Stefania Mack Email & Phone Number

Atlanta, Ga, Us

Greater Atlanta Area

Collaboration project: Complete rebrand of capetowndiamond.com• Leading developers and creative teams in updating Capetown's 6000+ product html website into a WordPress e-commerce site. This includes need assessments, requirements, project management progress documents, logo, graphics, layout, typography, email, social, photography, and video production• Teaching and directing the Capetown Marketing team (Designers, Photographers, SEO specialists) on how to improve their social, PPC, email, and content to maximize ROI• Implementing new digital analytics and user experience practices utilizing SEM/SEO best practices• Gathered all information and requirements for IT, UI/UX and development teams to extract product data and build complex filters• Other touch points include but are not limited to, competitive analysis, platform analysis, vendor selection, ideation, branding, UX/UI, wireframes analysis, backend database/catalog creation, inventory management, billing, QA, hands on graphic creation, and analytics

Marketing Agency

Offer omnichannel design services, photography and consulting on digital media success.

Cared for a terminally ill parent

Marketing Agency

Responsible for the delivery of thousands of omnichannel marketing assets weekly• Created the vision, strategy and five-year roadmap for a new operations area, including hiring and leading Account Executives, Art Directors, Copywriters and Designers• Drove the cross-functional marketing strategy and developed holistic content plans that spanned the active shopper journey and touchpoints for email, search, social, web and print • Promoted a culture of high-quality performance and continuous personal and process improvement• Led composition and content strategy focused on multiple OEM brands compliance standards, ROI and increasing touchpoint interaction • Led A/B testing for all mediums for marketing campaigns and beta initiatives• Created continuous training about COOP, federal and state regulations to ensure faster turnaround • Generated data-driven campaign performance recommendations that aligned with Client Command and the client’s goals and objectives • Prioritized work and resources across engagements based on short and long-term needs• Navigated changing technology platforms, including the adoption of machine learning, new AI and Scriban • Led the implementation of Salesforce for operations, including vendor selection• Collaborated with Marketing, Sales, and Product Development to ensure that brand, creative strategies and executions drove results and support the company business strategy• Presented creative strategies and concepts to clients in sales pitches, with alignment as the key KPI goal

Greater Atlanta Area

Created a large digital ‘Playbook’ to help train dealers to use the product. • Used PMI project management skills to gather all the product requirements• Presented the storyboard concepts to the Founder/General Manager• Produced 150-page book in print and online versions, including an asset site • Trained the Sales team to ensure utilization • Built mobile lead generation forms

Atlanta, Ga

Implemented an award-winning engagement campaign, and recognition program• 9% increase in engagement scores led to the global adoption of the recognition program throughout Cox Automotive• Created and executed strategic large-scale engagement events • Earned 2012 Impact Employee of the Year Award

Atlanta, Georgia

Created a multi-discipline in-house creative agency to deliver all national advertising• Expanded in-house digital advertising capabilities to include Tier 1 OEMs; like Mercedes Benz and Ford; and major accounts like AutoNation • Led cross-functional teams • Worked with Product Management to develop new products focused on consumer engagement • Produced pitch decks for C-Suite executives• Developed style guides that unified and delivered branded messaging • Successfully implemented new processes, KPIs, a QA procedure, and performance metrics • Resolved complex issues with innovative approaches and solutions o Traffic Tool: reduced human error by automating the production of tagso Approval Tool: automated the manual mock-up process, reducing average delivery time by 90%

Atlanta, Georgia

Built and led a small dynamic creative team for a start-up division focused on Tier 2 advertising (Ad Associations)• Led the creative vision of all Tier 2 digital assets, maintaining a cohesive look and feel and ensuring all interactive visuals were on point• Recruited, hired, trained, and coached top talent • Created and evaluated individual performance and team goals; set KPIs and S.M.A.R.T goals• Built and fostered a positive team environment focused on establishing strong relationships with the new sales team, account managers, and clients • Estimated and monitored project hours and team utilization; prioritized and maintained daily creative schedules based on client needs and business strategies

Atlanta, Georgia

Created, developed and maintained hundreds of dealership websites • Worked directly with dealerships to build their websites • Included sketching, storyboarding, mockups and full production• Skills: responsive web design, design concepts, interface design, UX, XD, HTML and CSS

Atlanta, Georgia

Designed and developed online digital advertising. • Utilized Photoshop, Flash and Microsoft Office.

Atlanta, Georgia

Three-time Tiffany & Co Atlanta Sales Person of the Year.• Consistently exceeded sales goals and maintained a large client base. • Responsible for creative visual display; including main windows.

Meudon-La-Foret, France

International Internship in France - Finance department

Bs, Business Administration

Activities and Societies: Charter member of Kappa Alpha Theta Fraternity

Gemologist Degree, Diamonds And Colored Stones

Top of class

Education record

Not Active