With over eight years of specialized experience in ecommerce and marketing, my journey at Vinexpert culminated in driving significant online visibility and sales through strategic PPC campaigns and robust digital marketing initiatives. At the core, my mission has been to harness data-driven insights to craft sales policies and marketing strategies that resonate with the brand's values and objectives. My expertise in utilizing competitive analysis and customer behavior to inform business decisions has consistently aligned with organizational culture, propelling the ecommerce space forward.In my latest role, I spearheaded the creation of a new website on Shopify, enhancing our digital presence and customer engagement. My coordination with eMAG Marketplace and various delivery platforms exemplified my ability to forge strong partnerships and streamline operations. Through meticulous planning and execution of diverse digital campaigns, my contributions have been pivotal in optimizing our online footprint and sales.
-
Ecommerce & Marketing ManagerVinexpert Oct 2021 - Feb 2024Bucureşti, România- Created, continuously analyzed, and enhanced PPC campaigns to drive targeted traffic and maximize online visibility and sales;- Created a new website from scratch (winesfromromania.com) on Shopify;- Conducted thorough analysis of customers, competition and sales to inform strategic decisions regarding sales policies and marketing actions;- Planned, developed and executed digital marketing campaigns, including email marketing, social media advertising and content marketing;- Coordinated the relationship with eMAG Marketplace and delivery platforms (Glovo, Tazz, Bringo, Bolt Food). -
Ecommerce ManagerDiverta Oct 2019 - Sep 2021- Managed the relationship with the PPC agency, overseeing strategy development, performance evaluations, budget allocations;- Formulated business and marketing strategies based on sales data and market trends;- Collaborated with the marketing department to execute campaigns aligning with the established strategies. -
Marketing CoordinatorDiverta Jul 2017 - Sep 2019- Coordinated big integrated campaigns for ecommerce and brick and mortar stores, covering almost all communication channels (social media, e-mail marketing, in-store, mall branding, radio and OOH);- Coordinated branding, store signage and campaign for the launch of one of the biggest bookstores in Romania: Diverta Lipscani (March 2019);- Organized events as booklaunches, workshops and competitions for kids;- Fostered seamless communication with suppliers and their marketing teams to ensure consistent brand messaging and effective promotional strategies.
-
Marketing SpecialistDiverta Jul 2015 - Jul 2017Bucharest, Romania- Manage processes around fidelity card Club Diverta - Analysed CRM reports about customers and request new databases from IT department; Developed strategies to maintain customers active;- Sent newsletters and make segments according to the content of every newsletter (from demographics to consumer behavior);- Created visuals for digital & print (Photoshop);- Developed social media strategy: Sent briefs, give feedback on plan posts and analyse performance of the agency; Made Facebook Ads campaigns;- Managed in-store communication - Sent infos about implementation of promos or communication concepts to the stores; Discussed with partners events or projects to increase in-store experience of customers.
-
VolunteerEven'Thor May 2012 - Nov 2015
-
Inbound Marketing InternMarks - Simplicity Oct 2014 - May 2015 -
Webmaster (Board Member)Prime Romania May 2014 - May 2015 -
Events ManagerPrime Romania Sep 2013 - May 2014
-
Events ExecutivePrime Romania Oct 2012 - Sep 2013
-
Social Media Strategy InternGeometry Global Jul 2014 - Aug 2014Bucharest, Romania- Analysed clients Facebook pages and websites and created content;- Measured the success of activities and prepared monthly and campaign reports.- Brands: Opel, Tchibo Romania, Ponderas Hospital. -
Social Media SpecialistAbc Antreprenori Apr 2013 - Sep 2013Bucuresti -
Sales AssistantOrange Romania Nov 2012 - Dec 2012Bucharest, Romania
Stefan Craiciu Skills
Stefan Craiciu Education Details
-
National School Of Political And Administrative Studies, BucharestCommunication And Public Relations -
Iqads KadettPublic Relations, Advertising
-
Ion Maiorescu National College, GiurgiuMathematics And Computer Science
Frequently Asked Questions about Stefan Craiciu
What is Stefan Craiciu's role at the current company?
Stefan Craiciu's current role is Ecommerce & Marketing Manager | PPC, Digital Marketing.
What schools did Stefan Craiciu attend?
Stefan Craiciu attended National School Of Political And Administrative Studies, Bucharest, Iqads Kadett, Ion Maiorescu National College, Giurgiu.
What are some of Stefan Craiciu's interests?
Stefan Craiciu has interest in Public Relations, Social Media, Advertising, Events, Personal Branding, Branding.
What skills is Stefan Craiciu known for?
Stefan Craiciu has skills like Public Relations, Social Media, Media Relations, Social Media Marketing, Copywriting, Marketing Communications, Event Management, Research, Press Releases, Events, Corporate Communications, Facebook.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial