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A passionate B2B marketing communications specialist with in-depth experience in strategic development and delivery of integrated marketing campaigns and events across multiple industries. An excellent communicator with strong organisational and project management skills, and a great ability to build trusted relationships with key stakeholders.• In-depth knowledge and experience of the IT Channel• Strategic development and delivery of national and international marketing campaigns• Excellent organisational and project management skills with very good attention to detail• Experience of managing marketing budgets, managing resources and external suppliers• Excellent ability to build trusted relationships with key stakeholders at all levels• Creative thinker and strong communicator with a ‘can do’ attitude• Ability to work under pressure and within tight deadlines• Fluent in French and mother-tongue Italian with excellent cross-cultural collaboration skills
Resourceit
View- Website:
- resourceit.net
- Employees:
- 19
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Senior Marketing ManagerResourceit Nov 2021 - PresentReading, England, United Kingdom
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Marketing Campaign ManagerResourceit Consulting Ltd Aug 2013 - Nov 2021Reading, United KingdomI'm responsible for the development, execution and reporting of innovative marketing campaigns and demand generation activities for key clients. From content and channel marketing to sales enablement, customer engagement, and everything in between, I’m the one who makes it all happen.I have a keen eye for detail, and my priority is ensuring that the campaigns I manage meet and exceed expectations, and that my clients are delighted.
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ConsultantIt'S Open Jan 2013 - Jan 2014Brighton, United KingdomResponsible for client and project management for social media consultancy It’s Open. -
Partner Communications Manager – Microsoft Marketing Made EasyMetia Mar 2013 - Jun 2013Reading, United KingdomShort-term contract. Responsible for planning and executing communications activities targeting Microsoft Partners to promote and land the Microsoft Marketing Made Easy service. Also responsible for reporting to Microsoft stakeholders and internal teams about the success of the programme. -
Marketing Communications Manager - PartnerMicrosoft Aug 2009 - Dec 2012Reading, United KingdomResponsible for the planning, management and execution of all integrated Marketing Communications activities targeting Microsoft partners, including ownership of contact strategy. Worked closely with the Partner Strategy & Programmes and Partner Segment marketing teams to deliver campaigns and activities driving partner recruitment, activation, growth and satisfaction. -
Event Marketing ManagerMicrosoft Oct 2008 - Aug 2009Responsible for the event strategy and management of specific customer segments such as Enterprise and Information Worker audiences. Led all phases of an event’s lifecycle including planning, execution and evaluation. Worked with virtual teams to design and execute marketing events such as executive briefings, seminars, executive customer dinners, live meetings and webcasts, to achieve broader campaign and business objectives.
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Marketing Communications ManagerMicrosoft Jan 2008 - Oct 2008Responsible for the planning, management and execution of integrated Marketing Communications activities for a number of Microsoft Business groups such as Windows Mobile, Information Worker and Security.
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Marketing Communications ConsultantSelf Employed Aug 2007 - Dec 2007Amongst other projects, I have worked on the adaptation of a European communications campaign for the Italian market for Arjowiggins Fine Papers Ltd. I have also carried out several marketing translation assignments from English into Italian.
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Acting Brand & Communications Manager, European Fleet ServicesBp Feb 2005 - Mar 2006Responsible for strategic development and implementation of integrated marketing communications campaigns for BP/Aral EFS products and services. Development of BP and Aral EFS look & feel and guidelines to ensure consistency of presentation and messaging across Europe. Developed and implemented the launch campaign for the new EFS proposition in all BP countries Involved working closely with Product Managers, Country Marketing Managers, and aligning the Business Unit Leadership team. -
Brand & Communications Executive, European Fleet ServicesBp Jul 2004 - Feb 2005Developed and implemented communications campaigns for the launch of two new value propositions across 8 European countries. Developed new fuel & service card for the launch of a new service in Austria, including new creative concept and communications material. Supported the definition, implementation and execution of the EFS brand concept within the defined brand architecture (BP, Aral, Castrol).
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Marketing Communications Executive, Fleet Performance ManagementBp Mar 2003 - Jul 2004• Sole responsibility for the development, implementation and management of all marketing communications for new start-up business FPM throughout Europe.• Developed look & feel for FPM and applied this to all communications tools, in line with the BP Corporate Brand guidelines.• Developed an integrated European Marcoms plan and ensured that whilst overall global objectives remained the same, the plan was adaptable to local markets. Involved creation, production and management of launch… Show more • Sole responsibility for the development, implementation and management of all marketing communications for new start-up business FPM throughout Europe.• Developed look & feel for FPM and applied this to all communications tools, in line with the BP Corporate Brand guidelines.• Developed an integrated European Marcoms plan and ensured that whilst overall global objectives remained the same, the plan was adaptable to local markets. Involved creation, production and management of launch campaign of FPM in 5 European markets.• Sole management of suppliers, identifying areas for improved performance and cost savings. Renegotiated contract with PR Agency which led to a 65% reduction of monthly fees. Show less
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Marketing Communications Account ExecutiveBp (Chemicals) Jul 2000 - Mar 2003• Responsible for the implementation and management of all marketing communications activities for nominated Chemicals Business Units (BU’s). Activities included advertising, publications, exhibitions, website/e-commerce development. • Implemented the new BP brand identity and guidelines across the Chemicals’ marcoms. • Successfully managed the global communications plan for the launch of the new Curv product. Activities included ad campaign, website, exhibitions and promotional… Show more • Responsible for the implementation and management of all marketing communications activities for nominated Chemicals Business Units (BU’s). Activities included advertising, publications, exhibitions, website/e-commerce development. • Implemented the new BP brand identity and guidelines across the Chemicals’ marcoms. • Successfully managed the global communications plan for the launch of the new Curv product. Activities included ad campaign, website, exhibitions and promotional literature.• Organised international trade exhibitions such as ‘European Coatings Show’ (Duesseldorf), ‘Composites Europe’ (Paris), ‘The Commercial Vehicle Show’ (Birmingham) and ‘Idea’ (Miami). Role involved end to end management of the event from setting objectives, briefing and managing suppliers, design and production of the stand and all the communications materials needed. Show less
Stefania Merola Skills
Stefania Merola Education Details
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Scuola Superiore Per Interpreti E TraduttoriEnglish And French Languages And Literatures
Frequently Asked Questions about Stefania Merola
What company does Stefania Merola work for?
Stefania Merola works for Resourceit
What is Stefania Merola's role at the current company?
Stefania Merola's current role is Senior Marketing Manager at ResourceiT Consulting Ltd.
What is Stefania Merola's email address?
Stefania Merola's email address is st****@****l.co.uk
What is Stefania Merola's direct phone number?
Stefania Merola's direct phone number is +44 1256 8*****
What schools did Stefania Merola attend?
Stefania Merola attended Scuola Superiore Per Interpreti E Traduttori.
What skills is Stefania Merola known for?
Stefania Merola has skills like Marketing Communications, Integrated Marketing, Marketing Management, Digital Marketing, B2b Marketing, Project Management, Marketing, Product Management, Lead Generation, Channel Partners, Internal Communications, Management.
Who are Stefania Merola's colleagues?
Stefania Merola's colleagues are Jamie Thomson, Steven Hibbert, Kelly Froude, André Abreu, Jorge Alvarez, Cheryl Nixon, Ben Harvell.
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Stefania Merola
San Giorgio Di Nogaro
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