnering with clients to enhance existing products, explore new markets, and develop scalable business models. Also focused on crafting engaging content and optimizing lead generation efforts to drive sustainable growth.

Developing the market for a new Nedap proposition, called Harmony. Harmony is a cloud-based platform designed to efficiently deploy, integrate and manage RFID-based solutions for a broad range of applications including the fashion and apparel market. A relevant solution in a world where resources are scarce, consumer demand is increasing and automation is making unstoppable progress.

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