Stefan Boom Email and Phone Number

• Growing core Hero Brand Cup-a-Soup, de Vegetarische Slager, Graze and Unox, in Away-From-Home through driving distribution and activation at our Trade, Key Account and Mass Market customers.• Developing and executing channel specific campaigns, selling stories, POS and (new) hardware, to support our brands, leveraging my deep understanding of the channel specific needs of the Away-From-Home customer and consumer.• Developing new opportunities for Foods in the fast growing Away-From-Home channels, including partnerships and (digital) services.• Collaborating with global, regional, and local F&R marketing & sales teams to leverage scale, localize plans and integrate the AFH perspective in their plans.• Represent Foods in the OOH sales team, by actively joining OOH sales meeting and other relevant meetings on a regular basis.• Working agile in two-week sprints.

CHANNEL MARKETING OCT (16 HR PW) SEP 2018- JULY 2019Creating channel strategy (Core team 6fte) for On-the-Go, new retail, fast service, B&I (90% of KA business). Developing customer transcending inspiration, FS concepts and new inno's (The Vegetarian Butcher, Hellmann’s, Knorr Professional, Lipton etc)Add. projects: Co-created add. high impact core team with Retail sales, OOH and UFS, focusing on new retail to combine expertise, portfolio and customer relation. Creating Front of House Powerhouse Strategy with Sales Leader, as a foundation for current Out of Home, Retail and Food Solutions entity transcending channel cooperation. NATIONAL ACCOUNT MANAGER: ON THE GO, INFLIGHT, PETROL, LARGE RESTAURANT CHAINS, FAST SERVICE + CONCEPT DEVELOPMENTServing the (inter)national chains within the segments, translating the objectives and needs of the customer into optimal customer-oriented solutions that fit within the Unilever strategy. Developing appropriate concepts and activations for accounts in collaboration with the brand teams. Creating/executing annual strategic account/channel plans that set revenue targets and include sales support/promotion activities. Conducting negotiations and ensuring commercial completion. Concluding profitable multi-year cooperation agreements and taking care of relevant product listings. Building and maintaining a network with existing and new accounts and within the entire Unilever organization. Providing periodic reports based on Secondary Sales Data to relevant stakeholders within UFS. Actively following and recognizing developments, trends, etc. and translating this into concrete solutions and concepts. Sales-stimulating activities for customers, such as presentations/training and inspiration sessions and specific promotional activities. Completed a FY UL leadership program, selected by MD.

Focusing on building strong relations with customers in my region. Promote driven activities and achieve the set sales targets. Achieving outstanding results in my region by approaching customers like a Regional Chain: combining multiple independent locations in a sales deal by offering better solutions. Playing a key role in Selling Skills FY training

Bilderberg is a Dutch hotel company with a rich history and has been around for more than 100 years. They are active in both the leisure and business market and have 99% brand awareness in the Dutch business market. With a wide range of 20 hotels in the four- and five-star segment. Responsible for Key Account Management to strengthen the sales team. Maintaining/expanding relationships with key customers, acting as a sparring partner, drafting, and executing account plans. Analysing the market, developments, and innovations at a high level to inform stakeholders to identify opportunities and threats and take action on them.

As of January 2011, I have held a duo position. The existing package has been merged with the new responsibilities in a new position as mentioned below, created by Creyf's. Involved in the acquisition of potential customers for the region to ensure the right conditions are created for a sustainable profitable relationship. Acquiring and managing prospects, on our own initiative or in close collaboration with the regional manager. Responsible for an acquisition including (annual) plan of potential customers within the own region. Providing optimal input (translation of the specific wishes / requirements and feedback from the potential customer) in an attempt proposal with profitable margins. Responsible for the correct and complete layout of the quotation. Point of contact for the customer after the tender has been successfully completed and the implementation has started. Providing internal coordination and knowledge to take over the role of the point of contact. (Close) collaboration with branch managers, district managers and regional manager.

In collaboration with the Key Account Manager responsible for the largest account of Creyf's, the municipality of Amsterdam. Acquisition and proactively maintain/expand relationship network. Detecting market developments, informing everyone both externally and internally. Proactively visualizing and streamlining the wishes of the customer. Carrying out own quality and progress checks on own and delegated work. Drawing up/maintaining Account manual, organizational structures of city districts including contact details, assessment forms, marketing tools. Coordinator project Social Return, assignment included in Framework Agreement. Giving workshops Municipality of Amsterdam for new intermediaries at one of the 5 offices in Amsterdam. Member of the Noord-Holland mobility network. Member of the Participation Network of the Nieuw-West district In the rest of the time, bringing in new customers to support the Amsterdam region (Sales Management).Results: joint budget 2010, achieved. Employment agency of the year 2010!

Working at the intersection of supply and demand of personnel. servicing to customers and prospects, om a knowledgeable manner, attentive and alert to opportunities. Often outside the door to bring in new customers or maintain existing relationships, knowing the employers but also the job seekers. Being a reliable partner for both groups with whom they enjoy doing business. Using business acumen skill in terms of turnover, profit and return. You get a lot of freedom and personal responsibility, after all you run your own shop. You are also responsible for remuneration and invoicing. A commercial job where you be a true creative, making your own opportunities and know how to use them.

Demi Chef de Rang at the 2 Michelin Star Restaurant "La Rive"