I love creating extraordinary connected brands. I'm an experienced marketing and communication specialist with 20+ years of experience. My role is focused on defining and executing communication plans across all media and all disciplines, to boost business revenue.In the extraordinary evolution of the communication processes, I focus on the goal of making brands evolving starting from an insight-based strategy. Currenty I'm responsible for energizing specific brands with active, consistent and meaningful key messages. The challenge is reshaping traditional approaches by combining overlapping digital-physical ecosystems to successfully meet the modern fluid scenario.• Performance-driven B2B and B2C branding professional, highly ambitious with a strong work ethic. • Capacity to manage multiple projects on strict timelines that adhere to brand identity and values. • Proud of applying clear, direct communication with well-defined expectations and metrics while empowering performing instruments • Creative, energetic, motivated, team-player.Specialties:Brand positioning • Corporate branding • Product branding • Naming • Social & digital • Events • Press Literary prizes2022. “Dal Golfo dei Poeti Shelley e Byron” Biennial International Literary Paths. I got a special mention for the piece 'L’architettura dei vuoti e dell’ombra' dedicated to the Carrara quarries (unpublished short story section) 2018. Sergio Maldini Literary Prize. I have been selected as finalist for my article 'Apuane montagne irripetibili' (travel journalism in Italy section) I believe in leveraging something “unique“ to make the difference. I support the creative talent, fully led by a love of design. I trust in a simple and uncomplicated approach. I adopt a global-first mindset proudly italian-based.For the physical benefits and as an elixir for the mind, I practice horse riding which has taught me what hard work, patience and dedication mean. It has trained me to give, and to get the most, out of the resources at my disposal. It has opened me up to a mental approach in life's challenges.MY COMPLETE PROFILE HERE > https://bit.ly/3BqzZFz
Listed skills include Brand Development Strategy, Brand Management, Marketing Strategy, Corporate Identity, and 22 others.