AI for tax accountants, by tax accountants.

Modernizing the way businesses buy and sell chemicals.

Analytics consulting for soccer clubs, leagues, and federations.

• Led marketing team integration into Oracle’s AI Apps group• Developed sales enablement strategy and ran DataFox trainings for Oracle sales divisions across North America, EMEA, and APAC• Spread awareness of DataFox + AI Apps through Oracle’s global conference series

• Recruited, trained, and managed marketing team across events, digital, and content• Scaled marketing budget, strategy, and team to achieve 6 consecutive quarterly revenue targets and grow ARR by 1110% in 3.5 years• Set annual marketing strategy and budget (~$500k)

• Scaled marketing efforts to achieve pipeline goals and revenue targets• Recruited, trained, and managed marketing team• Set annual marketing budget and strategy (account-based + traditional demand gen)

• Developed and improved lead/account scoring (DataFox + Marketo + Salesforce) based on evolving sales process• Evaluated and implemented LeanData lead routing system• Designed and implemented multi-touch attribution model natively in Salesforce

Revenue Operations• Designed, set up, and managed Marketo instance• Defined ICP and build out total addressable market (DataFox + Salesforce) for sales/marketing team• Set up pipeline attribution systems (Salesforce + Chartio) to track campaign performance• Created dashboards (Tableau + Chartio) to track channels, campaigns, and KPIs• Developed and improved lead/account scoring (Marketo + Salesforce) based on evolving sales processDemand Generation / Digital Marketing• Defined and executed new growth strategies to support revenue goals• Launched and optimized digital ad campaigns (LinkedIn + AdWords) for high LTV:CAC ratios• Planned and managed ROI-positive webinar strategy• Designed and implemented lead nurture campaigns

• Member of StartX’s 2015 summer batch and Stanford GSB’s 20-week Startup Garage program• Managed development of visual stories for indie kids’ brands and their fashion lines• Conducted A/B tests using SEM to hone messaging and content strategy• Acquired online mom shoppers using SEO/SEM, social media, email, and influencer marketing

• Sped up and organized marketing automation system by overhauling 7-year-old Marketo instance• Helped execute global webinar campaigns with 300+ member audiences• Drove net new leads and MQLs through Twitter and LinkedIn paid and organic campaigns

• Managed Twitter efforts and Google AdWords SEM operations ($10k monthly budget)• Quintupled Twitter following with over 1,000 new followers/month to 60,000+ followers in 3 years• Directed podcast channel production team

• Tripled Twitter following with over 1,000 new followers/month to 40,000+ followers in 2 years• Provided technical support for company website, newsfeed, blogs, and Salesforce CRM• Analyzed event data and feedback to compile reports with recommendations for improvement

• Designed and executed a B2B digital marketing strategy that combined inbound marketing and SEM to generate 2 leads/week with a $2k monthly budget (ACV of $100k) • Built a new company website with custom content and landing pages to pre-qualify leads• Managed content aggregation and broadcasting strategies to expand Echidna's social presence

• Co-founded a company which produced six dances for 7000+ total attendees and generated over $100,000 in revenue• Created an online following of over 2,300 using expense-free social media marketing• Negotiated contract terms with venues, audio/visual companies, event insuranceproviders, and private security agencies• Implemented a variety of social media tactics to network and market events via Facebook and Twitter