Stefan Fraude Email and Phone Number
Stefan Fraude is a C-level leader with 15 years experience in innovative and digital environments with a business responsibility of more than CHF 1.3 billion CHF in revenues and leading multi-national teams and organisations of up to ~1'350 employees. He has got a proven track record of managing successfully fast growing businesses, developping innovative (digital) products, solutions and platforms that solve real-world challenges as well as orchestrating radical organisational change and transformation to measurable success.Stefan is currently serving as CEO of Brack Alltron (Competec), which is Switzerland‘s leading independent e-commerce abd distribution player. In this role, he has got the full P&L responsibility of a ~1.14 billion CHF business and all functions such as category management (commercial), marketing, sales, logistics, technology, finance, legal and HR with roughly about 1'350 employees.Before this, he served for 1.5 as the CEO Switzerland of Media Markt, which is the leading omnichannel player for consumer electronics in Europe. Prior to this, he worked more than 7 years in leading technical and commercial functions at Digitec Galaxus, which is Switzerlands #1 e-commerce player with more than 2.4 billion in revenues and ~3‘500 employees.Furthermore, he is co-founder and president of the EdTEch company MaxBrain. Its vision is to unleash the efficient and effective reskilling and upskilling of the future workforce by providing an easy-to-use, lifelong-learning platform with truly measurable impact on growth KPIs of a company.As a visionary at heart, he is ulimately fueled by innovation and new technologies, transforming current business models into new profitable revenue streams. He truly believes that mastery, autonomy and purpose create the most dedicated teams and thus lay the foundation for visions to come into reality. With his contagious dynamic and entrepreneurial spirit, Stefan breathes life into radical changes to further advance products, services and experiences, always to the benefit of the customer.Equipped with a bachelor and a master in business administration and a PhD in leadership of the well-reputed University of St.Gallen, he is able to build, envision and lead high-performance teams to create maximum impact and deliver results.
Maxbrain Ag
View- Website:
- maxbrain.com
- Employees:
- 18
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Co-Founder And President Of The BoardMaxbrain AgZürich, Zh, Ch
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CeoCompetec-Gruppe Jul 2024 - PresentMägenwil, Aargau, Ch -
Co-Founder & Member Of The BoardMaxbrain Dec 2024 - PresentZürich, Zurich, Ch
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Co-Founder & President Of The BoardMaxbrain Jan 2016 - Nov 2024Zürich, Zurich, ChMaxBrain is an EdTech company offering innovative and proven solutions for the reskilling and upskilling of the future workforce to companies, learning instutions and universities. Lifelong learning is especially of utmost importance in an incredibly fast changing today's VUCA world driven by digitization, automation and globailization.The MaxBrain Classroom product is currently used by over 50 corporate and training customers in Europe. In 2022 MaxBrain counts ~25 employees and is generating ~1 Mio. CHF in revenues.MaxBrain evolved from Stefan’s role at the University of St. Gallen. The technical platform around which MaxBrain is based was developed and tested over a 3-year period while he served as the Head of International Programs at the university.
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Ceo Mediamarkt SwitzerlandMediamarktsaturn Jan 2023 - Jun 2024Ingolstadt, Bavaria, De -
Head Of Category Management (International)Digitec Galaxus Ag May 2021 - Dec 2022Zürich, Zh, ChIn this senior international commercial leadership role Stefan has got the responsibility of managing roughly half of the business and its KPIs of Digitec Galaxus in Switzerland and Europe.- Responsible for CHF ~1.3 billion in revenues (~1.2 billion in CH & 100 million in Europe) and all commercial KPIs such as traffic, conversion, product portfolio (growth), pricing, (contribution) margins 1-3, availability, stock value & rotation, EDI/API ratios, etc. - Leadership of 6 category leaders based in Zürich with ~80 employees and 2 cluster category leader based in Hamburg with ~20 employees (a total of ~100 employees)- Responsible for the functions Business Management, Portfolio Development and Category Development within the categories and their perfect interaction to achieve 16% growth in CH and 250% in Europe- Overall strategic and commercial responsibility of the categories computing, office & gaming, sports, beauty & health, baby & toys and fashion in Switzerland and Europe.- Member of the CM innovation board in order to drive strategic innovation initiatives and development -
Head Of Category Management (Switzerland)Digitec Galaxus Ag May 2019 - Apr 2021Zürich, Zh, ChIn this senior commercial leadership role Stefan has got the responsibility of managing roughly half of the business and its KPIs of Digitec Galaxus in Switzerland.- Responsible for CHF ~1.1 billion in revenues and all commercial KPIs such as traffic, conversion, product portfolio (growth), pricing, (contribution) margins 1-3, availability, stock value & rotation, EDI/API ratios, etc. - Leadership of 5 category leaders based in Zürich with ~80 employees- Responsible for the functions buying, marketing and business development and their perfect interaction to achieve ~60% revenue growth in 2020. - Overall strategic and commercial responsibility of the categories computing, office & gaming, sports, beauty & health, baby & toys and fashion in Switzerland and Europe.- Member of the CM innovation board in order to drive strategic innovation initiatives and development
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Head Of Portfolio & Business DevelopmentDigitec Galaxus Ag Mar 2018 - Apr 2019Zürich, Zh, ChFollowing the successful implementation of the all-new marketplace platform, Stefan was entrusted with the development and management of the new "Portfolio & Business Development" unit. This unit had to meet the complex requirements of the rapidly growing platform business and automation ambition of the company to boost growth.His decision to build new teams in and outsource central services to Serbia was supported by the significant automation of many core processes. It enabled the company to maximize the output of the human capital and to profitably make use of new technologies to further accelerate the company's growth while keeping costs stable.- Increased the platform turnover by 375% - Expanded the product portfolio by +200% from 1 to 3 million products - Led ~75 employees, including a team of ~40 employees in Serbia- Carried full strategic, financial and operational responsibility for the unit - Developed and improved the customer journey, technical enhancements and business process optimizations
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Head Of MarketplaceDigitec Galaxus Ag Aug 2016 - Feb 2018Zürich, Zh, ChAfter the successful implementation of the new business model, Stefan formed two operational teams (Business Development and Integration Management) to develop and grow the platform business from a commercial perspective. - Held strategic, financial and operational responsibility of 14 employees - Increased the product portfolio from 0.3 to 1 million products by 2017 - Achieved an initial turnover of a high single-digit million turnover within the first pilot-year
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Project Lead MarketplaceDigitec Galaxus Ag Feb 2016 - Jul 2016Zürich, Zh, ChFollowing Digitec Galaxus' strategic decision to introduce a new business model, he was brought on board to design and implement a marketplace platform, very close with product owners (POs) and IT engineers, that would enable independent wholesalers and retailers to increase and leverage their sales to the end consumer. In record time and under difficult technical conditions, the team successfully launched the MVP (minimal viable product) of the marketplace platform within 6 months. Thanks to his strong ability to understand technology, to inspire others and unite people for a common vision, he paved the foundation to secure Digitec Galaxus's leading market position as a platform business that the company holds today.• Led successful launch of the minimal viable product (MVP) of the marketplace in 6 months, with 3 pilot-merchants.• Spearheaded solid integration of the new business processes for the marketplace in the daily business.
