- Responsible for the Spanish, Caribbean and Latin American markets for uncovering, researching, prospecting and closing new business for all segments and specific industry verticals in order to secure profitable new business for the hotel.- Responsible for the relation with local Embassies and all governmental travel, maintaining the relationship with the main contacts from in each country and being actively involved in the operational part of the official visits.- Soliciting new and existing accounts to meet and exceed revenue goals through the attendance to travel and related industry meetings, trade shows, personal sales calls and sales blitz actions. Conduct Site Inspections and organize FAM trips.- Proactively uncovering new prospects and maximizing conversion of business in line with the Hotel's budgetary goals.- Developing/maintaining knowledge of market trends, competition and customers.- Monitoring and follow up of Sales Strategies within the different segments.

• Strategically manage a portfolio consisting of 16 of Starwood's global accounts based in EAME (Spain, Portugal and Germany).• Responsible of managing major TMCs relations with global chain agreements in Spain and Portugal.• Build and grow relationships with assigned client base to exceed annual revenue goals. Fully understand the opportunity available from each assigned account in both the transient and group segment, then develop and execute a comprehensive strategic account plan for each account for new and existing hotels globally.• Start-up of action plans for key prospects and new business opportunities• Manage and deliver corporate marketing sales weeks, attend industry events including FITUR, IMEX and ACTE.• Represent Starwood brands and demonstrate an in-depth knowledge company strategy and revenue management policies. Develop/maintain knowledge of market trends, competition and customers.

• Global Account Manager focused on Corporate Travel and major TMCs relationship.• Responsible of managing key corporate accounts for Spanish and Portuguese market• Day to day support of client managed portfolio and prospecting accounts with global potential on business travel.• Optimization and support of existing key accounts and penetration of new potential business.• Targeted on achieving results based on global/divisional production. • Assisting in group and events business originated by managed and non-managed accounts.• Organization and attendance with Hosted Buyer groups to EIBTM, IMEX and other Trade Shows

• First client contact receiving group requests, organizing hotel proposals and issuing complete proposals to be sent to the clients• Keeping direct contact with SSO clients assisting the Sales Team with follow-ups, Tele-Sales and personally handling small low profile accounts• Newsletters design including information about hotel openings and special promotions sent quarterly to the customers’ database• Actively involvement organizing client events: invitations design following the Company’s Standards, Follow-up with clients, backstage organization (location search, F&B, Audiovisuals, Amusement…)• Active organization with the SSO Team at FITUR Trade Show including client event, negotiation with Sponsors for collaborations during the show

• MICE Segmento In charge of the American, British and German markets for The Westin Palace, Madrid & Sheraton Santa María de El Paularo Direct contact with the customers while negotiating group proposals, contract conditions and Site Inspectionso Main contact during the groups’ stay in charge also of all the administrative support (credit applications, proforma invoices, deposits’ follow up, final invoices, Recognition Progammes)o Participation at client events (Cocktails, FITUR, Fam Trips) improving the relationship with clients• Transient Leisure Segment (TLC)o Regular review of Wholesale account profitability and Key Account production reports for use by the Sales Team o Administrative control of the Wholesale contract (rate) loading process, ensure rates agreed, contracts issued, contracts returned, rates loaded correctly on a timely basis o Wholesale allocation spreadsheet to be updated daily and wholesale accounts advised of blackouts or allocation increase • Transient Corporate Segment (TCC)o Assisting the Sales Manager in charge of the national and international Transient Corporateo Development and rate negotiations for small local accountso Managing all requests received through Lanyon and other third parties RFP tools: checking past production, preparing files with the corporate background/account history and loading rates in the system according to the required deadlineso Account system maintenance and statistics updating Company’s information, contacts, SET Numbers and monthly audits ensuring correct Tracking information

• Night Manager during 6 months in 2003• Revenue Management Training while at Reservations liaising daily with the Revenue Manager regarding business on the books and the strategy for the day• Fully conversant with all market segments and rate plans, together with special rates and packages