* Since 2012 (through 3 roles), I have led Asurion's web analytics initiatives for our retail and whole-home programs, with a client base including some of the world's top-tier retailers and phone carriers.* Help to drive year-over-year improvements in key performance metrics, boosting online conversions and helping to reduce customer interaction costs.* Have designed, written, tested, and deployed multiple GA4 Data API interfaces from scratch, in order to make full use of GA4's data export capabilities.* Extensive experience with Google Analytics (including GA4), Google Tag Manager, Adobe Analytics, Adobe Launch/DTM, and Adobe Report Builder.* Extensive experience in report design and generation: both ad hoc and scheduled reports; online dashboards and emailed reports; high-level KPIs and detailed funnel analysis.* Extensive experience with tagging design and implementation, including writing custom JavaScript tags (in both GTM and Adobe Launch) to capture key events and variables needed for stakeholder insights.* Have worked on the launch of several generations of websites for multiple clients, designing and implementing the web analytics component, in concert with business stakeholders and developers.* Have coordinated several migrations of analytics implementations (library updates or changing providers) across dozens of web properties.* Highly proficient at all aspects of web analytics tagging (design, setup, scripting, testing, deployment, validation, and data collection.)

Key Achievement: Designed a unified user interface for a range of mobile devices in order to meet customer needs, establish a strong brand identity, and integrate with a variety of legacy backend fleet management systems.* Worked extensively with customers, management, development and sales teams, and third parties to deliver products that satisfy customer needs.* Played lead role throughout the UI design process, collecting customer input and feedback, designing prototypes, and analyzing and writing requirements.* Scripted and coordinated filming of training videos for mobile data terminals.* Designed interfaces for web-based mapping and booking systems.

Key achievement: Led North American market entry of a web-based fleet management system, growing the install base from zero to several hundred at over a dozen client sites.* Demonstrated system to sales prospects in person and over the Web.* Supported sales team through demos and the development of sales tools.* Represented product at trade shows and sales trips.* Trained new customers in person and over the Web.* Developed training videos and setup media to assist new customers.* Consulted with customers to configure system to meet their needs.* Provided extensive, personalized after-sales customer support.* Researched, analyzed, and tracked application and communication issues.* Organized user focus groups and collected and analyzed user feedback.* Analyzed and designed system enhancements to address customer needs.* Wrote compliance documents for business proposals and PCI certification.

Key achievement: Designed and helped to develop an ACCPAC-based cashiering and billing system to integrate with the PathFinder fleet management system.* Consulted extensively with customer, management, team members, and third-party developers throughout the design and development phase.* Reverse engineered a legacy cashiering and billing system in order to analyze and define baseline system requirements.* Designed features from requirements through algorithms and design, to implementation, test cases, and documentation.* Familiarity with Object Oriented design methodology and UML.* Developed and maintained features for DB-based, server/client enterprise systems.* Developed in C, C++, Java, and SQL, on both Windows and UNIX platforms.* Worked with Oracle and Ingres databases, PL/SQL, and ODBC.