@geelonggrammarwww.ggs.vic.edu.au• Drive the execution digital marketing campaigns and content strategy.• Coordinate the execution of strategic communications and events plan.• Manage content development and oversee production and distribution of marketing and communications collateral.• Manage the communication and design team.• Assist on the continuous improvement programme and digital innovations for the school.

@stefanidriscollphotographywww.stefanidriscoll.com• Founded and manage this photography business specialising portrait, food, product, lifestyle, editorial and wedding photography.• Manage business accounts, website, marketing, social media, bookings and administration.• Liaise with clients to understand the brief and coordinate and execute shoots from brief to completion.• Provide clients with creative direction, including advice on location, organisation of sets and props, and posing for images.• Collaborate with talent/models, stylists, hair and makeup artists, and other sub-contractors.• Manage post-production, including editing and retouching, to deliver high quality images to the client.Key Achievements• Consistently create a calm and positive in studio and on location set experience for clients and talent.• Built the business from side-hustle to a successful, thriving business (full-time from 2012). The brand is recognised in the Victorian wedding industry after shooting more than 400 weddings.• Contributed to clients’ business success by building their brand through the provision of strong images.

@daylesfordmacedonrangeswww.daylesfordmacedonlife.com.au | www.dmrtourism.com.au• Create effective communication and relationships between Daylesford Macedon Tourism (DMT) and its customers/visitors, industry partners, key stakeholders (associations, local and state government) through editorial content, digital marketing campaigns, and third-party partnerships. • Project management and maintenance of editorial and campaign content calendars.• Content concept development and ideation for strong editorial (print and digital), marketing, and business development outcomes.• Manage native, earned, and paid social media campaigns, crafts authentic and on-brand content (written and visual) resulting in the growth of accounts and engagement.• Manage multiple EDM campaigns (organic and automated) includes concept development, scheduling, copywriting, layout/design, stakeholder management and partner advertising. • Craft creative assets for editorial, advertising, and marketing campaign initiatives.• Execute, monitor, conduct performance analysis and report on the outcomes of digital campaigns.

@ivorytribewww.ivorytribe.com.au• Conceived and co-founded this digital resource and online community for engaged couples, providing wedding insight and inspiration, and connecting them with like-minded industry vendors.• Managed all aspects of the business, including business strategy, and product, business and creative concept development.• Undertook business development and client account management, ensuring existing clients are retained and that there is consistent new client growth.• Oversaw all creative and marketing aspects of the business including website management, content curation and creation (design and copywriting), editorial content strategy, and marketing strategy (social media, PR, SEO, paid ads). • Devised marketing campaigns and promotions in line with marketing strategy and editorial direction in line with content strategy.• Managed the business’ retail arm and sister brand, Bride Business (wedding planning books and e-tools), including management of the e-commerce store in Shopify, print production, logistics and dispatch.• Oversaw human resource management, including recruitment, performance management and payroll.• Led a team of four remote staff (social media and creative content) and co-lead a further two staff (writers) plus external contractors. • Undertook analytics and insights reporting for marketing and finance, utilising the data to inform marketing and business strategy.Key Achievements• Quickly grew the business from a start-up servicing the Geelong region to being a recognised national brand, with a team of eight and a client/vendor portfolio of 250+.• Introduced a successful retail side business (Bride Business) in 2015 which sells wedding planning products. • Actively supported the legalisation of same sex marriage in 2017, and updated all messaging and images across the website and marketing to reflect the diversity of engaged couples.

• Managed a portfolio of 50+ key national client accounts to sell advertising in publications including Geelong Advertiser (print and online) Geelong News, The Echo, GT Magazine and Geelong Bride.• Developed campaigns and pitched proposals to new and existing clients, either directly or via advertising agencies, ensuring retention and growth by innovative and tailored advertising and marketing solutions.• Liaised with key internal stakeholders (editorial, marketing, production) to ensure client needs were met.Key Achievements• Promoted to Senior Account Manager after 6 months as Account Manager.• Won several NewsCorp Salesperson of the Year Awards (2010 and 2011).• Collaborated with editorial to develop various special editions including a Food and Wine Festival and an AFL final series, sourcing linked advertising – both existing and new clients.• Created many non-standard advertising initiatives, developing solutions to meet the client’s business needs and working with internal teams to realise the brief.

• Coordinated media and advertising for clients of this small advertising agency which focused on fashion and lifestyle brands.• Supported the Director with client account management including proposal writing and presentation, correspondence, and invoicing.• Coordinated workflow and supported the team with administration and production assistance.• Managed media planning, buying and bookings (print, radio, television), liaising directly with the media or via media booking agencies.• Assisted with the production of photoshoots and TV ads, including location and set sourcing, talent booking, creative design, on set assistance, and editing (including outsourcing to an editing agency).Key Achievements• Coordinated media for high profile clients including Paul Bram Diamonds, Hali Rugs and Advanced Hair.• Strengthened relationships with ongoing clients, in particular Thomas Jewellers, through improvement and digitisation of workflow processes, and clear communication.