Papirfly is a European SaaS leader in Digital Asset Management and On-brand Content Creation, serving over 1 million users across over 1,500 of the world’s most recognizable brands.Part of the Executive team reporting to the CEO. Leading all marketing and sales development functions. Deeply partnering with sales, customer success and product management.

Coaching several Startup CEOs/CMOs in the software/SaaS sector on growth scaling with particular focus on GoToMarket, marketing, sales and customer success. Among others the following companies:gapfruit, RoomPriceGenie, Mercaux and part of the investiere.ch team who provides functional expertise to their investment portfolio of 40 portfolio companies

Nitro (ASX: NTO) is a global SaaS leader in PDF document management and eSigning. Nitro’s Productivity Platform includes powerful PDF tools, digital workflows, highly secure eSigning and identity capabilities. Its industry-leading analytics product measures ROI and quantifies sustainability efforts, all supported by a best-in-class customer success team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, Nitro serves 67% of the Fortune 500.Leading corporate and field marketing, incl. P&L Ecommerce revenue accountability and demand generation for enterprise sales.

nShift is the global leader in Cloud Delivery Management Solutions. Our platform enables the delivery of close to 1 billion annual shipments to over 190 countries a year.As CMO I am responsible for all marketing functions, incl. website, brand, awareness, demand generation, customer journey and field marketing. I am part of the Executive leadership team reporting to the CEO.

Starmind is the leading Artificial Intelligence SaaS company which harnesses employee know-how and experiences by automatically building expertise profiles. It makes this employee expertise via an intuitive user interface on desktop and mobile for everybody accessible and connects employees based on subject matter expertise.Organizations and employees gain faster decision making, increase collaboration across organizational silos and improve productivity - these are just some of the benefits customers enjoy. Starmind has users in over 100 countries. I am part of the Executive Board leading marketing, sales, business development, customer success.

IWG is the world’s largest provider of workplace as a service solutions and is scaling its business of collaborative workspaces and innovative IT solutions to over 3000 locations in a 100+ countries. Customers range from start-ups to large multinationals which are served through brands like Regus, Spaces and No18. IWG plc is listed at the London Stock Exchange.Leading corporate and field marketing across all brands and companies, including all digital platforms (web, app, and e-commerce).

Veeam, privately held, belongs to the top 15 software companies in the world and is the largest one headquartered in Switzerland. Veeam has pioneered a new market of Availability for the Always-On Enterprise™ and provides software solutions for instant recovery and data management to avoid any downtime. With 250k customers, 34k channel partners and over 3500 employees, Veeam leads this market WW.Globally responsible for demand generation, brand awareness and customer lifecycle management through the execution of WW campaigns and digital marketing. Focus is on customer specific micro targeting which drives 80% plus of all lead generation and brand awareness. Leading a global team with marketing experts. Functions incl. campaign / brand mgmt. and all digital marketing with global/regional website, marketing automation, advertisements/PPC, SEO, social media, lead scoring, lead mgmt, partner marketing and customer success / upsell. Leadership of MarTech platforms and stack integration for competitive differentiation.Key projects- Scaled marketing & demand engine from generating 300m to $1b in revenue within 4 years- Increased demand gen. by 20 points: 80% of all leads generated by marketing (no sales cold calls)- Defined SMB & enterprise segment Go To Markets & executed via multichannel & micro targeting- Decided & implemented technology stack for marketing and sales (CMS, CRM plus 20 others)- Grew team capabilities to international scale and setup up 2 global demand centers

Led Marketing & Business Development for Discuzz, which provides a cloud collaboration platform for sales & marketing professionals to engage digitally with the modern buyer.- Successfully designed Go To Market, built segmentation model, buyer persona development, messaging, content marketing framework and campaign strategy to accelerate lead generation by 250% all up- Responsible for strategic alliances & partnerships with solution providers & Resellers of Tellwise solution- Defined the sales and demo experience including hands-on involvement with presentations to over 100 mid-sized and enterprise sales & marketing professionals- Responsible for all sales & marketing technology evaluations, platforms and decisions- Rebranded company including: new company name & logo, complete overhaul of website design & messaging and built reference / solution case studies which resulted 400% more digital lead generation- Built multichannel demand generation engine (paid, earned, owned), including social channel presence on Twitter, LinkedIn, Facebook and blogging from ground up

