Team Lead - Content And Communication Department
Current- Developing content strategies for different channels and projects aligns them with overall marketing goals; this includes defining the target audience, selecting appropriate platforms, and setting measurable goals.- Developing and implement regular content plans.- Performing constant content analysis: compliance with the strategy, tone of voice, etc.- Providing other teams with copywriting and translation services.- Taking care of external communications with newspapers, magazines, etc. if needed. Monitoring news portals and social media for brand mentions and checking the right answer or tone of voice- Organizing marketing research about brands (customer journey, voice of the brand, NPS)- Doing competitor research, analyzing results, and providing suggestions- Monitoring (post-checking) the tone of voice and content strategy during any marketing activities (including freelancers and agencies)
