Stefania Tsapala Email & Phone Number

Greece

- Provide consulting solutions to transform marketing strategies including Media Impact Audit, Consumers’ Behavioral Analysis & Trends’ Discovery, A.I. Powered Content Strategy Frameworks, Campaign and Content Pre-Testing and Real-Time Performance Tracking- Working with the headquarters of global brands mainly in US (F&B, Insurance, Banking)- Represent company to portfolio clients and build trust and long-term relationships with them- Responsible for the growth of the business by leading current and prospective accounts through understanding their needs and recommending appropriate solutions- Negotiate contracts on behalf of company- Determine, develop and deliver innovative strategies and tools to target current and new clients- 9 Direct reports: 3 Strategists and 6 Account Managers

- Develop business plan/marketing strategies for Ivi CSDs, Ivi Juices, 7UP, Lay's, Ruffles, Doritos, Cheetos, Tasty Snacks- Identifying opportunities for sales growth through consumer research and market analysis- Close co-operation with all countries within the cluster in order to achieve productivities and lift & shift programs/activities- Lead the development and implementation of NPD and ATL, BTL and Digital communication- Monitor, review and report on all marketing activity and results- Ensure strategy implementation through trade mkt and sales force- Define opportunities for new product offerings and lead the local development- Determine and manage the A&M budget and the group P&L- 2 Direct reports: a BM and an ABM

- Set strategy and develop AOP for local and international brands (IVI CSDs, IVI Juices, 7UP)- Lead the local design, implementation and supervision of the ATL and BTL communication- Define opportunities for new product offerings and lead the local development- Celebrity sponsorship and 360 activation- Responsible for the A&M spending and the P&L category- 1 direct report: an ABM

- Development of AOP and defining key objectives and strategies for the brand- Efficient analysis and reporting of the brand, market and consumer data / trends and implementation of the required actions- Design, implementation and supervision of the ATL and BTL communication and the brand visual / POP material for On Premise and Off Premise- Responsible for the P&L category and A&M spending ensuring alignment to BP commitment

- Responsible for the ATL and BTL activities ensuring consistency with GERMANOS strategy- Market research and continuous monitoring of categories performance and identification of new opportunities and ideas- Responsible for the category P&L and A&M spending- Participation in the negotiation and agreement of marketing activities with operators and manufacturers

- Responsible for key accounts of Fast Moving Consumer Goods- Analysis and reporting of brand and market data and trends- Consulting services based on data findings and recommendations on marketing programs

Msc, Marketing

Dissertation: Airlines’ outdoor and press advertisements in Greece: investigation of their effectiveness

Bsc, Business Administration