WW responsible for B2B SaaS business with 3 cloud products: Core focus was increasing customer lifetime value (NSAT, upsell/cross-sell, churn prevention) through the use of predictive analytics and modelling and then sales & marketing execution through customer success team, digital programs and channel partners. Business reached YoY 120% plus growth rates: - Go To Market design and execution for existing cloud customers: Responsible for churn reduction, upsell, cross sell of $250m cloud direct and channel business- Customer churn reduction success through specific offers: 35% less customer churn compared to 12 month; stick rate 90%- Leading upsell & cross-sell offer program with customer success team & partner channel relationship marketing engine in designing an existing customer propensity model to drive 87% pipeline increase- Business leader driving requirements for Product Development (R&D), IT & System Engineering to design customer lifetime value and predictive analytics model to increase customer lifetime value

Responsible for ERP & CRM Product-, Field-, Inside Sales- & Partner marketing for $1.5b business:- Grew pipeline generation of reseller channel by 400% through set of innovative demand generation programs and key offerings along the sales & marketing funnel for partners: This includes new partner scale programs like pipeline nurture engine, partner marketing bureaus and community programs driven through social media- Designed, incubated & launched new Global SaaS web-tele trial engine to execute Cloud CRM Online service and defined Go To Market for CRM Online to align sales, partner, segment and marketing engines- Drove $400m in WW CRM & ERP cloud & on-premise pipeline; responsible for roll out of integrated marketing plan for ERP & CRM, including launch, pipeline creation, sales enablement and awareness;- WW responsible for driving CRM demand generation & Marketing programs through above mentioned web-tele and “trial engine” adding more than 150k of seats annually - Improved marketing & telesales productivity by 50% via field productivity framework which allows in depth analysis on Marketing performance & benchmarks results by marketing campaign, subsidiary & area

As German CRM & ERP Business Group Lead successfully led 2nd largest subsidiary business for CRM & ERP solutions to $120m in revenue. P&L responsibility. Focus initiatives: Industry solution sales, sales partner program, channel activation, marketing- Exceeded 06 & 07 revenue targets (by 6% & 10%) & demand generation goals (by 25%)- Built strategic framework to analyze partner vertical solution landscape. Defined solution gaps in German market and recruited 50 new partner solutions - Led partner recruitment and “embedded” partner program to re-platform legacy ISV ERP solutions - Successful launch of 2 new product versions for CRM & ERP via 12 events and attendance of 1500 prospects- Launched new online portal with compelling content and lead generation offerings: Increased online traffic by 30% and lead generation by 60% - Created innovative offering for partner marketing program: Pre-packaged Search Engine Optimization program for Partners: Partner solutions on ERP platform can now be found thru online search by prospects

At The Boston Consulting Group (BCG) led business strategy, marketing strategy, business development & project management as Global Practice Director with focus on High Tech.- Managed growth strategy with focus on emerging markets for $160m High Tech Practice: Defined market segmentation, growth opportunities and then executed by allocating resources: Results: Doubled growth YoY- Customer engagement in over 20 telecom, software and hardware consultant projects- Manager of international research network: Worldwide team with 18 people across 8 different offices in the Americas, Europe & Asia/Pacific- Responsible for marketing & outreach program: Developed marketing framework and increased market awareness by over 300% within 1.5 years (measured through press & web analytics)

Chief of Staff for European High Tech Practice Leader (Senior VP)- Marketing program accountability to present BCGs High Tech practice in German & European business media: YoY 300% increase in coverage - Speech writer and preparation for public presentation- Leader of European High Tech research network (team of 6)

Account Manager in Global Key Account team (June 1997 – May 1999)- Sales exceeded $10m personal quota; $60m team quota- Participated in High Potential training program with cross functional & discipline tasks in sales & marketing

Marketing Manager (January 1995 - January 1997)- Responsible for advertising strategy & lead generation- Led pricing & competitive analysis for reseller products