As Chief Marketing Officer at Venly, I drive growth by combining strategic vision with actionable execution in a fast-paced SaaS environment. Operating at the intersection of innovation and practicality, I craft and execute marketing strategies that not only amplify demand but also forge meaningful connections between businesses and Venly's cutting-edge blockchain solutions.At Venly, I lead the charge in bridging Web2 and Web3, empowering companies to integrate blockchain technologies seamlessly and unlock the potential of digital assets. My approach is rooted in Product-Led Growth (PLG), where I blend creativity with data-driven insights to drive user engagement, optimize conversions, and deliver measurable business impact.Highlights of my role include:↳ Spearheading high-impact industry initiatives to position Venly as a market leader in blockchain integration.↳ Refining go-to-market strategies to align with evolving customer needs and market dynamics.↳ Driving cross-functional collaboration to ensure alignment across product, sales, and marketing.↳ Executing end-to-end campaigns with a focus on precision, scalability, and ROI.By championing innovation, fostering collaboration, and delivering results, I am committed to elevating Venly’s brand while helping businesses harness blockchain technology to future-proof operations and unlock new revenue streams in a rapidly evolving digital landscape.

Driving our business's success by defining and finetuning high-level strategies, together with the CEO, that fuel our growth and innovation. My role involves translating these strategies into actionable implementation plans, ensuring seamless execution, and ultimately achieving our strategic objectives.Collaborating closely with cross-functional teams, I take on the responsibility of operationally executing the strategies, fostering a culture of collaboration, and ensuring that the right stakeholders are involved from End-to-End. By working hand-in-hand with Revenue Operations (RevOps), I guarantee that all key players are aligned, and their expertise is harnessed to optimize outcomes.Emphasizing data-driven decision-making, I actively collaborate with RevOps to monitor and measure our strategic initiatives' progress. Regular data measurement and tracking help us gain invaluable insights, empowering us to modify and fine-tune the implementation of strategies to ensure we stay on course and achieve long-term success.

As Head of Marketing and Community at Venly, I co-led efforts to position the brand and its innovative products at the forefront of blockchain technology. My role encompassed driving comprehensive marketing strategies and fostering a vibrant, engaged community to support Venly’s growth and adoption.Key responsibilities and achievements included:↳ Branding Leadership: Defined and evolved Venly’s brand identity, ensuring consistency and alignment across all touchpoints to reflect the company’s vision and innovation.↳ Holistic Marketing Strategies: Designed and executed multi-channel marketing strategies, including digital marketing, social media, and growth campaigns, to drive brand awareness and customer acquisition.↳ Community Engagement: Built and nurtured a strong (non)degen community of users and advocates, fostering trust, collaboration, and loyalty around Venly’s products and mission.↳ Product Marketing: Developed and implemented go-to-market plans for Venly’s suite of products, translating complex blockchain concepts into accessible and compelling messaging.↳ Growth Initiatives: Spearheaded growth strategies to expand Venly’s reach, leveraging analytics and market insights to optimize campaigns and drive measurable results.↳ Cross-Functional Collaboration: Worked closely with product, sales, and technical teams to align marketing efforts with business objectives and customer needs.Through strategic vision and hands-on execution, I played a pivotal role in shaping Venly’s brand, driving engagement, and accelerating the adoption of its blockchain solutions across diverse industries.

↳ Responsible for long-term metaverse partnerships↳ Godfather of the MetaRing NFT (www.metaring.one)↳ Generated $750k+ with the ring↳ Help to connect virtual worlds, games and platforms through the Metaring↳ Help brands, celebrities and musicians enter the Metaverse↳ Building our Venly Degen/NFT community

I am a seasoned digital strategy, marketing, and innovation leader with over 20 years of experience driving growth and transformation for leading companies. Combining a passion for emerging technologies with a deep expertise in marketing, I deliver strategic solutions that align with business goals and create measurable impact.I bring a strong marketing focus to my work, helping businesses craft compelling strategies that resonate with their audience and deliver results. My expertise spans:↳ Marketing Leadership: Designing and executing end-to-end marketing strategies, from branding and product positioning to digital campaigns and analytics.↳ Strategic Vision: Translating business objectives into actionable digital strategies that harness the latest trends and technologies.↳ B2B Marketing Excellence: Creating high-performing product marketing strategies for business-to-business (B2B) audiences, driving growth and engagement.↳ SaaS Growth: Leading software-as-a-service (SaaS) initiatives, optimizing lead management, and enhancing go-to-market effectiveness.↳ Innovation & Technology: Integrating cutting-edge technologies to streamline processes and unlock new opportunities for growth.↳ Team Leadership: Building and mentoring high-performing teams to execute ambitious strategies and achieve success.↳ Data-Driven Decision-Making: Leveraging marketing analytics, competitive insights, and flow analysis to inform strategy and optimize performance.From vision and strategy to execution and delivery, I thrive on simplifying complexity, building strong relationships, and empowering businesses to scale sustainably through innovation and marketing excellence. My leadership approach blends creativity, data, and collaboration to ensure long-term success in today’s dynamic digital landscape.

