Stefania Popa Email & Phone Number

Arnhem, Ge, Nl

Amsterdam, North Holland, Netherlands

As the Digital Marketing Manager at The OS, I collaborate closely with clients to implement effective online marketing strategies, manage web projects, and lead a diverse team to drive digital success.Agency Work- Led cross-functional teams to develop and execute comprehensive digital marketing campaigns, ensuring strategic alignment across various channels (SEO, SEM, social media, email).- Oversaw the creation of engaging and relevant content for digital platforms… Show more As the Digital Marketing Manager at The OS, I collaborate closely with clients to implement effective online marketing strategies, manage web projects, and lead a diverse team to drive digital success.Agency Work- Led cross-functional teams to develop and execute comprehensive digital marketing campaigns, ensuring strategic alignment across various channels (SEO, SEM, social media, email).- Oversaw the creation of engaging and relevant content for digital platforms, collaborating with design and copywriting professionals to ensure cohesive messaging and a consistent brand voice.- Directed Amazon rebranding projects, from initial research and proposal development to successful execution.- Developed and executed content strategies for product launches, managed Google Ads, and spearheaded the planning and execution of social media and Amazon advertising campaigns.- Provided guidance and mentorship to a team of marketing professionals, fostering an environment of clear communication, balanced workloads, and effective workflow management.- Worked closely with sales, product development teams, and external vendors to ensure alignment and successful project delivery.Client Work- Managed client relationships, overseeing projects from inception to completion, including planning, optimising, reporting, budgeting, and resource allocation to ensure client satisfaction and project success.- Developed, presented, and implemented marketing plans based on client briefs and budgets, adjusting strategies based on performance insights and feedback. - Share performance reports with clients, highlighting key metrics and insights and adjusting strategies based on feedback.- Developed and delivered client pitches, including conducting research, creating presentations, and engaging directly with clients to address their needs and provide solutions. Show less

Arnhem, Gelderland, Netherlands

Amsterdam Area, Netherlands

As Digital Marketing Coordinator EMEA at Belkin, I led various digital marketing projects across Europe and the Middle East, focusing on content localisation, website management, and campaign optimisation.- Managed the localisation, distribution, and optimisation of content for Belkin.com and Linksys.com, as well as Amazon marketplaces across multiple languages in Europe and the Middle East. Ensured that content was culturally relevant and effectively communicated the brand message in… Show more As Digital Marketing Coordinator EMEA at Belkin, I led various digital marketing projects across Europe and the Middle East, focusing on content localisation, website management, and campaign optimisation.- Managed the localisation, distribution, and optimisation of content for Belkin.com and Linksys.com, as well as Amazon marketplaces across multiple languages in Europe and the Middle East. Ensured that content was culturally relevant and effectively communicated the brand message in different regions.- Researched, developed, and implemented a new Amazon brand store for Belkin in Europe and the Middle East, focusing on region-specific content to enhance user engagement and sales.- Designed, developed, and optimised campaign landing pages using Webflow, ensuring that they were tailored to the target audiences in various regions.- Created and optimised advertising campaigns on Google, YouTube, Facebook, and Instagram, with a focus on maximising reach and engagement in different languages and regions.- Executed the Belkin B2B strategy through targeted email marketing campaigns, ensuring that the messaging was relevant and compelling for different markets across Europe. Show less

Amsterdam Area, Netherlands

As a Digital Marketing Intern at Belkin, I took over several projects related to Amazon, Social Media, and Web content management. - Localised and distributed content on Belkin.com and Amazon. - Executed the social media strategy in EMEA for Belkin and Linksys.- Managed, localised and implemented different assets for Amazon and YouTube (brand store, graphics, videos).

Arnhem

- Run the Facebook page of Arnhem Business School Travel, create content, keep it up to date and analyse its performance; - Create a social media content plan and promote the page among students; - Plan and coordinate the ABS Travel Contest which run for two months; - Recruit and train the new ABS Travel Coordinator for the school year 2018/2019.

Utrecht Area, Netherlands

My responsibilities during this internship were as follow: - Manage and execute the process of localisation of marketing assets such as flyers, brochures, web pages, web banners, emails- Update and optimise the content on the website, as well as create events and web pages using Web CMS- Support local in-country marketing colleagues with marketing services, such are marketing assets creation (banners, emails, social media images)- Social media management (Facebook, LinkedIn and… Show more My responsibilities during this internship were as follow: - Manage and execute the process of localisation of marketing assets such as flyers, brochures, web pages, web banners, emails- Update and optimise the content on the website, as well as create events and web pages using Web CMS- Support local in-country marketing colleagues with marketing services, such are marketing assets creation (banners, emails, social media images)- Social media management (Facebook, LinkedIn and Twitter)- Research the Customer Journey in order to find the gaps between the current and desired situation; Recommend solutions and an action plan for implementing them Show less

Arnhem, Netherlands

During my time as Graphic Designer at HAN Formula Student, I was responsible for creating posters and brochures used to advertise and draw attention to the team and different events, such as the car reveal in July.

Ploiesti, Romania

My tasks as an intern in the Human Resources department included the following:- Contacting candidates and inviting them for interviews;- Taking part in interviews and candidate assessment;- Registering CVs and candidates' personal information in the company's database;- Keeping the training database up-to-date.

Arnhem

Responsible with making it easier for the new students from the English Preparation Course and Arnhem Business School to overcome the cultural shock and the difficulties of moving from their home countries.

Master Of Business Administration (Msc), Digital Marketing

The track "Digital Marketing" focused on how the marketing function creates and captures customer value, emphasising the impact.

Bachelor Of Business Administration (Bba), Marketing And Sales, Cum Laude

International Business studies focus on both practical and theoretical aspects of business and management studies.

Bachelor'S Degree, Business Administration And Management, General

During my 5th semester as a student doing my Bachelor degree at HAN University of Applied Sciences, I did a semester abroad, in Austria.

Diploma Of Secondary Level Of Education, Mathematics, Computer Science And English, 9.46

Activities and Societies: Active member in the Shakespeare Festival - actor and video editor