We pave the way for sustainability-driven innovation with our tire technology designed to define the future of our planet.RecycleWe reprocess waste tires to obtain the recycled rubber or the reinforcing filler, and use resources efficiently by replacing the petroleum-based raw materials with the recycled ones.RenewableTo contribute to resource conservation, we are actively discovering renewable raw materials and continuously developing technologies that apply them to our… Show more We pave the way for sustainability-driven innovation with our tire technology designed to define the future of our planet.RecycleWe reprocess waste tires to obtain the recycled rubber or the reinforcing filler, and use resources efficiently by replacing the petroleum-based raw materials with the recycled ones.RenewableTo contribute to resource conservation, we are actively discovering renewable raw materials and continuously developing technologies that apply them to our production.ReuseRetreading tire technology, which converts the old tires in a good structural condition into new ones by covering them with rubber, we contribute to the environmental preservation by significantly reducing the amount of raw materials used.ReduceWe reduce the CO2 emissions with use of renewable energy and saving resources as well as the resource consumption by prolonging the use period while extending the lifespan of products. Show less