Get Driven wants to provide a seamless driving experience by pairing clients with expert drivers in the comfort of their own cars. They prioritize safety, efficiency, and customer satisfaction, aiming to make every journey smooth and stress-free while building lasting relationships with their clients.Get Driven is active in Belgium and Germany and has exciting plans to expand to the Netherlands and England soon. This way we can offer our reliable services to even more drivers and passengers!↳ Defining Get Driven's technology vision.↳ Recruitment of the IT team and leading the agile IT team.↳ Defining the technology roadmap for Get Driven's new tech ecosystem.↳ Support in the design of the software architecture.↳ Coaching internal team on technological challenges.↳ Responsible for the technological roll-out in other countries such as UK, Germany etc.↳ Released the entire new ecosystem on November 2021↳ Creating the foundation for executing international marketing campaigns to scale the Get Driven brand and also become internationally known, step by step in the right market segment. Step 1 was the focus on organic growth.

Media Facilities is expert in enterprise movies, animation, interactive apps, serious games, virtual & augmented reality solutions and some other cool stuff. But what’s more important is how we do it: properly! By uniting a love for storytelling with a skill for all things digital. Strengthening your communications and growing your business. They believe in championing creativity and quality to get your message out there. It’s what they do for companies across different industries in all continents. Developed digital strategies and conceptual frameworks while creating tailored technological roadmaps for international clients, including Syngenta, Roche, Novartis, and Johnson & Johnson. Focused on aligning innovative digital solutions with business goals to drive growth and efficiency across diverse industries.

#XR Guest Lecturer at VIVES University College, Kortrijk and Bruges.

SKINN is a diverse group of brand specialists with a single clear goal: to produce truly great work. We can build new brands from start to finish, or revive existing ones. Analogue, digital, experimental or new innovative formats:↳ brand consultancy↳ brand strategy↳ brand identity↳ brand experienceAs a Digital Strategist at Skinn, I bridged the gap between brand strategy and digital execution, ensuring every digital initiative aligned seamlessly with the brand’s identity and objectives. My primary focus was translating strategic insights into actionable digital roadmaps, empowering clients to achieve their goals with precision and impact.Key contributions included:↳ Strategic Translation: Transforming brand strategy outcomes into comprehensive digital strategies, integrating creative vision with technical feasibility.↳ Technology Roadmaps: Crafting tailored technology roadmaps to guide development and marketing efforts, ensuring alignment with brand positioning and long-term objectives.↳ Cross-Functional Collaboration: Partnering with creative, development, and marketing teams to ensure cohesive execution across all digital touchpoints.↳Innovative Solutions: Identifying and implementing cutting-edge technologies and trends to enhance brand engagement and deliver measurable results.↳Performance Optimization: Utilizing data-driven insights to refine strategies, maximize ROI, and drive sustained growth for clients across diverse industries.Through a blend of strategic thinking, creativity, and technical expertise, I enabled Skinn’s clients to navigate the complexities of the digital landscape, ensuring their brand resonated with audiences and achieved measurable success.

↳ Co-founder and CEO of digital creative agency Bazookas.↳ Responsible for the companies vision, business development and devising concepts .↳ Architectural direction for the creation of the interactive online and mobile experiences and games (web, AR, VR and serious games).↳ Responsible for recruiting, selection and ongoing learning and development.↳ Strategy and development for clients like Tomorrowland, Orange, Club Brugge, Plopsaland, VTM(National television), Qmusic, Sportpaleis, Kinepolis Group,...

↳ Founder and CEO of digital agency Endrone/Newfort.↳ From vision to business development for online interactive experiences and marketing driven campaigns.↳ Responsible for recruiting, selection and ongoing learning and development.↳ Strategy and development for clients like Ford, Ebay, Microsoft, Ogilvy, Harley-Davidson,...↳ Development of Napoleon Sports and Casino, one of the largest online casinos in Belgium.