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Head Of International Programmes Emba HsgUniversität St.Gallen - Hochschule Für Wirtschafts-, Rechts- Und Sozialwissenschaften Jun 2013 - Dec 2015St.Gallen, ChIn this role, Stefan played a large role in the initiation, development and management of the newly built department “International Programs EMBA HSG.” This includes the strategic, financial, operational & employee responsibility for a portfolio of entirely new international Executive MBA programs. During Stefan’s tenure, the university achieved #51 Global Executive MBA Program and #6 European Business Schools, 2014 Financial Times Ranking.While working in this role, Stefan also wrote his PhD dissertation in leadership and high performance teams, about transformational and transactional leadership. -
Marketing Manager Emea (Europe, Middle East & Africa) Depuy Synthes OrthopaedicsJohnson & Johnson Jul 2012 - May 2013New Brunswick, Nj, UsIn this role Stefan managed and developed an entire product portfolio in surgical high-end instruments in hip endoprosthetics (B2B) for the EMEA region. His responsibility included product launches and withdrawals (life cycle management), strategic pricing, market analysis and development of country-specific product strategies. He oversaw a sales budget of $120 Mio. and achieved a 6% CAGR. He led international marketing projects to achieve siginificant growth. -
Product Manager Dach (Germany, Austria & Switzerland) Depuy SpineJohnson & Johnson Feb 2011 - Jun 2012New Brunswick, Nj, UsIn this role Stefan managed and developed an entire product portfolio in surgical high-end instruments in spine endoprosthetics (B2B) for the DACH region. His responsibility included product launches and withdrawals (life cycle management), strategic pricing, market analysis and development of country-specific product strategies.
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Product Specialist Ethicon Endo-SurgeryJohnson & Johnson Jan 2009 - Jan 2011New Brunswick, Nj, UsAs a product specialist Stefan was in charge of the sales and distribution (B2B) of a product portfolio of surgical high-end instruments in Switzerland based on analytically developed and innovative sales strategies.
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Assistant To Strategic Affairs DirectorJohnson & Johnson Feb 2008 - Jul 2008New Brunswick, Nj, Us
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Member Of The Research Team Of The University Of St.Gallen (Hsg)Zurich Insurance Company Ltd. Jul 2007 - Jul 2008Zurich, Zurich, Ch -
Financial Analyst Private DebtPatrimonium Ag Jan 2007 - Jan 2008Lausanne Crissier, Switzerland, Ch -
Junior Financial Analyst Private DebtPatrimonium Ag Apr 2006 - Aug 2006Lausanne Crissier, Switzerland, Ch
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InternshipSrg Ssr Apr 2005 - Dec 2005Bern , Bern, Ch -
InternshipSunbay Group Of Companies Aug 2004 - May 2005Brunei, Brunei, Bn
Stefan Fraude Skills
Stefan Fraude Education Details
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University Of St.GallenGeneral -
University Of St.GallenGeneral
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Universidad Torcuato Di TellaGeneral
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University Of St.GallenGeneral
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Jönköping UniversityGeneral
Frequently Asked Questions about Stefan Fraude
What company does Stefan Fraude work for?
Stefan Fraude works for Maxbrain Ag
What is Stefan Fraude's role at the current company?
Stefan Fraude's current role is Co-Founder and President of the Board.
What schools did Stefan Fraude attend?
Stefan Fraude attended University Of St.gallen, University Of St.gallen, Universidad Torcuato Di Tella, University Of St.gallen, Jönköping University.
What skills is Stefan Fraude known for?
Stefan Fraude has skills like Strategy, Product Management, Business Strategy, Product Launch, Marketing Strategy, Marketing, Product Marketing, Market Analysis, Market Research, Marketing Management, Competitive Analysis, Management.
Who are Stefan Fraude's colleagues?
Stefan Fraude's colleagues are Frank Lyner, Alex Blattmann, Basil Hangarter, Leonid Lavrov, Bruno Krnetić, Hendrik P. Brons, Vladislav Galiy.
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